Thursday, October 14, 2021


 The blended scotch whisky brand has been a recipient of 53 awards since 2016

 Led by one of the world's youngest Master Blender, Julieann Fernandes 

11th OCTOBER 2021, NATIONAL: Distell Group and Aspri Spirits Pvt Ltd have been working together since 2008 and have successfully introduced various brands like Amarula Fruit Cream Liqueur, Nederburg and Two Oceans range of wines in India. 
Distell International and Aspri Spirits Pvt Ltd join hands to introduce Scottish Leader in India. Following the brand’s success, the companies have decided to strengthen their partnership and further tap into India’s fast growing scotch whisky segment.
India remains an oasis for expansion amongst slowing global outlook where it is projected to be the fastest growing major economy. Income levels are expected to triple by 2025 with an urban market accounting for 2/3rd of consumption growth over the coming decades. Adding to this, the scotch segment has shown robust growth, making a great potential for the “Scottish Leader” brand in Indian market. 
Guirec Danno, Managing Director, Distell Asia Pacific Distell Group said, “India is a large and fast-growing Scotch whisky market. Following the positive response from consumers since we launched Scottish Leader in India in 2017, we have decided to take our partnership with our long-term friends at ASPRI to the next level now. The whole team at Scottish Leader is thrilled to be able to bring, with ASPRI, our elegantly crafted spirit to Indian consumers. We are very confident they will love and enjoy our whisky as much as we do”.  
Julieann Fernandes, Master Blender, Distell Group said, “Designed for a new generation of whisky drinkers, the award winning Scottish Leader Original is the perfect remix of sweet & smooth. Unconstrained by tradition, this expression is made, not just by a single master blender, but by a 15-strong blending team. Because, at Scottish Leader, we believe in having an open mind, collaborating and looking at whisky with a fresh perspective. Scottish Leader Original is fresh and vibrant with honey sweetness, making it the perfect choice to elevate any occasion.”
On the launch of Scottish Leader in India, Arun Kumar, Co-Founder Aspri Spirits Pvt. Ltd, said "We have a long standing partnership with Distell International and we will further strengthen our business relationship with the introduction of Scottish Leader in its new avatar. The Scotch segment has shown robust growth during the last decade and we do see great potential for the "Scottish Leader" brand in Indian market. We are positive that Indian customers will appreciate it for its superior quality and brilliant packaging. 

Scottish Leader is an unapologetically modern brand with a clear vision to future growth. Scottish Leader has benefited from decades of forward-thinking Whisky blending teams who endeavor to produce liquids which appeal to the tastes of the day. With a combined blending experience of more than 400 years, they are dedicated to creating unique, quality whiskies with a singularly rich and smooth flavour. At Scottish Leader we believe in having an open mind, in collaborating with like-minded people, and ultimately looking at whisky and life from a new perspective.

Thursday, September 30, 2021

IndianOil Corporation Collaborates with Automation Anywhere to Accelerate Automation



IOCL to speed innovation by automating multiple business processes over the next year



India, Bangalore – Sept 22, 2021 - Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced a collaboration with IndianOil Corporation Limited (IOCL), the first oil marketing company in India to speed and scale automation to drive increased innovation across its 30,000 employee organization.


During the first phase of a five-year plan, IOCL has automated select key processes across departments including Finance, HR, Inventory, etc. using Automation 360, the world's first AI-powered RPA platform.


IOCL’s overall vision is to improve operating agility, connect disparate systems, and at the same time, empower employees to work more efficiently by allowing them to create solutions which help them move away from tactical and mundane repetitive tasks and ultimately focus on delivering more compelling products to market. To accomplish this, IndianOil leveraged the collective intellect of the organization and organized an enterprise-wide RPA botathon event where hundreds of employees and citizen developers were tasked to create automation assistants that could unlock innovation.


"We have crowdsourced 50+ ideas through an enterprise-wide 'RPA Botathon' event that saw enthusiastic participation from hundreds of IndianOil employees across businesses and functions. Participants trained to build bots on Automation Anywhere's cutting-edge platform developed multiple bots by the end of this exercise. As a result, we now have a trained pool of resources capable of converting an idea into a bot", said Alok Khanna, Executive Director (SIS & IS), who is  leading the digital transformation team of IndianOil.

“Energy companies grapple with legacy systems, multiple data sources and manual, repetitive  processes that get in the way of driving  speed and impact,” said Milan Sheth, executive vice president, IMEA at Automation Anywhere. "With our trusted automation platform, we look forward to collaborating with IOCL to unleash automation capabilities across their entire organization and streamline repeatable tasks.

