India must move beyond from content consumer to world leader in content creation: Gajendra Singh Shekhawat

 

India has more than content, it has context — and human creativity must stay at the centre even as AI changes everything: Minister Shekhawat

 

Need to move beyond scale of our audience and build original Indian intellectual property: Minister Shekhawat

 

India doesn’t merely possess content, it possesses context; This is our creative dividend, our creative capital: Minister Shekhawat

 

 

 

MUMBAI, 29 September 2026: Mr Gajendra Singh Shekhawat, Minister of Tourism & Culture, Govt of India today while addressing the 26th edition of ‘FICCI FRAMES 2026’, said that in next 2-3 years, the world will start moving towards content with little AI involvement, content with fewer filters, and human-only content. “Therefore, as we embrace the opportunity before us during this period of change, we must also work with equal determination to ensure that this opportunity does not diminish our creativity,” he emphasized.

 

Speaking on the theme of FICCI FRAMES – India’s Media Moment: Creating Value in an Age of Infinite Content, Mr Shekhawat said that it is not only relevant but imperative in today’s time. “It is an era of infinite content, and our biggest challenge is not shortage of content but it is originality and human connection. It is the trust which is invaluable and we need to work to protect the trust on priority,” he added.

 

India, he added not only possesses content but it also possesses context along with diversity and tradition of storytelling. “India is the largest center of creativity for the world. Today, it is the time to advance India’s culture, economy, employment, global standing and tourism, together. This is our creative capital,” stated Mr Shekhawat.

 

Emphasizing on three key changes he said, “We must move beyond making India just a content consumer and work together to make it a world leader in content creation and creativity. Second, we must move beyond the scale of our audience and build original Indian intellectual property and Third, we must connect the India seen on screen with the experience of travelling through the real India, so that stories inspire tourism and tourism creates local prosperity,” noted Mr Shekhawat.

 

Speaking on the use of newer technologies and opportunities he said that the creative economy can generate great opportunities in various sub sectors including AVGC, XR, gaming, virtual production, and artificial intelligence are new languages of storytelling. “They can bring ancient cities to life, can reveal the complete story of an object in a museum and offer a new way for the younger generation to engage with culture and cultural practices,” added the Minister.

 

Mr Prabhat, Additional Secretary (I&B), Ministry of Information and Broadcasting, Govt of India said that government can create institutions, policy frameworks, platforms, and international linkages. But ultimately, a creative economy is built by creators and industry. “India’s next phase of media and entertainment growth must focus on greater investment in original Indian intellectual property and a greater willingness to back new writers, creators, musicians, animators and game developers,” he added.

 

Mr Ayushmann Khurrana, Acclaimed Actor and FICCI FRAMES Ambassador said, “A story can begin in a small town in India and find an audience anywhere in the world. A creator with a phone can reach millions. That is the opportunity in front of us. We have more stories, more voices, and more ways to share them than ever before, and a chance to take India's creative imagination to an even bigger global stage.”

 

Mr Anant Goenka, President, FICCI and Vice Chairman, RPG Group said that India must convert its scale into lasting value and our stories should remain unmistakably Indian. “We should give Indian storytellers the confidence, capital, technology and reach to go global, without removing what makes their work Indian,” he added.

 

During the event, FICCI FRAMES Lifetime Achievement Award presented to Mr Uday Shankar, Past President, FICCI, and Vice-Chairman, JioStar by Mr Gajendra Singh Shekhawat, Union Minister of Tourism & Culture for his outstanding contribution and visionary leadership in shaping India's Media & Entertainment industry.

 

Mr Uday Shankar said, “Media continues to be a fundamental pillar of society. It is the foundation on which society's imagination, society's vision for the future, and individuals' aspirations for a better life, for a better world, for a better country are shaped.”

 

Mr Kevin Vaz, Chair, FICCI M&E Committee and CEO, Entertainment, JioStar said, “As new value pools emerge, we also need to create the right conditions for the industry to grow and innovate. On the regulatory environment, the need for forbearance has long been voiced by the broadcasting sector, because innovation needs room to evolve. And as we pursue the next phase of growth, self-regulation and strong industry best practices should be at the centre of how we move forward.”

 

Mr Arjun Nohwar, Co-Chair, FICCI M&E Committee and MD – South Asia, Warner Bros. Discover said, “Creators need the freedom and the runway to experiment. Technology needs to open new possibilities while earning the trust of the audiences it serves. Investors need the conviction to back ideas before the market has validated them, and government, policymakers, regulators have an equally vital role to play in engaging with change as it happens.”

 

Ms Jyoti Vij, Director General, FICCI was also present during the inaugural session.

