Tuesday, June 30, 2015

Paapaya's turning back time!







With an aim to bring back a slice of Indian culture in daily lives and reintroduce family bonding time with kids that goes beyond malls and TV screens, Paapaya is an initiative that uses modern media to impart all things Indian, through their mythological board games. Using simple games with unique concepts and trendy art, they hope to bring back to families, the concept of family fun that is unique to Indian culture, as kids, parents and grand-parents can sit together to share their knowledge of India, bond over stories and enjoy some off-the-screen moments.

Talking about the concept of introducing Indian mythology as the theme for their games, Anna Kerhoas Doshi, co-founder of Paapaya, shares that the idea first struck them when they came across the alphabet charts and realized that all of them had western icons. It was then that they thought of introducing children to Indian culture and mythology through innovative games and products. “After all, Indian mythology is the biggest source of storytelling in the country!” says Anna.As for venturing into the gaming business, the entrepreneur reveals that it was actually a personal motive that drove her to it. Anna explains, “I constantly searched for games for my son, but the foreign ones were expensive! I built on games as a business idea coupled with bringing people closer to their regional identity. In a country like ours, where religion and culture are given prominence, these games are something children can relate to,” adding that these games aimed for kids between the ages of four and 12 are already proving to be quite popular here and also among the NRI crowds. “Children are enjoying them and parents love the fact that they are imbibing our rich culture in such fun ways,” she enthuses. 

Anna believes that considering the fact how games are increasingly become digitised, there is a need to find an interesting alternate for them to enjoy, yet learn. She says, “With children spending more time on their PSPs, they don't talk to each other anymore. Board games can bring them together.” However, Anna is quick to point out that though the games are mythological in nature, they are not a source for religious indoctrination. “The idea is not religious imposition, but to expose the cultural aspect of it. We are not pushing any ideology and only want children to know and respect our multiple faiths,” she explains.
Anna sees a bright future for the Indian gaming industry and says, “There’s a great potential here and people must fill the gap of providing interesting gaming options. There are multiple Indian stories waiting to be told, to such an extent that our fables are even popular in the US and Europe. We at Paapaya aim to introduce and bring out many more games with the Indian culture infused in it!”

Maharashtra Chief Minister, Devendra Fadnavis, Addresses Investors in New York


NEWS




 Discussions focus on Maharashtra as a top destination for international investments


Above: Maharashtra Chief Minister, Devendra Fadnavis addresses investors at a USIBC event in New York

June 30, 2015 – New York- Today a group of U.S. industry executives from the U.S.-IndiaBusiness Council (USIBC) met with the Chief Minister of Maharashtra, Devendra Fadnavis for a discussion about investment opportunities in the state.

Chief Minister Fadnavis engaged with senior business executives on important topics that have dominated the bilateral commercial relationship in recent months and addressed areas such as Maharashtra’s comparative edge as an investment destination, regulatory reform measures that have been undertaken by the government to promote ease of doing business in the state, and cultural dialogues that can enhance the bilateral relations between India and the United States.

Emphasizing the investment opportunities that are available in Maharashtra, Chief Minister Fadnavis said, “The Government has taken a variety of measures to promote ease of doing business in the state and we want to be viewed as a top destination for both domestic as well as international investments. The state eagerly awaits the formation of joint ventures in critical projects such as the Delhi - Mumbai Industrial corridor, Smart Cities and in sectors such as manufacturing, agriculture, aviation, engineering and IT. Our Government is committed to providing a boost to both Make in India and Make in Maharashtra campaigns, provide business to both medium and small enterprises and create much-needed jobs. We invite investors from the United States to be a part of Maharashtra’s growth story.”

Lauding the vision of Chief Minister Fadnavis, Mukesh Aghi, President of USIBC, said, “The Council’s member companies have been encouraged by the ease of doing business in Maharashtra. Many of the companies have significant investments in the state. Therefore, appropriate and timely policy measures are critical. USIBC and member companies look forward to participating in the state’s investment opportunities that will not only promote entrepreneurship, but also inclusive growth, positioning it as a model state both in India and globally. I have no hesitation in saying that the state has the potential to emerge as a high ranking state on the ease of doing business index.”

