Tuesday, April 16, 2019

Godrej Appliances presents an innovative, future-friendly cooling technology



 
(L-R) Mr. Sanjay Lonial, Assistant Vice President – Thermoelectric Application Development, Godrej Appliances, Ms. Swati Rathi, Head – Marketing, Godrej Appliances, Mr. Anup Bhargava, Product Group Head – Godrej Appliances, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances during the launch of new Godrej QUBE launch

~ Launches the new QUBE - a stylish & compact food and beverage cooler with multiple possibilities, powered by the unique advanced solid state electronic cooling eco- friendly technology
Mumbai, 16th April 2019: Godrej Appliances, India's leading player in the home appliances segment and a brand known for its expertise in refrigeration, announces the launch of QUBE, a unique lifestyle product, powered by an advanced solid state electronic cooling green technology that cools and does not freeze. Godrej is the first brand to launch this revolutionary technology for the Indian market.
While all traditional cooling devices continue to rely on refrigerant based cooling, the new GODREJ QUBE is refrigerant free, compressor free and works instead on a thermo-electric chip. Most refrigerants cause global warming in varying degrees. The non-refrigerant advanced solid state electronic cooling technology is therefore the most environment friendly cooling solution.
Qube has been piloted in various states of the country for the hospitality segment, a couple of months ago. Based on the overwhelming response received, now the brand forays into the B2C segment through its trade channels. A one of its kind cooling device, Godrej Qube is designed especially for small cooling needs of people. One of its biggest advantage is that unlike all the other cooling solutions available in this segment, it is a 0 frost product which means no defrosting hassles. This unique no defrosting advantage coupled with its compact footprint and relative storage capacity, silent operation and aesthetically appealing design, makes Godrej Qube ideal as a personal Food & Beverage cooling device suited for various living and work spaces, much beyond the kitchen – be it bedrooms or offices and shops or hotels, hostels and guest houses.
It comes packed with multiple other features like LED lit interiors, stabilizer free operation, compatibility with home inverter, magnetic auto door closure system, easy maintenance & service and delivers best in class performance and convenience to the users, while being 100% Green and environment-friendly.

Commenting on the launch, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “Ever since the launch of the first Indian refrigerator manufactured by us, 61 years ago, we have constantly been evolving to meet customer expectations becoming a popular choice in Indian households for frost free and direct cool refrigerators. Over the years we have developed a deep expertise in the domain of refrigeration/ cooling and its adjacent spaces. At Godrej, our endeavour has always been to delight our stakeholders while being conscious of our responsibility towards the planet and our future generations. With QUBE, we bring yet another unique lifestyle product for our consumers, catering to their small cooling needs, powered by the disruptive advanced solid state electronic cooling green technology making it a hallmark of sustainability as well. QUBE stands as a testimony of the relentless efforts we put in towards bringing new innovative, relevant and green technologies for our consumers to experience, resonating with our brand philosophy of ‘Soch Ke Banaya Hai’.”

Talking about the technology, Mr. Sanjay Lonial, Assistant Vice President – Thermoelectric Application Development, Godrej Appliances said, “With climate change being a haunting reality, there is a hunt for alternate technologies to mainstream vapour compression systems currently in use. Majority of the vapour compressor systems use refrigerants which aggravates the global warming issue. An alternate technology is the refrigerant free advanced solid state electronic cooling technology which has clear applications in cooling, heating, power generation and waste heat recovery. Godrej has been working on developing unique applications using this advanced solid state electronic cooling technology. Given its superiority on multiple dimensions such as sustainability, efficiency, portability, smaller form factor etc, we leveraged this revolutionary solid state electronic cooling green technology in QUBE, the newest addition to our product offerings. It is compatible with home inverter ensuring 24/7 operation. A blend of style and comfort, Godrej QUBE is a perfect little cooling device.”