Flipkart Adds 14 Million Cubic Feet of Capacity, Expands Big Billion Days Reach to 750+ New PIN Codes

Flipkart Adds 14 Million Cubic Feet of Capacity, Expands Big Billion Days Reach to 750+ New PIN Codes

New PIN codes include Leh, Kargil and communities across the Northeast, bringing The Big Billion Days to these regions for the first time

Ekart shipment capacity increased to handle 30%+ higher peak demand

750+ new PIN codes added to Ekart’s network, including Leh, Kargil and underserved regions across India

More than 2.5 crore MSME and seller products pre-positioned in Ekart fulfilment centres, with 70 additional pick-up stations in key seller hubs

3PL franchise network doubled to 600 within two months, extending national reach to sellers and MSMEs beyond the Flipkart marketplace 

Bengaluru, 29 September 2026: Flipkart, India's homegrown e-commerce marketplace, today announced an expansion of Ekart’s supply chain ahead of The Big Billion Days and the festive season. Ekart has added 14 million cubic feet of warehousing space nationwide, increasing storage capacity by 50%. Technology and automation enhancements have also increased peak processing capacity by more than 30%.

As customers expect faster deliveries across the nation, over 900 additional delivery hubs have been added specifically to expand last-mile reach during the festive season and unlock greater volumes of same-day and next-day deliveries. This adds to over 8,200 Ekart facilities across the country, including fulfilment centres, sortation hubs and last-mile delivery operations, and nearly 1,200 Flipkart Minutes microfulfillment centres across 150-plus cities.

To enable faster fulfilment for MSMEs, small sellers, weavers and artisans during The Big Billion Days, more than 2.5 crore units of their products have been pre-positioned within Ekart fulfilment centres, and 70 additional pick-up stations in key seller hubs have been opened to reduce seller fulfilment time. Ekart's 3PL franchises have doubled to 600 within two months of launch to ensure sellers and MSMEs beyond the Flipkart marketplace can also scale during the festive season, delivering to customers across the country.

Taking The Big Billion Days and festive shopping to more locations across India, Ekart has added 750-plus new PIN codes to Flipkart’s reach. These include Leh in Ladakh, Kargil in Jammu and Kashmir, interiors of Rajasthan and Madhya Pradesh and communities across the Northeast including Kamalanagar and Zamuang in Mizoram, Turacity, Resubelpara and Rajabala in Meghalaya, and Bomdila and Tezu in Arunachal Pradesh. 

Wishmasters make The Big Billion Days possible, and Flipkart's responsibility to them extends well beyond the delivery itself. Every Wishmaster is covered under term life insurance, personal accident cover and mediclaim benefits; coverage levels have steadily been enhanced each festive season. Flipkart has also built a Doctor on Call service that Wishmasters and their families can access at any time.

On earnings, Wishmasters are eligible for joining and retention bonuses this festive season, along with referral incentives that create an additional income stream during the highest-demand period of the year. AI-powered background verification through the Flipkart Delivery Partners app brings onboarding to under 10 minutes, without compromising on the checks and protocols that matter. Every Wishmaster is verified to the same standard; the technology enables them to start earning faster. The same app doubles as a training platform, so new joiners understand delivery standards before their first shift.

Hemant Badri, Senior Vice President and Head, Supply Chain, Flipkart Group, said, "Every year, The Big Billion Days raises the bar for what customers expect: faster deliveries and wider reach. This year, a customer in Leh or Kargil will experience Big Billion Days for the first time. Across Ekart and Flipkart Minutes, we now operate over 8,200 facilities, allowing us to take the festive experience to more customers while helping sellers reach buyers they could not reach before.”

Flipkart has announced the creation of more than 2.5 lakh direct and indirect employment opportunities for the festive season, of which nearly 75,000 are for first-time workforce entrants. Sixty percent of new opportunities are in last-mile delivery, reflecting the focus on faster deliveries and the expansion of Flipkart Minutes across Tier 2 and Tier 3 markets.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities with a strong technology-first foundation and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80-plus categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns and UPI payments. Beyond shopping, Flipkart continues to create jobs, empower entrepreneurs and strengthen India's digital economy.

Alka Meets Alka: Bayer's Alka-Seltzer® Partners with Alka Yagnik in a Memorable New Campaign

For generations of Indians, Alka Yagnik has been synonymous with matters of the heart. Now, Bayer's latest campaign introduces another Alka, Alka-Seltzer® for a very different problem - heartburn.

India, 28th Sept 2026: Bayer’s Consumer Health Division unveiled a new ad film for Alka-Seltzer®, India's first antacid with probiotic. Featuring legendary playback singer Alka Yagnik, it aims to build familiarity and recall for the brand among Indian consumers. The film playfully taps into the coincidence that both the iconic singer and Bayer's product share the name "Alka." While the pronunciation may differ, the association creates an instantly memorable connection, helping consumers better remember the brand while delivering a light-hearted take on matters of the heart versus heartburn. 