Ashok Vasudevan, Chairman and CEO of Preferred Brands International, manufacturer and marketer of the natural foods brand, Tasty Bite, said, “Tasty Bite has been operating inMaharashtra since the early 90’s and has become one of India’s largest exporter of prepared foods.The state is remarkably resilient due to its diversified base of industry that includes energy, agriculture, food processing, entertainment, engineering, chemicals, pharmaceuticals and financial services. The infrastructure, a mature workforce, a series of business friendly administrations over the last few decades makes it an attractive FDI destination.”

The event was also attended by companies and senior leaders from every major sector of business— Monsanto, Taj Hotels, HSBC, Caterpillar, Cargill, Johnson and Johnson, KPMG, Baker & McKenzie, Citi, New Silk Route and Pfizer.

About U.S. India Business Council:

Formed in 1975 at the request of the U.S. and Indian governments, the U.S.-India Business Council is the premier business advocacy organization, comprised of more than 300 top-tier U.S. and Indian companies advancing U.S.-India commercial ties. USIBC is the largest bilateral trade association in the United States, with liaison presence in New York, Silicon Valley, and New Delhi.


                        www.usibc.com

BARBEQUE NATION REACHES MILESTONE – LAUNCHES 50TH OUTLET

BBQ





50th Outlet launched in Vijaywada, Andhra Pradesh
Plans to expand in Tier 2 cities such as Mangalore, Agra and Patna
Mumbai, June 30, 2015:  Barbeque NationIndia’s leading barbeque restaurant chain, has reached a milestone of 50 outlets across India today. The launch of its new outlet in Vijaywada, Andhra Pradesh, enabled Barbeque Nation Hospitality Ltd, to reach the half century milestone.

The chain plans to touch the magic number of 100 restaurants across 30-35 cities in the next two to three years.  After a successful run in cities like Delhi, Mumbai and Bangalore, Barbeque Nation is now going to focus on tier 2 cities such as Mangalore, Agra, and Patna as this market is rapidly evolving and has huge potential.

The brand’s journey started with the opening of an outlet in Mumbai, in 2006. With the launch of its second outlet in Bangalore in 2008, the chain spread to southern India. Subsequently, the brand ventured into the north, with a launch in Delhi NCR. The chain has pan-India presence and operates in 20 cities across 14 states, including Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Chandigarh, Lucknow, Jaipur, Panaji, Coimbatore and Mysore among others.  

Barbeque Nation is a pioneer in India to promote ‘DIY’ (do-it-yourself) cuisine with a concept of live on-the-table grill. The restaurant offers a pre-fixed eat-all-you-want buffet with a fixed price. In nine years, the restaurant has grown into one of the largest casual dining brands in the country.

Barbeque Nation’s eat all you can buffet is drawn from Mediterranean, American, Oriental, Asian and the Indian subcontinent, and offers delicacies for vegetarian and non-vegetarian customers, alike.The decor of Barbeque Nation is rustic and casual with wood and open-brick wall surfaces.

Mr. Uday Menon, Chief Business Officer, Barbeque Nation said, “It is a proud moment for any brand when its business model gets a thumping vote of confidence from customers. Brand Barbeque Nation would not have expanded without the support of and positive response from consumers. We believe that the concept of live on the table grill, pricing, and experience that we provide at our outlets is the key that entices the customer to keep visiting Barbeque Nation over and over again. The opening of our 50th store is a validation of our concept and the business principles, by the Indian people.”
About Barbeque Nation:
Barbeque Nation is one of the most successful casual dining restaurant chains in India. It is a pioneer to promote ‘DIY’ (do-it-yourself) cuisine with a concept of live on-the-table grill in India.With 50 outlets across the nation, it offers a blend of American, Mediterranean, Oriental and Indian cuisines in both vegetarian and non-vegetarian choices. 

