7UP® NIMBOOZ® IS HERE TO REFRESH YOU THIS HOT SUMMER

Rolls out a new campaign ‘Chatak Nimbooz®, Gatak Nimbooz®’ and gets Mithila Palkar on board

(Click here to view the TVC- https://www.instagram.com/reel/CqR08MAoCCK/?igshid=MDJmNzVkMjY=)

New Delhi, March 27, 2023: Riding on a refreshing wave of freshness this summer, PepsiCo India is all set to quench the thirst with Nimbooz®, the popular refreshing drink from 7UP®. The brand today unveiled a new campaign ‘Chatak Nimbooz, Gatak Nimbooz’ featuring actress Mithila Palkar.

The film celebrates the refreshing and authentic taste of the unique lemon-based beverage. The TVC opens to show the protagonist in a market on a hot sultry day looking to refresh herself with a chilled bottle of 7UP Nimbooz®. One swig from the bottle and off she goes on a cool and fun ride on a wave of fresh lemons leaving everyone around her amazed. As she finally finds her feet on the ground, she can't wait to go on another refreshing ride as she takes another sip of 7UP® Nimbooz®. The film truly symbolizes the familiar taste of 7UP Nimbooz® as well as the endless refreshment that we need to beat the heat this summer.  

Speaking about the new summer campaign, Anuj Goyal, Associate Director, Juices, PepsiCo India, “7UP Nimbooz has been inspired from Indian’s everlasting love for nimbu pani and is a perfect refresher for the long and hot summers ahead of us. Our new campaign beautifully captures the thought of ‘freshness in a bottle’ and transports you to a cool and rejuvenating place. We are confident that it will appeal to the masses and reinforce the brand’s superior taste offering.” 

Commenting on the campaign, Actress Mithila Palkar said, "I am thrilled to be a part of the new campaign for 7UP Nimbooz! As someone who loves to stay hydrated, this drink has been my go-to refresher to beat the summer heat. It's refreshing and tangy taste has always appealed to my palate, just like it has with the rest of India. I loved shooting with the team, and it is evident in the way the campaign has turned out. I’m excited to see the positive response from my fans and viewers as they transform a hot day to a refreshing one with just a sip of 7UP Nimbooz!”

The new campaign will be amplified with a 360-degree surround across television, digital, outdoor, and social media. Nimbooz® is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms with its sparkling lemon and lime flavor.

*The campaign has been conceptualized by Leo Burnett. 

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital tat the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.  

Metropolis’ MedEngage Scholarship Program recognizes 250 medical students with Scholarship grants.

~Total Scholarships worth up to 1.7 crore were given to students across the country~

~Nearly 50% of Scholarship beneficiaries were female doctors~

~2670 plus registrations received from 516 cities across 29 states in India~

India, Mumbai, 26th March 2022: Metropolis Foundation, the CSR arm of Metropolis Healthcare, organized the 5th edition of the MedEngage Scholarship Summit 2023 today. The MedEngage Scholarship Programme, a flagship CSR initiative of Metropolis, awarded scholarship grants totaling INR 1.7 crore to 250 medical students (final year MBBS and MD/DNB). This is in recognition of their achievements towards academic scores, extra-curricular activities, and research papers/thesis presentations.

Envisioned by Metropolis Chairman Dr. Sushil Shah, MedEngage is a holistic medical outreach programme that aims to nourish and nurture the young medical talent that essentially forms the future of healthcare acumen in India. The programme supports the deserving and meritorious students to contribute to healthcare research in the country by rewarding them with financial grants and by providing them with practical knowledge through Metropolis’ world-class laboratories and panel of experts on board.

This year’s edition of the MedEngage Scholarship programme received over 2670 applications from 516 cities across 29 states in India. The programme covered more than 500 medical colleges, including government and private ones in the country. The participants had to go through a stringent selection process based on their academic performance and several other evaluation parameters. Ernst & Young LLP was appointed as the process advisor for this scholarship programme. 

Commenting on the MedEngage Scholarship Programme, Dr. Duru Shah, Chairperson, Metropolis Foundation said: “We are extremely happy to receive the overwhelmingly positive responses from the young medical doctors for this scholarship programme year after year. We firmly believe that education is essential to the holistic development of the nation’s youth. Through the MedEngage program, Metropolis Foundation hopes to improve the academic landscape in the country and “Empower and Encourage” our students - Our Future Healthcare warriors to contribute to the healthcare ecosystem.”

Dr. Kirti Chadha, Chief Scientific Officer and Group Head – CSR, Metropolis Healthcare commented: “MedEngage, a medical college outreach program conceptualized by our honorable Chairman and executed by the CSR arm of Metropolis embodies the true values of Metropolis Foundation – to nurture, educate, empower, and encourage young medical students in their undergraduate and post graduate critical formative years. We conducted numerous surveys and interviews of potential beneficiaries before launching this program and weaved in all areas where tomorrow’s doctors need hand holding, guidance, orientation, financial and academic research support. We opened our doors and our resources to budding medical minds to enable them to succeed nationally and internationally. This timely support serves as a steppingstone for them in their difficult pursuit of excellence journey spanning science & innovation. Digitization of the module scope and beneficiary application has further helped us reach remote corners of the country impacting across tier city boundaries. As medical colleges and DNB hospitals in the country increase, we have also been increasing our budget and number of beneficiaries to ensure a sizeable percentage of eligible population gets impacted with program benefits.”