Mr. Anup Bhargava, Product Group Head – Godrej Appliances, further added, “We are proud to present the new multi-application Godrej QUBE, powered by advanced solid state electronic cooling eco-friendly technology. Post the overwhelming response received for the product in the hospitality sector, we are introducing it in households and office spaces for the end consumers. We have already sampled it with our top trade partners and are optimistic that it will be well-received by end consumers. Apart from leveraging our strong trade network, we will be utilizing digital platforms also for targeting potential customers. Our consumer work reflects many potential applications given its compact footprint, no defrosting hassle and silent operation: like replacing the noisy bedroom refrigerator, or offering a segregated space for special food items or in offices, shops, hotels, hostels, guest houses etc. Suited for a variety of storage needs –cooked items, beverages, milk and dairy products including sweets, fruits and veggies, chocolates, medicines etc, the Qube is indeed full of possibilities.”

The new QUBE is available in two colours – Metallic Grey and Black, price starting at INR 6999, and will be made available throughout India.

OPPO announces #BeBrilliant campaign with Bollywood rising star Vicky Kaushal


  • Launches TVC for OPPO F11 Pro starring Bollywood heartthrob Vicky Kaushal

National 16th April, 2019:  OPPO, a leading global smartphone brand today launched the #BeBrilliant ad campaign for its recently launched OPPO F11 Pro starring Bollywood’s rising star Vicky Kaushal. Amplifying the latest technology by OPPO India, the TVC highlights the new face of exceptional technology in India -OPPO F11 Pro with the new face of exceptional artist in Bollywood – Vicky Kaushal. Equipped with a 16MP rising camera, the smartphone boasts low-light photography and offers a 48MP Ultra-clear camera system to capture stunning pictures in any given setting.


OPPO’s new TVC encapsulates how the rising camera captures each moment perfectly. The TVC showcases the style statement, attitude and charisma of Vicky Kaushal which is completely in sync with the new OPPO F11 Pro that comes with a stunning design and excellent cameras, which gives its users a brilliant experience. The TVC will go live on OPPO’s YouTube, Facebook, Twitter and Instagram accounts supported by the hashtags- #BeBrilliant and #OPPOF11Pro bringing you and your Josh to the next level.

Speaking on the announcement, Mr. Charles Wong, CEO OPPO India and President OPPO South Asia said, “We are excited to collaborate with Vicky Kaushal who is one of the most versatile actor in Bollywood today.  Within a short span, he has become the rising Bollywood heartthrob who enjoys a huge fan base across India. Just like his journey, OPPO too has offered its latest rising camera technology with the launch of OPPO F11 Pro in India this year. We believe he is the right choice to represent the brand and symbolizes with #BeBrilliant campaign for OPPO F11 Pro.”

SRM Group of Institutions SRMJEEE (B.Tech), SRMJEEH (UG/PG) 2019 started on 15thApril 2019!!!

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15th April, Delhi - SRM Joint Entrance Examination for Engineering - SRMJEEE (B.Tech), SRM Joint Entrance Examination for Health Sciences (SRMJEEH) for UG and PG, will be held between 15th April to 25th April 2019. The All India Rank obtained in SRMJEEE (B.Tech) will be the basis for admission to all the four campuses of SRM Institute of Science & Technology (SRMIST), and also to SRM University HARYANA, Sonepat, and SRM University AP, Amaravati.
Around 1,40,000 candidates from across all the 29 states and 7 union territories of India, and from Dubai, Kuwait, Qatar, Bahrain and Oman have applied for SRMJEE 2019. SRMJEE will be held at 128 test cities in India and Middle East. The top 5 states - ANDHRA PRADESH (21002), TAMIL NADU (18663), UTTAR PRADESH (13215), TELANGANA (12636), and MAHARASHTRA (10120) – contributed to 55.26 % of total applications. The results of SRMJEEE (B.Tech) will be released on 27th April 2019.
Based on the All India Rank in SRMJEE, candidates will be called for the counselling scheduled from 3rd May 2019 to 10th May 2019 (except 6th May due to elections in some states). In order to relieve candidates from the hassles of travelling long distances and spending lots of money, the on-campus counselling will be held concurrently at the six campuses – Kattankulathur, Ramapuram, Vadapalani, Ghaziabad, Sonepat and Amaravati. Any candidate who is called for counselling can travel to any campus of his / her choice on the scheduled counselling date, can choose any university (SRMIST, SRM-Haryana, SRM-AP), any campus and any branch / specialisation, depending on the counselling schedule, SRMJEEE rank order and availability of seats.
Candidates securing top 100 SRMJEEE rank will be eligible for Founders’ scholarship with full waiver of tuition fee, hostel and mess fee. Scholarships are also available under various categories like sports, socio-economic, differently-abled persons, low-income states, and SRM Arts & Culture.
Further details about counseling and other information are available at: www.srmuniv.ac.in