Food today is about much more than sustenance. For instance, food is also about seeking comfort in familiar favourites. Bayer's new Alka-Seltzer® ad captures such a familiar experience through a playful, slice-of-life story that uses a light-hearted approach, while establishing a connection with Alka Yagnik. Positioned as India's first antacid with probiotic, Alka-Seltzer® offers a distinctive approach that helps with fast acidity relief while supporting long-term gut health, making it a differentiated antacid solution for today's digestive health needs.

Sandeep Verma, Head of South Asia, Bayer’s Consumer Health Division, said, "One of the biggest tasks for a new brand is becoming part of consumers' consideration set quickly. With Alka-Seltzer®, we saw a unique opportunity to build awareness through a cultural connection that people would instantly recognize and remember. Alka Yagnik’s decision to partner with a brand for the very first time reflects the trust and credibility that Bayer has built over decades. Through relatable stories inspired by everyday experiences, the result is a campaign that combines relevance and everyday consumer insight to help ensure that when acidity and heartburn strikes, Alka-Seltzer® is top of mind."

Ritu Mittal, Head of Marketing and Digital, Bayer’s Consumer Health Division, South Asia Cluster, said, "Antacid communication has traditionally relied on familiar category storylines, so we wanted to introduce Alka-Seltzer® differently. The 'Alka meets Alka' idea gave us a distinctive and memorable creative device: Alka Yagnik for matters of the heart and Alka-Seltzer® for heartburn. Through short-form storytelling designed for digital platforms, the campaign aims to build familiarity and recall for the brand from the outset."

Alka Yagnik, legendary playback singer and Padma Bhushan awardee, said, “I have always believed that the most meaningful messages are the ones people can see themselves in. I’m delighted to be associated with Alka-Seltzer®, a brand I have personally known and trusted, and with Bayer, a name trusted by generations. For me, it’s about being able to enjoy life’s everyday moments to the fullest.”

The campaign is now live across digital and social media platforms.

DVC link:  

Alka-Seltzer, India's First Antacid With Probiotic

Instagram

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to support efforts to master major challenges presented by a growing and aging global population and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2025, the Group employed around 88,000 people and had sales of 45.6 billion euros. R&D expenses amounted to 5.8 billion euros. For more information, go to www.bayer.com.

Indians continue to underestimate their retirement corpus need, shows HDFC Pension’s NPS Preference Index 2026

Indians continue to underestimate their retirement corpus need, shows HDFC Pension’s NPS Preference Index 2026

While preference for NPS as a saving instrument rises, knowing the right corpus sits way below recommended levels 

Mumbai, September 28, 2026: HDFC Pension Fund Management Ltd., one of India's leading pension fund managers, today, unveiled the second edition of its flagship research NPS Preference Index Study 2026. The research highlights key behavioural insights amongst Indians towards retirement planning and their preference towards the National Pension Scheme (NPS) as an instrument for retirement planning. The detailed report was unveiled by Mr. S. Ramann – Chairperson, Pension Fund Regulatory and Development Authority (PFRDA) and Mr. Sriram Iyer – MD & CEO, HDFC Pension Fund Management Ltd. 

The 2026 study showed India’s NPS Preference Index rising to 57, up three points from the inaugural 2023 reading of 54. The gain was led by Consideration, which climbed six points to 59, ahead of Familiarity (58, up three points) and Appeal (56, up two points), indicating that Indian savers are moving from passive awareness of NPS to active evaluation of the product. The readings are made on a scale of 0 to 100 by the research team. The other interesting finding was on the ideal corpus required for retirement needs. Indians have estimated their ideal retirement corpus target to Rs 1.5 crore, up from Rs 1.34 crore in 2023. However, this amount remained below ten times average annual household income, pointing to a continued gap between what consumers believe they will need and what retirement actually costs.

Speaking at the unveiling of the second edition of NPS Preference Index Study 2026, Mr. Sriram Iyer – MD & CEO, HDFC Pension Fund Management Ltd., said “As India’s retirement story is building steadily, our industry, guided by our regulator, plays a critical role in empowering Indians with a compelling product proposition that will help them build a strong corpus for their retirement needs. I believe this report, with deep insights into consumer behaviour and sentiments towards NPS, will play a critical role in further sharpening how we enable Indians build their corpus for their retirement. Seeing a rise in preference index is an indication that we are moving in the right direction, however, there is more ground to cover to help consumers know more about the benefits of retirement planning with NPS.”   

He added, “While we are seeing improvement in Consideration for NPS, it is essential to convert this into enrolment. We will pick the insights from the study and focus on areas including sustained education, and engagement with our customers.”

Key findings from NPS Preference Index 2026

NPS Preference Index rose to 57 on a scale of 0 to 100, up three points from the inaugural 2023 reading of 54. 