मराठमोळी सावनी रविंद्र



अत्यंत सुंदर चाल,  उत्कृष्ट लेखन,  उत्तम संगीत  आणि मुख्य म्हणजे आपल्या मराठमोळी सावनी रविंद्र चा  मधुर आवाज !! जेव्हा  या सर्व गोष्टी एकत्र येतात तेव्हा ते गाणं अतिशय  मधुर होण स्वाभाविकच आहे नाही का ? ,  आणि असं एखाद गाण जेव्हा आपले  कान आणि मन दोन्हीही पूर्णपणे तृप्त करून टाकतात तेव्हा ती संगीताची पर्णवी मनाला आल्हायदायक असते मुळी … 

तर विषय असा आहे कि एक अतिशय सुंदर तमिळ गाणं , भाषेची आणि राज्याची  भिंत तोडून महाराष्ट्रात महराष्ट्रात दाखल झालंय आणि ते गायलंय आपल्या मराठमोळी सावनी रविंद्र हिने !!! Kaatril Idhazhgal असे हे गाण्याचे बोल असून या गाण्याची संपूर्ण टीम म्हणजेच गीतकार , संगीत संयोजक , वाद्यवादक एवढंच नव्हे तर तर गाण्यात  दिसणारे कलाकार आणि ज्यांनी हे गाणं  शूट केलय ते हि , सर्वच मंडळी तमिळ आहेत एवढच नव्हे तर सावनी  या गाण्यासाठी तमिळनाडू मध्ये गेली होती . 

सावनी तिच्या आवाजासाठी प्रसिद्ध आहेच परंतु  मराठी आवाजाला भाषेचे बंधन नाही हेच सावनीने या गाण्यातून दाखवून दिलंय .

Song YouTube Link



Other Details :

Programmed , Mixed & Mastered - Sanjay
Singer - Savaniee Ravindrra
Lyrics - Bala
Direction - Arun Prashanth
Cinematography - Ishaan
Editing & VFX - Anush Venkataraman
Choregraphy & Performance - Gayatri

Musicians
Violin - Manoj Kumar
Flute - Rupak Vignesh
Bass Guitar - Rex David
Acoustic Guitar - Issac Thayyil
Tabla - Saurabh Joshi
Rhythm Programming - Vicky | Sanjay

Video Team
Associate Cinematography - Giridhar | Sambath
Art - Karthik Surya
Direction Team - Sarath Kanna | Yogeshwar | Veera
Color Grading - Anush | Ishaan

Is your pet a fussy eater?

Give him variety & taste packed with nutrition – Try mix feeding
Considering pets cannot verbally communicate we should ideally be more understanding and receptive to their needs, requirements and health. Over the time people have learnt that homemade food albeit fresh is not a complete & balanced meal for the pet primarily because the nutrition requirements of a pet differ from humans.
In India much like the western countries the focus on pet health & care is growing rapidly. Pets are more often taken to veterinary doctors not just when they are unwell but for overall annual health check-ups. The other big trend that is picked up is on usage of pet food for pets meal , pet parents are now more concerned about pet health & use pet food products widely available in the market.  
 People are now moving ahead in favour of a new category ‘mix feeding’ rather than traditional dry and chewy food. Mixed feeding is simply combining dry and wet (Pouch/cans). As both are complete and balanced pet foods, no worries of adding any supplements or home food.  How do you know that you are feeding right food for your pet?  How do you know your pet is healthy and happy? The following five signs of healthy pet will help monitor his health and happiness

5 Signs of Good Health:-

Ø  Shiny skin and coat

Ø  Strong muscles

Ø  Better digestion

Ø  Healthy teeth and bone

Ø  Better immunity


Feeding mix of wet and dry foods in a well-planned diet provides better control over weight gain and has better advantages than feeding either only wet or dry pet foods.
Mixed food feeding in early life may help dogs become more accepting of different formats in later life. Mixed food is good for your dog to avoid surplus calories in its diet, and ensures good oral health, palatable and urinary tract health. It also potentially reduces the risk of over feeding and increases the water content in dry food which encourages the dog to eat slowly. Mixed food also provides a lot more variety in terms of format, texture and flavour and keeps the diet balanced.