Sunday, April 14, 2019

Early disease diagnosis and awareness key to quality healthcare, stresses Sonali Bendre at CAHOCON 2019



"Early disease diagnosis and awareness key to quality healthcare, stresses Sonali Bendre at CAHOCON 2019"
Mumbai, 13th April, 2019: Detection of diseases like cancer at an early stage and creating mass awareness on a community level is key to attaining better healthcare outcomes, stated noted actress and cancer survivor “Sonali Bendre“ on the first Day of CAHOCON 2019, the 5th international conference of the Consortium of Accredited Healthcare Organizations (CAHO) held on April 13-14 at Sahara Star Hotel, Mumbai. Themed around “Healthcare Quality Should Impact Outcome”, the conference shed insights on the continuing engagement of healthcare industry in traversing innovative pathways to attain quality healthcare outcomes.
“It is important to note signals which the body sends at periodic intervals and get the right diagnosis done. Early detection can be key to avoiding painful invasive treatment. Open-ended discussions on discussions like cancer have the potential to foster awareness on a wider level. Healthcare institutions like hospitals should also play an important role in initiating dialogue on diseases and ensure community participation to improve healthcare outcomes,” stated Sonali Bendre
“Quality healthcare forms the foundation of a healthy society and a growing economy. We need to ensure that there is no compromise with healthcare standards and people from all strata of society have access to the best healthcare systems. Through an accredited healthcare ecosystem, we intend to standardize healthcare procedures and train healthcare professionals in practices and processes to provide state-of-the –art healthcare to the citizens of the country.,” stated Dr Rajendra Patankar, COO, Nanavati Super Specialty Hospital.
 “Accreditation is very good and all hospitals should try to go for it. However, in our country, it is all the processes are not implemented effectively and outcome measurements are not done most of the times. Unfortunately, as of now, accreditation is largely undertaken as a public relations exercise and a marketing tool rather than improving healthcare quality which should reach the patient. Implementation should be more vigorous,” stated Dr. PM Bhujang, President, Association of Hospitals.
“CAHOCON is a great platform to make hospitals process-oriented and increase the quotient of patient safety. Hospital’ care over the last few years has become very complex and error prone. In such a scenario, it is imperative that hospitals understand this changing scenario and the need for understanding to work as a team with the requisite processes,” stated Dr. Vijay Agarwal, President, CAHOCON  
“Healthcare should be a bottomline equalizer and people should be able to afford and access quality healthcare,” stated noted journalist Arnab Goswami who was one of the speakers at the conference    

CAHO, an association of all accredited hospitals and laboratories has embarked on a mission of quality promotion across the country. Towards its journey in improving quality and safety of healthcare services, CAHO organises an annual event CAHOCON in collaboration with all stakeholders. 
The theme of CAHOCON 2019 "Healthcare Quality Should Impact Outcome" will ensure the ongoing engagement of healthcare industry towards establishing innovative pathways in achieving stronger foothold in the Quality journey.
CAHOCON 2019 aims to share the best practices developed and implemented by healthcare organizations nationally & internationally. The multi-faceted panel of eminent National and International speakers deliberated on the theme's relevance in today's healthcare industry during the conference.
Pre Conference Workshops and Master classes were held on 12th April, 2019 in their partnering Mumbai hospitals. The collaboration of participating hospitals facilitated the implementation of various projects which were showcased. 