"This is just the beginning. We will continue to strive for innovation and digitalization and strengthen our leadership across the industry", said Mr. S. M. Vaidya, Chairman-IndianOil, who has personally been shaping IndianOil's Digital ambition. According to Mr. Vaidya, "If we do not go digital, we would not stay relevant in the business".

Macho Sporto is back with a Toing!

Crafted a new campaign that playfully legitimises the female gaze

  What exactly is popular south actress Rashmika Mandanna doing in a campaign for a leading men’s underwear brand endorsed by Vicky Kaushal? 

Monday, 27th September 2021, Mumbai – Macho turned gender stereotypes on its head, way back in 2007 when they launched the daring “yeh toh bada toing hai” TVC forl Macho underwear by focusing on female desire. With the jingle achieving cult status, the brand is back over a decade later with the launch of Macho Sporto; with a commitment to legitimise the female gaze. The TVC series features leading south actress Rashmika Mandanna and A-List Bollywood star Vicky Kaushal. The casting of a leading actress like Rashmika in an ad for a menswear product is another departure from the norm.          

Conceptualised by creative agency Leo Burnett and promoted by media agency Madison Media Omega; the Macho Sporto campaign films consist of 3 films, which work as a series, taking up a very bold and progressive topic like the female gaze.

Navinn Seksaria, MD of JG Hosiery, parent company of Macho Sporto says, “We are reviving our iconic campaign, ‘Yeh Toh Bada Toing Hai’, with a modern and trendier avatar of our brand, Macho Sporto. Although we are advertising men’s underwear, the campaign is centred around a young and confident woman who is empowered enough to gaze at a man she feels attracted to. Breaking patriarchal stereotypes, the campaign intends to highlight how today’s women don’t hesitate in making the first move. What better than a male underwear brand to convey this message and begin a fresh conversation.”

Friday, September 24, 2021

SUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu


The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of empowering self-made women to be confident in their own skin without the need for external validation with SUGAR’s long-lasting makeup for the bold and free

Mumbai, 22nd September 2021: SUGAR Cosmetics - one of the fastest-growing premium beauty brands of the country launched their latest campaign coined as #BoldAndFree ( featuring actress, Taapsee Pannu on Wednesday, 22nd September.

SUGAR Cosmetics’ #SUGARxTaapsee #BoldAndFree Campaign ( is a celebration of the brand’s philosophy of empowering women to look beyond societal approvals and be comfortable, confident & bold in their own skin. The narrative of the TV Commercial plays on how we always subconsciously keep seeing ourselves in the mirror and are conscious of how we look. This need for approval – be it that of society or even the mirror we look into – always makes us second-guess how beautiful we “feel” – and this needs to change. With this campaign, SUGAR urges its patrons and viewers to break free from that urge of getting approvals to feel and look good because one does not need the validation of a mirror of society to feel beautiful and complete.

Speaking on this campaign collaboration, Taapsee Pannu said, “I love how SUGAR is a bold, aspirational yet an accessible brand that caters to vivacious, independent women, creating a varied range of face, eyes, lips and skin products to suit all skin colours and types. Working in Bollywood, it is very important to be versatile, to be able to take on any character with ease and SUGAR Cosmetics is that versatile hero in the beauty industry! Just as I take on various characters in my movies,

“It gives me immense pleasure to welcome Taapsee to the family! Today, SUGAR is the makeup choice for all bold, independent women who refuse to be stereotyped into roles. At SUGAR, we believe in chasing dreams and being unstoppable. We love making beauty fun and constantly aim at creating clutter-breaking personas. When we look at Taapsee, we see someone who is self-made - with the same bold, cheerful and fearless attitude that SUGAR resonates with. We’re super excited to have her on board for our #BoldAndFree Campaign, and can’t wait to create magic, one look at a time!” added Vineeta Singh, CEO & Co-founder, SUGAR Cosmetics

Tuesday, September 14, 2021

Rizzle Rockstar kicks off a nation-wide musical storm

The #RizzleRockstar contest began on 6th September and will conclude on 22nd October 2021


14 September 2021: Rizzle, India’s leading innovative short videos platform, has commenced #RizzleRockstar, a musical contest for budding artists across the nation. This contest’s foundation lies in showcasing and finessing one’s creativity, quality, popularity, and originality with a chance to win up to INR 3 lakhs. A visual and auditory delight, the competition aims to enable musicians and enthusiasts to flaunt their musical talent and skills by providing a common platform for them. 