A study has been performed which shows that a typical home prepared food for adult dogs in India was deficient in calcium, potassium, vitamin D and vitamin E according to NRC (National Research Council) guidelines. To overcome the above issues Dr KG Umesh suggests some tips to responsible Indian dog owners

Ø  Home-made diets (eg. Curds and Rice) contains more water (60- 80 %) but NOT adequate levels of Energy, Vitamins, Minerals your pet should need. On the other hand 1 Can Wet Food is equal to 15 eggs or 45 slices of bread or 1.4kg of spinach for some vital nutrients.
Ø  Meat is considered as an excellent protein source but it can cause all meat syndrome if fed alone causing bone problems in addition to unacceptable  smell of stools
Ø  Mixed food feeding benefits urinary tract health in small breed dogs. Feeding 25% of the daily calories as wet food may reduce the risk of stone formation, which are common in small breed dogs and it also helps dogs become more accepting of different formats in later life
Ø  Mixed food feeding not only help reduces calculus, plaque, gum disease and discolouration through mechanical abrasion but also ensures high moisture content and helps maintain optimal water balance
Ø  A dry diet including wet food allows lots of big meals and calorie control-potentially satisfying for your pet.  100 gram of dry pet food is approximately equal to 4-5 pouches/cans of wet pet food.
Ø    Unlike the traditional dog food, mixed food feeding provides an alternative for the dog to
  pick out the kibbles first and then consume the wet portion
Ø  Mixed feeding is good option  for  all  fussy eaters and best alternative food in summer

Being a responsible dog owner is not just taking him for a walk or playing with it but it is also  about making sure that your pet is consuming healthy food as a balanced diet, they need to have a varied diet giving them all the necessary nutritive for their wellbeing. Mixed feeding, no doubt will get your pet everything he needs as well as pleasing him, including 5 signs of health.

About Pedigree®
Pedigree is a globally established Pet care brand, manufactured and marketed in India by Mars International India Pvt. Ltd. The Pedigree range of Dog Food is manufactured at the state of the art factory at Hyderabad. Every Pedigree dog food product surpasses requirements laid down by AAFCO/National Research Council 2006. Pedigree is synonymous with care for pets and everything Pedigree does is for the love of dogs. It is this commitment to pets and pet care that makes Pedigree look for ways to make their lives better

About Mars, Incorporated:
 In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 70,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

About Mars India:

Mars International India is a 100% subsidiary of Mars Inc., USA. Mars India operates in two categories, a Pet care manufacturing and marketing business; and a Chocolate importation and marketing operation. The pet care business is based in the southern state of Telangana with its corporate office in Hyderabad. MARS India is presently engaged in manufacturing pet food under its global brands PEDIGREE® and WHISKAS®. MARS India chocolate portfolio includes SNICKERS®, GALAXY®, MARS®, Bounty® and Twix®

Simon to set up Centre for Design Excellence in India


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With India becoming the global hub for product development & design, Europe’s finest switch maker, Simon to set up Centre for Design Excellence in India

~Taking Design and innovation to next level the company plans to invest Rs 25 Cr in India which includes Global R&D Centre  ~

~To offer premium quality products in electrical wiring devices and lighting control systems company brings in international design standards to India ~

~Aims to be amongst the top three premium electrical switch brands in India in coming years~


June 25, 2015: India is fast emerging as the global hub for product development, innovation and design. With a focus on creating new ideas that transform design and technology into effective solutions for comfort, safety and stylishness, Simon, Europe’s finest switch maker is coming with its aggressive design drive for Indian market by announcing the set up of Centre for Design Excellence in India. Celebrating the notion of ‘World Industrial Design Day’ the company announced the investment of Rs 25 Cr in India on Global R&D Centre, marketing and branding.  This step has been taken to redefine product design in electrical wiring devices and light segment in the country & to bring world class products to the core.

While the Indian market is flooded with products, consumers are still far away from the modern product design that can match up with their lifestyle and interior needs. To cater to the demands of new-age consumers who are more into quality and design, Simon brings the highest quality standards and maximum competitiveness in its product portfolio. With its latest R&D centre and world-class production facilities, the company sees a huge opportunity in the country and therefore plans to focus on delivering India specific products.

In India, the demand of design and innovation in electrical wiring devices is growing significantly and the company is leveraging this opportunity by building a team of professionals wherein out of every 10 people one person belongs to R&D department.  As the infrastructure is witnessing a stupendous growth, the company is focusing on the premium positioning of the brand in India. It endeavours to cater to the rising Indian market and bring its product line to customers and organizations, which believe in quality and innovation. Going forward, the company aims to cater to the boosting demand for Innovation, Excellence & Premiumness in the electrical wiring devices and lighting control systems segment in India. 