Gain was led by Consideration, which climbed six points to 59, ahead of Familiarity (58, up three points) and Appeal (56, up two points) - indicating that Indian savers are moving from passive awareness of NPS to active evaluation of the product. 

Regionally, the North recorded the highest Index score at 60, driven by a sharp rise in Consideration, while the East posted the fastest improvement in Familiarity, taking its score to 58. South stood at 57 and the West at 54.

Retirement planning held its place among consumers' top financial priorities, behind medical expenses (45%), emergency corpus building (39%), and child’s education (35%).

Indians have raised their ideal retirement corpus target to Rs 1.5 crore. However, it remains below the recommended corpus, pointing to a continued gap between what consumers believe they will need and what retirement actually costs.

Rising healthcare costs (47%) and age-related health issues (44%) were cited as the leading retirement concerns.

69% of respondents claimed they expected some financial support from family or children after retirement.

Product Enhancements Now Driving Enrolment

Recent enhancements to NPS emerged as the leading trigger for enrolment at 39%, ahead of tax savings (38%) and better returns (36%). Awareness of individual enhancements remained at roughly one in three consumers, with 100% equity investment and flexible payouts among the most recognised changes. Tax free withdrawal after age 60 years (59%) and the product's status as a safe, government regulated instrument (52%) remained its strongest appeal. Despite recent product changes, lock-in period (26%) and mandatory annuity purchase (25%) continued to be cited as leading barriers to adoption, while lack of knowledge, the top barrier in the 2023 edition, fell to fifth place. The shift suggests that knowledge gaps are easing, even as product-related concerns persist.

Consumer Insights on NPS Vatsalya 

The 2026 edition also tracked awareness of NPS Vatsalya, the scheme for minors introduced since the previous wave, finding 28% awareness among parents, of whom 27% reported a full understanding of its features. Tax-saving benefits (44%) and the discipline of long-term saving (41%) were the leading reasons parents cited for enrolling their children.

HDFC Pension’s NPS Preference Index Study 2026

The Preference Index is a proprietary study launched by HDFC Pension Fund Management Ltd. in partnership with Ipsos, an independent market research firm. The 2026 edition is based on face-to-face interviews with 1,812 NPS-aware consumers across 13 cities in India, among SEC A households in a 30–55 age group.

The Study was first launched by the Company in 2023 to mark NPS Diwas. It tracks consumer preference for NPS across three pillars, namely Familiarity, Appeal and Consideration, and is designed to be tracked over time. 

About HDFC Pension

Established in 2011, HDFC Pension is a licensed Pension Fund appointed by Pension Fund Regulatory & Development Authority (PFRDA) to manage pension corpus of citizens enrolled under the National Pension System. HDFC Pension is a wholly owned subsidiary of HDFC Life, one of India's leading Life Insurance Companies. 

HDFC Pension is licensed both as a Pension Fund (PF) and as a Point of Presence (PoP) and is managed by seasoned professionals with vast experience in Insurance & Pension Administration, Risk Management, Banking, Capital Market and Asset Management. The company is committed to delivering superior risk-adjusted returns, strictly adhering to the prudent investment norms and guidelines defined by PFRDA. 

As a PoP, the company aims to provide seamless service to Individuals (under the retail NPS scheme) and Corporate Employees (under the Corporate NPS scheme) by helping them subscribe to NPS and for their ongoing service needs through the life of their investment. 

Nityas Gems and Jewellery Limited IPO Opens on September 30, 2026

Nityas Gems and Jewellery Limited IPO Opens on September 30, 2026

Total Issue Size – Up to 14,456,000 Equity Shares of ₹5 each

IPO Size - ₹108.42 Crore (At Upper Price Band) 

Price Band - ₹70 - ₹75 Per Equity Share

Lot Size – 200 Equity Shares 

Mumbai, September 28, 2026 – Nityas Gems and Jewellery Limited, engaged in the design, manufacturing and sale of lab-grown diamond studded gold jewellery in India, proposes to open its Initial Public Offering on Wednesday, September 30, 2026 aiming to raise ₹108.42 Crore (At Upper Price Band), with shares to be listed on the NSE & BSE platform.  

The issue size is 14,456,000 equity shares at a face value of ₹5 each with a price band of 

₹70 - ₹75 Per Equity Share. 

Equity Share Allocation

Net QIB – Not more than 50% of the Issue

NII – Not less than 15% Of the Issue

RII – Not less than 35% of the Issue

The net proceeds from the IPO will be utilized for Funding Working Capital requirements and General Corporate Purposes. The anchor bidding is on Tuesday, September 29, 2026 and the issue will open on Wednesday, September 30, 2026 and will close on Monday, October 05, 2026.