The contest kicked off with its groovy and catchy jingle accompanied by eye-catching visuals, receiving immense love from all over.  Rizzle Rockstar will provide a virtual stage for aspiring artists to get noticed and collaborate in the future through the app’s unique interactive model. The Rockstar Hunt will have two rounds, including the audition and the finale.

Rizzle Rockstar’s winning criteria include Best Lyricist, Best Artist, Best Song, Most Popular Song, and Best Instrumentalist. Talented Indian musicians such as Jango, Souvik Das, Paranox music, and Sahil Tiwari are a few among the aspiring artists participating in the contest.


Commenting on the launch of Rizzle Rockstar, Sapna Patel, the Director of Marketing at Rizzle, shared, “We at Rizzle constantly put an effort towards giving our users a platform and feature-rich resources to create top-notch content on our app. Rizzle Rockstar is one such contest that we introduced with the concept of empowering our music artists who can leverage our virtual stage and promote their original content for the world to witness.”


Sana Afreen, CCO & Program Manager at Rizzle, adds, “At Rizzle, we focus on creating a supportive user-friendly environment that promotes interaction, collaboration, and original content. We are extremely pleased with the overwhelmingly positive response and applicants that the competition has garnered ever since its launch. We are proud to host this on our platform and welcome talented musicians all over to participate in the event of the year.”


The contest kicked off on 6th September 2021 and will conclude on 22nd October 2021. Participants can send in their original music for the auditions on the Rizzle app. 

TiE Mumbai & IIMA Healthcare ASIG presents IIMPACT HEALTH 2021


Global Shifts, Disruptions & The Age of UNICORNS -Scaling Healthcare Innovation in India

Kiran Mazumdar Shaw, Executive Chairperson, Biocon & Axel Baur, Senior Partner,
Mckinsey as keynote speakers at the conclave

Mumbai, September 14, 2021: TiE Mumbai, in partnership with IIM Ahmedabad’s Alumni led Healthcare Special Interest Group, is organizing a two-day conclave, IIMPACT HEALTH 2021- Global shifts, disruptions and the age of UNICORNS scaling Healthcare Innovation in India on September 16-17, 2021

This marquee HealthTech conclave, IIMPACT Health 2021 will bring together thought leaders, VCs, successful Indian and global healthcare & healthtech entrepreneurs, to decode what it takes to build a large, successful, healthcare company in India. Key speakers at this event are Kiran Mazumdar Shaw, Executive Chairperson, Biocon Biologics & Executive Chairperson, Biocon Ltd who will be engaging in a Fireside chat and Axel Baur, Senior Partner & Pharma and Healthcare Practice Leader, Asia, Mckinsey & Company who will be delivering the Opening Keynote. Other marquee speakers at the event are Umang Vohra- MD & Global CEO, Cipla, Sridhar S - MD, Pfizer Ltd, Shravan Subramanyam - President & CEO, GE & MD Wipro GE Healthcare, Pallavi Jain- MD, Krsnaa Diagnostics, Dr. Dhaval Shah- Co-founder, PharmEasy, Rizwan Koita- CEO, CitiusTech and Kanav Hasija- Co-founder, Chief Customer Officer, InnovAccer among others.

“Globally, Healthcare and HealthTech have been amongst the top 5 sectors to scale successfully to unicorn status. Lately many healthcare unicorns are born out of India, which is very encouraging for the Startup sector. This conclave will be both interesting and educative with regards to how the Healthcare Industry can catapult forward.” said Amit Mookim, President, TiE Mumbai.

“India's healthcare sector is poised for accelerated growth. To understand the opportunities in Healthcare, IMPACT 2021 is getting the best of the minds together on a single platform making it an event you cannot miss.said Sudarshan Jain, Secretary General, Indian Pharmaceutical Alliance and anchor IIMA Healthcare ASIG.  

Healthcare companies globally have cumulatively raised over USD 10 Bn over the last decade. They represent a vast variety of companies – from regenerative medicine, drug development, online physician service, appointment booking, health insurance, wellness apps, amongst others. Healthcare superstars have emerged from pretty much across the globe such as the US, China, UK, Germany, Israel, France and South Korea.

Simultaneously, the start-up landscape in India has matured significantly as well. Several Indian start-ups across sectors have managed to scale successfully, with 11 start-ups joining the vaulted Unicorn club in 2020 alone. Indian healthcare start-ups have started to see success. 2021 has been a great year for Indian Healthtech, with Pharmeasy -becoming India's first Healthtech unicorn, and Krsnaa Diagnostics - a teleradiology player, getting a successful IPO.