Saturday, April 13, 2019

OPPO F11 Pro capture the majestic picturesque at Mt. Everest


-First ever landmark move collaborating with mountaineer Dr Nima Namgyal Sherpa and photographer Adam Meng to trek the Everest Base Camp
India, 12th April 2019: Beauty lies in the eyes of the beholder, but with the recently launched OPPO F11 PRO, it has now become easy to capture beauty! OPPO, a leading global smartphone brand collaborated with mountaineer Dr. Nima Namgyal Sherpa and photographer- Adam Meng to take mesmerizing pictures of Mt. Everest in its glory and grandeur using the F11 Pro. The stunning photographs captures the breath-taking experience of the trek. On the routes where life necessities like food and water are luxuries and climbers have to carry double their weights through the complete trek, F11 Pro not only replaced the many camera equipment but also offered wide set of features to make the trekking memories great.
The pictures shot on F11 Pro are flawlessly dominated with the scenic beauty, cultural richness and freshness. So, when you scroll down further, you’ll see a side of Himalayas that has not been captured before. 
Spotting the Perfect MountainPlace where the sky meets the land, wind blows fast and shadows become narrow. F11 Pro captured the scenery from the timeless land of pure beauty. Spectacular is the only word that comes to mind when one looks at this.
The Artistic Canvas
Pristine beauty of the Himalayas, can be only witnessed by those who have the courage to scale the heights. Thankfully, F11 Pro captured it flawlessly for all of us to fall in love with and it surely looks like an artistic rendition.

The Himalayan Landscape
Perhaps that's how the heaven looks like. A wide angle shot on F11 Pro captures the landscape beautifully, which is a delight to sore eyes.
Dazzling view of Basecamp in Night
A night that looks stunningly out-of-the-world, captured on F11 Pro during a night halt. The excellent colour reproduction and white balance captured the beautiful details of the Himalayan range.


Porters along the journey
Yaks, iron bridges and prayer flags are the perennial theme in this part of the world. Yaks are used to carry stuff (and we mean loads of stuff) across these iron bridges. While the picture can motivate you enough to take a stroll on this bridge, but let us warn you- to walk this sturdy narrow bridge you need a strong heart. The prayer flags placed on the bridge is the gesture to give you strength to go on.

Wind so Wild
The fiercely moving flags tell us a different story than the calm looking mountains in the background. Would you take the risk to test the wind here? The photographer with the  F11 Pro took this  stunning picture for capturing the speed and stability in one shot.


The First Glimpse of Camp
Cold air and low oxygen do take their toll on the climbers and hence stoppages like these to access little luxuries like napping and hot tea are necessities. Thankfully, the F11 Pro is still working here.
Sunrise worth every Penny
Not everything that glitters is gold, the amber over the mountain – straight out of fantasy world - is surely the most valuable memory captured in ultra night mode by F11 Pro.

It is only when you tread the arduous trek to reach the rooftop of the world, the great Himalayan mountain range, you realize how powerful and beautiful the nature is. And with F11 Pro equipped with powerful capabilities you can capture as your memories in it's purest form with no hassle f setting the photography mode or adjustment of plethora of settings. Mt Everest will always be cherished with these magnificent memories registered in F11 Pro.

Sindhuja Microcredit, a new-age Microfinance Company focused on Financial Inclusion of Bottom of the Pyramid households, closes USD 4 Million series-A, from Carpediem Capital