                                                                                    

The Book Running Lead Manager to the Issue is Choice Capital Advisors Private Limited, The Registrar to the Issue is Bigshare Services Private Limited.

 

Mr. Rajnikant Lallubhai Chanchad, Chairman and Managing Director of Nityas Gems and Jewellery Limited expressed, “The proposed IPO marks an important milestone in our journey. We have built an integrated platform spanning B2B manufacturing and distribution as well as D2C omnichannel retail in lab-grown diamond studded gold jewellery. The proposed deployment of the Net Proceeds towards working capital requirements is intended to support the scale of our operations as we continue expanding our customer base, strengthening our design-led manufacturing capabilities and deepening our presence across channels.”

Mr. Ratiraj Tibrewal, Director of Choice Capital Advisors Private Limited said, “Nityas Gems and Jewellery Limited has scaled its operations across an integrated B2B and D2C model. In Fiscal 2026, the Company reported revenue from operations of ₹2,028.94 million, EBITDA of ₹309.74 million and profit after tax of ₹223.15 million, with an EBITDA margin of 15.27% and a PAT margin of 11.00%. The fresh issue is proposed to primarily support the Company’s working capital requirements, further manufacturing capabilities.”

About Nityas Gems and Jewellery Limited: 

Nityas Gems and Jewellery Limited is engaged in the design, manufacturing and sale of lab-grown diamond studded gold jewellery in India. Its integrated business model comprises B2B manufacturing and distribution to organised retailers, standalone retailers and wholesalers, along with D2C omnichannel retail operations through its subsidiary, Ayaani Diamonds and Jewellery Private Limited. The Company offers jewellery across categories including rings, earrings, pendants, bracelets, mangalsutras, nose pins, necklaces, cufflings and bangles, with a strategic focus on lightweight and affordable lab-grown diamond studded gold jewellery.

During Fiscal 2026, the Company served 323 B2B customers. Its B2B network spans 18 states and 2 union territories in India, and it has also served overseas customers in the United Arab Emirates, Australia, Canada, Taiwan and Kenya. Ayaani operates an online storefront and ten physical retail stores across eight cities in India, comprising seven company-operated and three franchise-operated stores.

The Company’s manufacturing facility in Surat, Gujarat has an area of approximately 7,000 sq. ft. and installed production capacity of approximately 360 kg per annum. Its operations are supported by in-house design capabilities and CAD/CAM-enabled tools, with a design portfolio of over 32,000 jewellery designs as of August 31, 2026.

During FY26, the Company achieved Revenue from Operations of ₹2,028.94 million, EBITDA Margin of 15.27% and PAT Margin of 11.00%. 

Disclaimer: 

Certain statements in this document that are not historical facts are forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties like government actions, local, political or economic developments, technological risks, and many other factors that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

Apollo Hospitals’ “My Hands Are Ready” Sets World Record Title with 61,221 CPR Pledges in 30 Days

The campaign reaches students, teachers and staff across 120 institutions, advancing CPR awareness and emergency preparedness ahead of World Heart Day 2026, themed “United for Every Heartbeat.” 

#Mumbai, 2026 Sep XXVIII: ‘Is Navi Mumbai ready to save a life.’ This was the question that set the CPR Pledge Movement in motion by Apollo Hospitals Navi Mumbai.

Conducted from 8 July to 7 August 2026, the movement set out to mobilise 50,000 people to pledge that they would learn CPR and be better prepared to respond in the critical moments before professional medical help arrives. Navi Mumbai not only crossed the target but brought together people from across the city in a collective commitment to being prepared. 

More than 120 institutions, including schools, colleges, workplaces and community organisations, participated in the initiative, bringing together students, teachers, healthcare professionals, employees, families and community members. This initiative sought to encourage people to become more prepared and proactive in responding to medical emergencies. Over the course of the campaign, 61,221 people pledged to learn CPR, turning a simple call to action into a widespread community movement.

The month-long movement culminated with GUINNESS WORLD RECORDS™ officially recognising Apollo Hospitals Navi Mumbai as the record-holder for ‘Most pledges received to learn CPR in one month’, at a special event held in the presence of Dr. Preetha Reddy, Executive Vice Chairperson, Apollo Hospitals Enterprise Limited and actor Karisma Kapoor.  

Dr Preetha Reddy, Executive Vice Chairperson, Apollo Hospitals Enterprise Limited, said, “For ten years, Navi Mumbai has honoured us with its trust. Today, more than 61,000 people have pledged to learn CPR, reminding us of the extraordinary power of a community united by a shared purpose. This is the inspiration behind ‘My Hands Are Ready’, a movement that seeks to place life-saving knowledge into the hands of ordinary citizens across India. There can be no greater way to honour the trust Navi Mumbai has placed in our hands than to empower millions more hands to be ready to help save a life.”