Speaking on the company’s aggressive plans for Indian market, Mr. Amit Garg, CEO, Simon India said, “The local manufacturing is definitely an advantage but what is important for Simon is the design and designing the right solutions. The centre of excellence in India is a step in that direction. To capture the pulse of the market, it is very important that we create value for customers in India.  We are aiming to be amongst the top three premium electrical switch brands in India in next five years and for that, we are expanding our R&D capacity in India with our latest investment plans”
“Going apt with the market demands for design and innovation, we have created a roadmap of brand awareness by networking with architects, and builders at local level and building a team of R&D professionals”, he added.

Simon has a century-old legacy of quality and trust that it brings into Indian market. An innovation led business, a global expertise and excellent R&D facilities have made the company a world leader in electrical switches, LED lighting, domotics, security, access control, trunking and urban furniture. With an aim to make India an Industrial Design hub in the category, the company intends to start a new trend of design and innovation in the market and establish Simon as the most preferred brand in this category.

About Simon, India

Simon is Europe’s finest switch maker offering the world-class design and innovation in electrical devices. Our business lines are switches & sockets, connectivity, home control systems, outdoor and indoor lighting, and electric vehicle charging systems. With a 100-year-old legacy that started in 1916, Simon has its operations in 18 countries along with 17 production centers around the world. Headquartered in Barcelona, Spain, Simon Holding is a €266 million group comprising 25 companies globally and offers more than 3,500 varieties of products with sales network covering over 98 countries.

NPCI and JCBI enter into a strategic partnership for JCB acceptance and card issuing in India

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Mumbai and Tokyo                                                                                                                      
June 29, 2015 - National Payments Corporation of India (NPCI), an organization established by the Reserve Bank of India and being an umbrella for all India’s payments system, and JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd., announced today that both parties entered into a strategic partnership for acceptance of JCB card at all NPCI acceptance locations under the NPCI network, which has 1 million card merchants and 200,000 ATMs across India. In addition, the strategic partnership will include the issuance of RuPay/JCB international cards by NPCI member banks that are globally accepted through the JCB network, which will be the first-ever JCB card issued in India.
Leveraging the to-be-established interconnection between the two parties’ payment networks, the scope of the new strategic partnership covers acceptance of JCB cards at NPCI merchants including both retail point-of-sale and Ecommerce and ATMs and issuance of RuPay/JCB international cards by NPCI member banks in India, which can be accepted at around 29 million JCB card merchants as well as ATMs all over the world.
Through this strategic partnership, JCB card’s acceptance coverage in India will reach to 100% for card merchants and ATMs, which will better serve the increasing number of people visiting India especially from Asia where JCBI has a large cardmember base. Meanwhile, the door for international acceptance for RuPay brand will be wider open with the partnership with the JCBI. Currently, approximately 165+ million RuPay domestic cards are issued by 426 banks.
Managing Director & CEO of NPCI, A P Hota said, “NPCI has tied up with a US-based network, in the past, for the international acceptance of RuPay- Discover cards. Through the partnership with JCBI, NPCI can now offer new international RuPay cards with the JCB brand which are widely accepted throughout Asia where JCB has a strong presence in terms of card merchant network as well as exclusive privileges for its cardmembers. The new card, RuPay/JCB international card, will work as RuPay card in India and work as JCB card outside India.”
The two parties now target to launch JCB acceptance business in India around mid-2016 and RuPay/JCB International card issuing business later the same year. NPCI-JCBI strategic partnership would be marked as a key milestone in the Asian payment ecosystem. It will be a win-win situation for both nations of Asia to exchange and achieve card payment dynamism with a view to enhance the acceptance of RuPay cards at JCBI’s network & vice-versa,” added Mr Hota.