Mumbai, 12th April 2019
Sindhuja Microcredit, a new generation Microfinance company providing access to financial services to bottom of the pyramid households in rural regions across Bihar, Uttar Pradesh and Jharkhand, has signed USD 4 Million from Carpediem Capital in its first private equity round. Vidura Capital acted as Sindhuja’s exclusive financial advisor and Vertices Partners and Antares Legal acted as legal advisers.
With over a decade of experience in the Micro Finance industry, Abhisheka Kumar and Malkit Didyala founded Sindhuja Microcredit in 2018, with a vision to provide financial services to the financially excluded bottom of the pyramid households through efficient, customer friendly and technology driven solutions.
Sindhuja started loan disbursals in April 2018. Currently, the company operates 23 branches, with over 28,977 active customers. With a strong focus on providing financial assistance across rural regions to women entrepreneurs in India, 90% of Sindhuja’s branches are in rural areas. In a traditionally cash based rural economy, the company is pioneering cashless disbursement and collection and aims to become 100% cashless in the next one year.  
Company is addressing the financial inclusion opportunity in the hinterlands through a differentiated approach to traditional microfinance business. Sindhuja has put in place a high quality professional management team which is aligned to building a large scale organisation. Company has laid extensive emphasis on leveraging technology to enhance customer experience as well as reduce operational costs.    
Commenting on the fund raise,
Abhisheka Kumar, Managing Director & Malkit Singh Didyala, COO, Sindhuja Micro Credit said, We are very enthused about our partnership with Carpediem. We look forward to leveraging the experience of Carpediem team to further strengthen our commitment to inclusive growth. The presence of reputed institutional investor will also give lot of comfort to all other stakeholders including the current and potential lenders. We will be using the funds raised to increase our footprint in existing states and exploring new territories as well as for technology advancement.”
Commenting on their investment, Abhishek Sharman, Founder & Managing Director, Carpediem Capital said“We see a clear growth trajectory for Sindhuja Microcredit given the attractive demographics of the rural markets in which it is a leader. Furthermore, the impact that Sindhuja is creating with women empowerment and financial inclusion is extraordinary. We see value in creating this platform with the founders and aim to provide sustainable and increasingly productive financial opportunities to rural areas in India.”

‘मीट इंडियाज पॅशनिस्टास’ अहवालातून देशभरातील भारतीयांची पॅशनवर आधारित मैत्री स्पष्ट