The scale of the campaign responds to a significant CPR knowledge-and-action gap in India. More than 700,000 people are estimated to die from sudden cardiac arrest in the country each year, while studies suggest that only 1.3%-9.8% of out-of-hospital cardiac arrests receive bystander CPR. In urban populations, only around 2%-6.5% of laypeople have been reported to be able to perform CPR, and out-of-hospital cardiac arrest survival to hospital discharge remains below 2%-3%. These figures underline the importance of equipping ordinary citizens to act before professional help arrives. Through “My Hands Are Ready”, Apollo Hospitals is helping turn willingness to help into the confidence and preparedness to take the right action when it matters most.

Mr Arunesh Punetha, Regional CEO- Western Region, Apollo Hospitals, said, “We want to take the message beyond Navi Mumbai and encourage people across India to learn CPR and feel prepared to respond when a life may depend on those standing closest. This movement is about giving ordinary people the courage to step forward for another life. That is what makes it more than a campaign. It is a commitment to society, to every life, every family and every one of us. Through ‘My Hands Are Ready’, it is a promise we make to each other. And it is a promise we make to India.”

Dr Nitin Jagasia, Regional Director – Emergency, Western Region, Apollo Hospitals, said, “When someone suffers a cardiac emergency (their heart stops), the first person at the scene is often not a healthcare professional but a family member, colleague, friend or passer-by. The ability to recognise this and initiate CPR can make all the difference while professional help is on its way. This movement by Apollo is to encourage thousands of people to take the first step towards acquiring this essential basic skill. Every person who learns CPR becomes better equipped to respond during those crucial early moments.”

At its heart is a simple idea: our hands are already capable of caring, helping and protecting. With the right knowledge and training, they can also be ready to respond when a life is at risk.

Overwhelming Response to Liqvd Digital India Limited’s IPO; Issue Subscribed 5.08 Times on Final Day of Bidding

Mumbai, September 25, 2026: The Initial Public Offering of Liqvd Digital India Limited was subscribed 5.08 times on the final day of bidding.

The issue received bids of 3,86,12,000 equity shares against the offered 75,94,000 equity shares, according to data available on the stock exchanges. 

Retail and Qualified Institutional Buyers (QIB) Portion were subscribed 1.43 times and 1.00 times, respectively. Non-Institutional Investors (NII) Portion was subscribed 21.02 times.

Company Information

Incorporated in 2013, the company is positioned as a creative-first agency offering end-to-end marketing solutions. Its services encompass content creation and production, media buying, content marketing, and performance reporting. Following the acquisition of AdLift, the agency has expanded its capabilities to include performance monitoring, SEO, and AI-driven content creation, positioning itself as a one-stop solution for clients seeking integrated marketing services (Source: Ken Research Report, page 62).

The company develops and manages a range of digital marketing content, through services like social media management, media planning and buying across platforms, online reputation management, creative and content production, influencer marketing operated through a in house creator network, and web and application development.

 The primary objective of the company is to provide effective media solutions and leverage on technology to help brands, companies, and businesses identify, target, acquire, and retain the right audience for their products and services. It serves a broad client base, working with large enterprises, mid-sized brands, and direct-to-consumer startups. 

 The company and AdLift Marketing are present in India with offices in two cities - Mumbai and Gurgaon, and a compact in-house studio in Mumbai with a green screen set up, which is used for internal content (founder videos, interviews), and support basic production activities like green screen, editing and voiceover coordination.

German Green Steel and Power Limited Raises Rs 91.16 Crore from Anchor Investors

 

Mumbai, September 24: German Green Steel and Power Limited, which is a vertically integrated iron and steel manufacturer primarily operating with a presence in Gujarat with a main focus on TMT Bars, has garnered Rs 91.16 crore from anchor investors ahead of its initial public offering, which opens for public subscription on Friday, September 25, 2026.

The company informed the bourses that it allocated 65,58,991 equity shares at Rs 139 per share to anchor investors.

Some of the marquee institutions that participated in the anchor include Necta Bloom VCC – Necta Bloom One, Lords Multigrowth Fund, Compact Structure Fund, Arnesta Global Opportunities Fund PCC – Arnesta Global Fund 1, Zeal Global Opportunities Fund and Venus Investments VCC – Venus Stellar Fund.  

Systematix Corporate Services Limited, Emkay Global Financial Services Limited, and Pantomath Capital Advisors Private Limited are the book-running lead managers, and Bigshare Services Private Limited is the registrar of the offer.

The equity shares are proposed to be listed on NSE and BSE.

IPO Details

German Green Steel and Power Limited has fixed the price band of Rs 132 to Rs 139 per Equity Share of face value Rs. 10/- each for its maiden initial public offer.