IIMPACT Health 2021 takes a holistic 360 degree view of the Healthcare sector and the start-up ecosystem in India. By marrying perspectives from successful Indian entrepreneurs, Silicon Valley UNICORNS,  Investors from India, Europe and US & Healthcare thought leaders, It is an event, anybody interested in the Healthcare start-up ecosystem cannot afford to miss. 

About IIM Ahmedabad Healthcare Alumni Special Interest Group (IIMA Healthcare ASIG)

IIM Ahmedabad is one of India's premier educational institutions. Established in 1961, IIMA has produced global leaders in academia, industry, government and the arts. 

The Alumni Special Interest Groups at IIMA are platforms that bring together alumni, faculty and students and leverage the collective intellectual resources engaged in specific areas such as healthcare, education, technology, analytics, public policy, entrepreneurial ecosystem etc to bear on the most challenging issues of our times. Faculty and alumni are already making stellar contributions but the ASIG platform allows them to collaborate with each other much more intimately and to engage with industry and practitioners in a more multifaceted manner.

The Healthcare ASIG consists of some industry stalwarts who are shaping healthcare in India today. 

About TiE Mumbai

The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. Since 1992. TiE has been supporting entrepreneurs by offering education, mentorship, networking and funding opportunities. The mission of TiE is to foster entrepreneurship globally through the 5 pillars of TiE : mentoring, networking and education, funding and incubation. Dedicated to the virtuous cycle of wealth creation and giving back to the community. TiE’s focus area is to enable the next generation of entrepreneurs. There are currently 11,000 members, including over 2,500 charter members in 60 chapters across 17 countries. TiE’s mission is to foster entrepreneurship globally through mentoring, networking, and education. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE’s focus is on generating and nurturing our next generation of entrepreneurs.

Monday, August 30, 2021

Manushi Chhillar recommends Pantene 2in1 - shampoo and conditioner - in one bottle

Mumbai-:30th August 2021 - Former Miss World and Bollywood actress, Manushi Chhillar has joined youth-favourite, iconic hair care brand, Pantene as the new brand ambassador. A woman with many achievements to her name, Manushi will soon be seen debuting in the big ticket historical - Prithviraj. Featuring in a TVC about Pantene 2in1, a unique product which offers the dual benefits of a shampoo and nourishing conditioner in one bottle; Manushi shared her experience with dry hair causing hairfall and the amazing feeling of now having hairfall-free open hair.
Hairfall is a common problem for young Indian women and when hair becomes dry, it leads to further damage and hair breakage. Factors like dust, dirt and pollution; lifestyle habits like unhealthy eating, excess blow drying, styling; lead to more dryness, thus increasing hairfall.
The solution? Ensuring a right hair care regimen of shampoo followed up by conditioner and taking care of hair health with nutritious food, adequate water intake and daily exercise. But, in today’s hectic life, who has the time for a multi-step, complicated regimen. Enter Pantene 2in1, which offers shampoo and conditioner in one single bottle. Enriched with Pro-Vitamin B5 and a luscious conditioning formula, Pantene 2in1 reduces dryness and strengthens hair to decrease hairfall.
Manushi admits that she too has struggled with hairfall, which began with dryness that came along with styling during the Miss India pageant and worsened in subsequent years. “The years during and after the Miss World pageant were hectic. It was a time when I had to travel a lot; I was constantly exposed to heat and pollution that made my hair even more dry. That’s when I understood the importance of discipline in everything - from preparing for a performance to my hair care regimen. My hairfall has continued in cycles since then. Hair needs both internal and external care. I always ensured a nutrition-rich diet, but when it came to a product for hairfall-free hair; I was recently introduced to Pantene 2in1. Now this is my one-step regimen for nourished, hairfall-free hair.”
Consumer studies reveal young women associate hairfall with confidence. Deeksha Kakkar, Country Leader, P&G Haircare said, "We are glad to have Manushi Chhillar as the new face of the brand. She is an inspiration for young women everywhere. With Pantene’s proven solutions, our ambition is to help women like her, leave their hair open more freely, without worrying about hairfall. A first-mover in its category for India, our Pantene 2in1 is enriched with Pro-Vitamin B5 and a luscious conditioning formula in one single product. This enables the consumer to access a superior hairfall and dryness solution, while minimizing the hassles of multi-step regimens.”
Acting as a one-step nourishing hair regimen for anyone struggling with dryness and hairfall, the product is easily available online and at local stores near you.