-      सिंगापूर टुरिझम बोर्डने केलेल्या सर्वेक्षणाच्या अनुसारपॅशनिस्टची वैशिष्ट्ये मुंबई  नवी दिल्ली येथे अधिक प्रकर्षाने दिसून येतात
गुरुवार, 11 एप्रिल76.2% मुंबईकर  82.4% दिल्लीकर त्यांच्या मासिक उत्पन्नातील काही भाग त्यांची पॅशन पूर्ण करण्यासाठी खर्च करतातकुटुंबीयांनामित्रमंडळींना किंवा कामाच्या ठिकाणच्यासहकाऱ्यांना माहीत नसू शकतीलअशा आपल्या पॅशनगुप्त आवडी किंवा छंद आहेतअसे सर्वेक्षणामध्ये सहभागी झालेल्यांपैकी प्रत्येक शहरातील दोन तृतियांश जणांनी (दिल्ली - 63.4%  मुंबई– 73.4%) सांगितले.
पॅशन पूर्ण करण्यासाठी पगारातील काही भाग खर्च करण्यासाठी एक तृतियांशहून अधिक मुंबईकर (34.9%)  एक चतुर्थांशहून अधिक दिल्लीकर (25.2%) तयार असतातसहापैकी एक मुंबईकर(15.8% आठपैकी एक दिल्लीकर (12.4%) यांनी सांगितले कीसोशल मीडियावरील त्यांचे ‘फ्रेंड्स’, ‘लाइक्स’  फॉलोअर्स’ हे एकसमान छंद वा आवडी यावर आधारित असतात.
आजव्यक्तीच्या जीवनामध्ये पॅशन महत्त्वाची भूमिका बजावतेदेशभरसामाजिक जीवनात कोणालाही पहिल्यांदा भेटत असतानास्वतःची ओळख करून दिल्यावर संवादाचे विषय आपल्याआवडीनिवडी किंवा छंद हे असतातअसे सर्वेक्षणात सहभागी झालेल्या एक तृतियांशहून अधिक जणांनी (36.5%) सांगितले
पैसे  वेळेचे व्यवस्थापन याबाबतचा व्यक्तीचा दृष्टिकोनआणि अनेकदा स्वतःची माहिती त्यांच्या पॅशनकडे झुकणारी असतेसिंगापूर टुरिझन बोर्डने केलेल्या मीट इंडियाज पॅशनिस्टास यादेशातील 14 शहरांतून घेतलेल्या प्राथमिक माहितीवर आधारित असणाऱ्या[1] नव्या संशोधनामध्येकौटुंबिक दर्जाकरिअर  राहण्याचे ठिकाण वा मूळ गाव अशा पारंपरिक माहितीच्या पलीकडेजाऊन भारतीय आता कशा प्रकारे नव्या भूमिकाव्याख्या  नाती याकडे पाहत आहेतहे अधोरेखित केले आहे
उदाहरणार्थछंद किंवा आवडीनिवडी या आधारे मैत्री करतोअसे सांगणाऱ्या सर्वेक्षणातील सहभागींचे प्रमाण दिल्ली (24.3%), कोलकाता (19.2%)  पुणे (21.4%) येथे राष्ट्रीय सरासरीपेक्षा(17.98%) अधिक होतेछंद किंवा आवडीनिवडींनुसार मैत्री करण्याचे प्रमाण मुंबई  जयपूर या शहरांत तर याहून अधिकअनुक्रमे 30.6%  30.2% होतेया उलट, मैत्रीच्या बाबतीत अहमदाबादपारंपरिक आहे आणि 74.3% व्यक्ती त्यांच्या शेजाऱ्यांशी मैत्री करतात.
अहवालामध्ये नमूद केलेली एक रंजक बाब म्हणजेसर्वेक्षण करण्यात आलेल्या सर्व शहरांनी त्यांच्या पॅशनच्या बाबतीत गुप्तता राखली असल्याचे आढळले असले तरीदिल्ली (59.6%)जयपूर(62.1%)पुणे (59.7%)कोची (59.5%)  मुंबई (58.9%) या शहरांतील व्यक्ती त्यांच्या पॅशनबद्दल मित्रनातेवाईक  सहकारी यांच्यापासून अधिक गुप्तता राखत असल्याचे निदर्शनात आले आहे.या तुलनेत राष्ट्रीय सरासरी 52.4% आहेगुप्तता राखण्याच्या बाबतीत हैदराबादमधील प्रमाण तब्बल 95.7% आहे.
हैदराबादमधील 95.2% सहभागींच्या मतेआपली पॅशन पूर्ण करण्यासाठी ते मासिक उत्पन्नातील 50% हून अधिक रक्कम खर्च करतातआणि 77.3% जण रोजचे काम करत असताना त्यांच्यापॅशनबाबत रोज किंवा वीकेण्डला काम करतातपरंतुयाबाबत मित्रनातेवाईक  सहकारी यांना माहीत नसल्याचा दावा 64.4% जणांनी केला आहे.