The Initial Public Offering (“IPO” or “Offer”) of the Company will open on Friday, September 25, 2026, for subscription and close on Tuesday, September 29, 2026.

Investors can bid for a minimum of 107 Equity Shares and in multiples of 107 Equity Shares thereafter.

The IPO, with a face value of Rs 10, is a fresh issue up to Rs 290 crore and an offer for sale for up to 10,00,000 equity shares by promoters – Inamulhaq Shamsulhaq Iraki, and Abdulhaq Shamsulhaq Iraki.

The company has, in consultation with the book-running lead managers, undertaken a pre-IPO Placement of 18,38,000 fully paid-up equity shares at an issue price of Rs 270 per equity share (including a premium of Rs 260 per equity share) for Rs 49.62 crore on September 26, 2025. The size of the fresh issue has been reduced by Rs 49.62 crore pursuant to the pre-IPO placement and the revised size of the fresh issue is up to Rs 290 crore.

The proceeds from its fresh issuance worth Rs 226.3 crore will be utilised for funding the capital expenditure requirements of the company towards expansion of its manufacturing facility at Samakhiyali, Kutch, Gujarat and hybrid wind and solar power plant (Project), Rs 7.6 crore for prepayment or re-payment, in full or in part, of certain outstanding borrowings availed by the company, and general corporate purpose.

The issue is being made through the book-building process, in line with SEBI ICDR Regulations, with not more than 50% reserved for Qualified Institutional Buyers (QIBs), not less than 15% for Non-Institutional Investors (NIIs), and not less than 35% for Retail Individual Investors (RIIs).

Company Information

Incorporated in 2008, the company is a vertically integrated iron and steel manufacturer primarily operating with a presence in Gujarat with a main focus on TMT Bars (Source: CARE Report). The company has two manufacturing facilities located in Gujarat (Manufacturing Facilities), one located at Samakhiyali (the Samakhiyali Facility) which is vertically integrated, and the other is located at Viramgam (Viramgam Facility) which is operated through its material subsidiary- German TMT Private Limited (formerly known as German TMX Private Limited).

Steel scrap is one of its primary raw materials used in the manufacturing process, enabling it to recycle ferrous material into finished steel products. As on the date of this Red Herring Prospectus, its product portfolio comprises mainly of TMT Bars, MS Billets and Sponge Iron. 

The company’s TMT bar manufacturing capabilities range from 8 mm to 40 mm. Further, in Fiscal 2026, and it received a Green Steel certificate from the National Institute of Secondary Steel Technology, Mandi Gobindgarh, pursuant to which its TMT bars were accorded a 5-star green steel rating, which is the highest green steel rating.

The company is currently in the process of expanding the installed capacity of sponge iron at its Samakhiyali facility from 66,000 tonnes to approximately 1,48,500 tonnes, MS billets production capacity from 2,14,500 tonnes to 4,12,500 tonnes, and existing installed TMT Bars production capacity at the Samakhiyali Facility from 181,500 tonnes to 346,500 tonnes.

 

SRIT India Limited IPO Opens on September 28, 2026

SRIT India Limited IPO Opens on September 28, 2026 

Total Issue Size – Up to 16,800,000 Equity Shares of ₹5 each

IPO Size - ₹218.4 Crore (At Upper Price Band)

Price Band - ₹123 - ₹130 Per Equity Share

Lot Size – 115 Equity Shares 

Mumbai, September 24, 2026 – SRIT India Limited, a Bengaluru-headquartered Information Technology and Information Technology enabled Services (IT/ITeS) solutions company, proposes to open its Initial Public Offering on Monday, September 28, 2026 aiming to raise ₹218.4 Crore (At Upper Price Band), with shares to be listed on the NSE & BSE platform.  

The issue size is 16,800,000 equity shares at a face value of ₹5 each with a price band of 

₹123 - ₹130 Per Equity Share. 

Equity Share Allocation

Net QIB – Not more than 50% of the Issue

NII – Not less than 15% Of the Issue

Individual Investors – Not less than 35% of the Issue

The net proceeds from the IPO will be utilized for Funding of capital expenditure requirements towards modernization of existing products and redevelopment, Funding working capital requirements, Achieving inorganic growth through unidentified acquisitions and other strategic initiatives and General Corporate Purposes. The anchor bidding is on Friday, September 25, 2026 and the issue will open on Monday, September 28, 2026 and will close on Wednesday, September 30, 2026.

                                                                                    

The Book Running Lead Manager to the Issue is Choice Capital Advisors Private Limited, The Registrar to the Issue is KFin Technologies Limited.