Deputy President of JCBI, Kimihisa Imada said, ”We are pleased to enter into a partnership with NPCI in India, which is the most important market in our Asia regional strategy. The acceptance level of JCB cards in India will increase significantly and it will provide a seamless and convenient consumer experience for JCB cardmembers as all the card merchants and ATMs in the country will accept JCB cards Further, issuing of RuPay/JCB card in the market which has 1.2 billion population and strong economic growth will have a significant impact on JCBI’s global business. We believe our extensive card acceptance network and customer oriented services and promotions throughout Asia will be a strong feature of RuPay/JCB international cards. We are confident that the issuance of RuPay/JCB international card will contribute to the Financial Inclusion promoted by the Indian government and NPCI. Based on the strong bilateral relationship between India and Japan, our strategic partnership between NPCI and JCBI will certainly flourish and prosper.”

About JCB
JCB is a global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 29 million merchants and over a million cash advance locations in 190 countries and territories. JCB cards are now issued in 19 countries and territories, with more than 89 million card members. As part of its international growth strategy, JCB has formed alliances with more than 350 leading banks and financial institutions globally to increase merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide.
Note: JCB statistics are as of the end of March 2015.

About NPCI
National Payments Corporation of India (NPCI), which has been set up in 2009 as the central infrastructure for various retail payment systems in India, was envisaged by the Reserve Bank of India as the payment utility for all banks in the country. During the last five years, the organization has grown multi-fold from 2 million transactions a day to 20 million transactions now.  From a single service of switching of inter-bank ATM transactions, the range of services have grown to Cheque Clearing, Immediate Payments Service money transfer (24x7), Automated Clearing House, Electronic Benefit Transfer and a domestic card payment network named ‘RuPay’ to provide an alternative to international card schemes. RuPay card base has gone up to 165 million.

Clovia, India’s leading lingerie brand strengthens C-Suite. Appoints CEO and CTO to drive accelerated growth

Pankaj Vermani, serial entrepreneur & former CEO of Mountain Apollo India joins Clovia as CEO; Aditya Chaturvedi, previously a Partner with SAEISF & CTO of Mountain Apollo Indiajoins as CTO

 

INDIA, Delhi, June 29 2015Clovia, a leading lingerie and sleepwear brand in India, and previously known as Cloe, has announced a new leadership team that will lead the company into its next stage of hyper growth. Pankaj Vermani joins Clovia as its Chief Executive Officer and Aditya Chaturvedi joins as its Chief Technology Officer. Clovia’s current CEO & Founder, Neha Kant will continue to sit on the company’s board and take on the role of Chief Revenue Officer. She will be responsible for driving the company’ssales and operationsacross channels and geographies.

In his role as CEO, Pankaj will overview the strategic direction, product innovation and expansion of Clovia. He will lead the company’s effort to aggressively grow in local &overseas markets. A graduate from the Indian Institute of Technology, Delhi, Pankaj is a serial entrepreneur and in the past has co-founded and grown companies that have gone through successful acquisitions and featured in multiple global forums including Red Herring Asia 100. In his previous role, he was heading the Incubator / Company-BuilderMountain Apollo India, that incubated Cloviaa couple of years ago. He has been closely involved with the business since its inception.

Aditya in his role will be responsible to strategically grow and manage the technology support systems as the company scales its operationsand increases its head count. He will oversee the delivery of an excellent customer experience on the Clovia website and other social platforms and will be responsible for allorganization wide tech and reporting systems, processes and warehouse system integrations and automation.Aditya is a startup specialist with consistent track record of setting up and growing business operations. He has been part of core teams of multiple startups like hCentive, GlobalLogic & 3CLogic and helped them grow many-fold. Aditya is graduate from HBTI Kanpur and post graduate from Sunstone Business School.

“We have seen unprecedented growth in the lingerie and sleepwear segment in the last couple of years. Our brand that is focused solely on fashionable innerwear has been growing at almost 100% every quarter, over the last year”, said Neha Kant, Founder of Clovia.“I am thrilled with the new additions to our C-suite. With Pankaj and Aditya focused on growing our brand and perfecting our core product offerings while delivering on an exceptional customer experience, we’re reaffirming our commitment to building the world’s #1 lingerie and sleepwear brand in India,” she added.
About Clovia
Clovia is a premier lingerie brand backed by Ivy Cap Ventures, Zurich-based Mountain Partners AG and a group of private investors. The company designs, manufactures and distributes premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called www.clovia.com 
At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shape-wear to nightwear.  Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring.

To know more, please visit www.clovia.com