सेकंडरी डाटाने या सर्व माहितीला दुजोरा दिला आहेया डाटाच्या अनुसार26% महिला केवळ एखाद्या ठिकाणाचा अनुभव घेण्यासाठीच नव्हेतर नव्या लोकांना भेटण्यासाठी  नवी संस्कृती जाणूनघेण्यासाठी सोलो ट्रिपवर जातात[2]. 27% महिलांनी सांगितलेछंद  पॅशन यांना वाव देण्यासाठी भविष्यात सोलो ट्रिपवर जाणार आहोत.[3]
एसटीबीचे प्रादेशिक संचालक (दक्षिण आशियामध्य पूर्व  आफ्रिकाजीबीश्रीथर यांनी स्पष्ट केले कीपॅशनिस्टा ही संकल्पना संचालक मंडळाच्या ब्रँड पॅशन मेड पॉसिबल” यास अनुसरूनआहे आणि भारतीय स्वतःकडे कसे पाहतातत्यांचे कोणाशी सूर जुळतात आणि ते कोणत्या तरी अर्थपूर्ण बाबींमध्ये पॅशन कशी अवलंबतातयामध्ये डोकावणारी आहे.
त्यांनी सांगितले, “सिंगापूरमध्ये येणाऱ्या पाहुण्यांच्या संख्येमध्ये सर्वाधिक संख्या असणाऱ्यांमध्ये भारताचे तिसरे स्थान कायम आहे. 2018 मध्येआमच्या देशात भारतातून 1.4 दशलक्षहून अधिकव्हिजिटर आले. 2017 या वर्षाच्या तुलनेत त्यात 13% वाढ झालीपॅशन पूर्ण करण्यासाठी प्रवास करण्याचे लोकांचे प्रमाण वाढते आहेपॅशनच्या अधिक निकट जाण्यासाठी समृद्ध करेलअसे विशेषअनुभव लोकांना घ्यायचे असताततसेचलोक ज्या गोष्टींविषयी पॅशनेट असतात त्या गोष्टी सुटीच्या काळात करण्यासाठी त्यांची वेळी  पैसे खर्च करण्याचीही तयारी असतेलोक समाजाशी कशाप्रकारे एकरूप होतातफिरायला कोठे जातात  ऊर्जेचा विनीयोग कसा करतातहे ठरवण्याच्या बाबतीत भारतीय प्रवाशांच्या पॅशन महत्त्वाची भूमिका बजावतातअसे मीट इंडियाज पॅशनिस्टासअहवालात ठोसपणे आढळले आहे.”
एसटीबीने ऑगस्ट 2017 मध्ये पॅशन मेड पॉसिबल ही कॅम्पेन दाखल केलीयातून सिंगापूरची विशिष्ट मानसिकता  कल दर्शवला जातोपॅशन-केंद्रितकधीही  शमणारी ठाम निश्चयाची प्रेरणाआणि शक्यता  शोध यांचा सातत्याने मागोवा घेणारी उद्योजकतेची भावनाहा ब्रँड सिंगापूरची मानसिकता विचारात घेतो – लोक  त्यांच्या पॅशन यांमुळे नवी ओळख मिळालेले ठिकाण आणिप्रगती करण्यासाठी सातत्याने नव्या शक्यतांचा  संधींचा वेध घेण्याची पॅशनब्रँडच्या कॅम्पेनचा भाग म्हणूनएसटीबीने पॅशन ट्राइब हे धोरण जाहीर केले असूनत्यानुसार जीवनशैली,आवडीनिवडी  कशासाठी प्रवास करायचा आहेयानुसार लोकांचे निरनिराळे समूह केले जातात.
सिंगापूर हे ठिकाण सात पॅशन ट्राइबसाठी प्रसिद्ध करण्यात आले आहेयामुळे लोकांना या शहरात त्यांची पॅशन  आवडीनिवडी जोपासणे शक्य होतेअक्शन सीकर्सफूडीजकलेक्टर्सकल्चरशेपर्सएक्स्प्लोरर्स सोशलायजर्स  प्रोग्रेसर्सभारतीय ग्राहकांना अधिक चांगल्या प्रकारे समजून घेण्यासाठी  त्यांच्याशी जोडले जाण्यासाठी एसटीबीने स्ट्रीट सर्व्हे यामार्फत नुकताच प्रयत्न केलाआहे.
श्रीथर यांच्या मतेअहवालामध्ये आढळलेले निष्कर्ष लगेचच करण्याचा प्रवास  पर्यटन क्षेत्र या पलीकडेही जाऊन लागू होतातआपली पॅशन खरीमूर्त आणि वेळ  पैसे या दोन्हींच्या बाबतीतगुंतवणूक करण्यासाठी योग्य आहेअसे लोकांना वाटू लागले आहेआजलोक जे काही करत असतात त्यासाठी त्यांना मिळणारी प्रेरणा त्यांची पॅशनच देत असतेहा विचार जेव्हा विशिष्ट उद्देशाकडेवळवला जातो तेव्हा त्याचा मोठ्या प्रमाणावर राष्ट्रीय  आंतरराष्ट्रीय निर्णयांवर परिणाम होताना दिसून येतोजसेदेशाची अर्थव्यवस्थाआंतरराष्ट्रीय संबंध.