 

Dr. Nambiar Raghavan Madhusoodan, Managing Director & Chief Executive Officer of SRIT India Limited expressed, “The IPO marks an important milestone in SRIT’s journey of more than two and a half decades. We have built our capabilities around designing, implementing and operating mission-critical digital platforms across e-governance, telecommunications and broadband, and healthcare. The proposed deployment of the Net Proceeds towards product modernization, working capital and strategic growth initiatives is intended to support the next phase of our business as we continue strengthening our technology capabilities and expanding our solution portfolio.”

Mr. Ratiraj Tibrewal, Director of Choice Capital Advisors Private Limited said, “SRIT India Limited has developed a track record of executing large-scale digital transformation projects for Government entities and Enterprises. As of June 30, 2026, the Company had an outstanding Order Book of ₹12,047.17 million. In Fiscal 2026, revenue from operations stood at ₹4,499.99 million, with Operating EBITDA of ₹647.74 million and PAT of ₹432.89 million. The fresh issue is proposed to support product modernization, working capital requirements and strategic growth initiatives.”

About SRIT India Limited:

SRIT India Limited is a Bengaluru-headquartered IT/ITeS solutions company offering digital solutions and automation of systems through custom application development and integration services. The Company designs, implements and operates digital platforms for Government entities and Enterprises in India and select overseas markets. It is strengthening its AI capabilities through AI-enabled solutions across its core verticals and has implemented large-scale, mission-critical projects.

Operations are organised across three verticals electronic governance, telecommunications and broadband, and healthcare delivered through a full-service stack spanning architecture and design, build and integration, data migration, deployment and continuous operations and maintenance. Delivery processes are appraised at CMMI V3.0 (DEV) Maturity Level 5 (Optimizing) and Systems Security Engineering Capability Maturity Model, and carry nine ISO certifications spanning information security, IT service management, quality, environmental and occupational health and safety. 

During FY26, The Company achieved a Revenue of ₹ 4,499.99 million, EBITDA Margin of 14.39% & PAT Margin of 9.62%. 

Disclaimer: 

Certain statements in this document that are not historical facts are forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties like government actions, local, political or economic developments, technological risks, and many other factors that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

Liqvd Digital India Limited’s IPO Sees Strong Demand, Issue Fully Subscribed on First Day

 

· Non-institutional investors portion subscribed 3.77 times on Day 1

 

· Issue closes on Friday, September 25, 2026, for bidding

 

 

Mumbai, 23 September 2026: The Initial Public Offering of Liqvd Digital India Limited was subscribed 1.03 times on the first day of bidding, demonstrating strong demand from qualified institutional buyers (QIB) and non-institutional investors for this IPO.

 

The issue received bids of 78,34,000 equity shares against the offered 75,94,000 equity shares, according to data available on the stock exchanges.

 

Non-Institutional Investors (NII) and Qualified Institutional Buyers (QIB) portion were subscribed 3.77 times and 1.00 time respectively. Individual investors was subscribed 0.04 time.

 

The issue kicked off for subscription on Wednesday, September 23, 2026, and will close for subscription on Friday, September 25, 2026.

 

IPO Details

The offer, with a face value of Rs 5 per equity share, comprises a fresh of up to Rs 34.13 crore and an offer-for-sale up to 9,02,000 equity shares by promoters – Arnab Mitra.

 

The Initial Public Offering (“IPO” or “Issue”) of the company will open on Wednesday, September 23, 2026, and close on Friday, September 25, 2026.

 

Investors can bid for a minimum of 4,000 Equity Shares and in multiples of 2,000 Equity Shares thereafter.

 

The issue is being made through the book-building process, in line with SEBI ICDR Regulations, with not more than 50% reserved for Qualified Institutional Buyers (QIBs), not less than 15% for Non-Institutional Investors (NIIs), and not less than 35% for Retail Individual Investors (RIIs).

 

Company Information

Liqvd Digital India Limited Incorporated in 2013, the company is positioned as a creative-first agency offering end-to-end marketing solutions. Its services encompass content creation and production, media buying, content marketing, and performance reporting. Following the acquisition of AdLift, the agency has expanded its capabilities to include performance monitoring, SEO, and AI-driven content creation, positioning itself as a one-stop solution for clients seeking integrated marketing services (Source: Ken Research Report, page 62).

 

The company develops and manages a range of digital marketing content, through services like social media management, media planning and buying across platforms, online reputation management, creative and content production, influencer marketing operated through a in house creator

network, and web and application development.

 

The primary objective of the company is to provide effective media solutions and leverage on technology to help brands, companies, and businesses identify, target, acquire, and retain the right audience for their products and services. It serves a broad client base, working with large enterprises, mid-sized brands, and direct-to-consumer startups.

 

The company and AdLift Marketing are present in India with offices in two cities - Mumbai and Gurgaon, and a compact in-house studio in Mumbai with a green screen set up, which is used for internal content (founder videos, interviews), and support basic production activities like green screen, editing and voiceover coordination.