Under the gamut of MedEngage platform, students also avail for Observership Program, Academic Research Support, Laboratory Tour, and Internships etc. Recently, the MedEngage platform introduced a brand-new programme called ‘MedTalk’. A web series, MedTalk is an interactive session for senior and young doctors to co-create a futuristic healthcare vision. It gives a platform for aspiring doctors to learn directly from experts and expand their horizons. By enlisting a panel of medical and scientific experts, the long-term goal of MedEngage is to create a knowledge community and a strong platform to discuss and share industry’s best practices in India and beyond. 

The Summit celebrated scholarship recipients in six different categories, including Champion of Champions, Pedagogue, Scholar Collar, The Vibrant One, Wizkid, and Wordsmith. Medical Luminaries from different specialities graced the event as speakers and helped honour the GenNext, the nation’s up-and-coming medical talent. 

For more information on MedEngage, visit www.med-engage.com. 

***********************************************************************************************************

About Metropolis Foundation:

Metropolis Foundation (earlier known as Women Empowerment Foundation) is the Corporate Social Responsibility arm of Metropolis Healthcare, which is focused on positively impacting the lives of the people. In line with the UN Sustainable Development Goals, (i.e., SDG 3,4,5), Metropolis Foundation’s CSR initiatives are aimed towards imparting education, creating awareness on Gender, Equality, Health, and Women Empowerment. 

For the past 3 decades, Metropolis has been at the forefront in conducting impactful camps and driving numerous workshops for different sections of the society. The company has partnered with societies, corporate groups, educational institutions, government bodies, NGOs, wellness foundations and a host of other organizations to make a difference to the lives of people. Metropolis is currently driving three CSR programs i.e., MedEngage Scholarship Program, Too Shy to Ask (TSTA) and MedEngage DSEU. 

Fasten your seatbelts for a terrific ride as this week witnesses some of the best launches across streaming services

Everytime we log on to the various streaming services on our devices, the quintessential question that haunts us is “What Do I Watch?”. And we all know that as month end approaches, we all find it difficult to make a budget friendly weekend plan. But don’t worry, we have done the job for you! So sit back and grab some popcorn, because here is a perfect weekend plan for you. Binge with your friends, family and loved ones! Isn’t that the best thing ever!? Don’t worry amigos, we have cut short the next step as well for you, we have handpicked the best shows and movies for you to binge. Here you go:

Hunter - Tootega Nahi Todega on Amazon miniTV 

Amazon miniTV’s biggest launch of the year - Hunter: Tootega Nahi Todega will take you to the darkest realms of Aamchi Mumbai. You will witness Bollywood’s Anna aka Suneil Shetty in his raw and action packed chiselled Avatar solving gruesome mysteries as ACP Vikram. Packed with crazy action, powerful dialogues and nostalgic music revisited to sync up with the series’ gripping narrative, this high octane show becomes one of the best watches for the weekend.

Watch it here : https://www.amazon.in/minitv/tp/53e84807-e889-4634-a5fc-8c903fb3b587

Farzi on Amazon Prime Video 

One has to live under a rock if they haven’t heard about Farzi yet! This suspense-drama series featuring the best of both worlds vis a vis Shahid Kapoor(Sunny) and Vijay Sethupathi(Michael) is hands down one of the best series that has launched this year! By now almost the entire world has watched Farzi, but if you have missed it for any reason, watch it now! If you have watched it already, there is always time to watch it again! 

Watch it here: https://www.primevideo.com/detail/Farzi/0HDHQAUF5LPWOJRCO025LFJSJI

Chor Nikal Ke Bhaga on Netflix

This highly engaging thriller is the story of Neha Grover (Yami Gautam) a flight attendant and her businessman boyfriend Ankit Sethi (Sunny Kaushal), who are on a mission to steal the diamonds to clear their debt. The drama unfolds when their flight 40,000 feet in the air gets hijacked by a terrorist. 

Watch it here : https://www.netflix.com/in/title/81305487

Rocket Boys 2 on SonyLIV 

This biographical drama series depicts how India became a nuclear power in the face of an increasing global threat of conflict and the lives of Dr. Homi J. Bhabha (Jim Sarbh) and Dr. Vikram Sarabhai (Ishwak Singh). The way scientists have executed and come up with theories, makes it feel like its happening next door. Must watch show!

Watch it here : https://www.sonyliv.com/shows/rocket-boys-1700000852/lift-off-1000213610?watch=true

So what are you waiting for! Go get your partner in crime and start binge-watching these shows now!

TTK Prestige - The Svachh Neo Gas Stove, A Gas Stove with Liftable burners for easy cleaning

Cleaning made easy with liftable burners for home cooks

For an elegant and aesthetic kitchen

TTK Prestige, country's leading kitchen appliance brand, launched its Svachh Neo Gas Stove as a testament to its commitment to innovation. For easy and safe cleaning, the new Svachh Neo features liftable burners, which makes cleaning up a breeze.

The invention was conceived in response to extensive research across the country that revealed homemakers were becoming increasingly frustrated with the difficulty of cleaning gas stoves after use. With liftable burners, TTK Prestige's Svachh Neo gas stove addressed this consumer’s pain point. Thus, ensuring a safe and easy cleaning process. 

The Svachh Neo gas stove, which was designed specifically for Indian kitchens, is ideal for the busy homemaker who values convenience, visual appeal, ease of use, and enhanced functionality. Its attractive finish enhances the elegance of the kitchen with superior toughened glass. The Svachh Neo gas stove comes in four different models, offering home cooks a variety of options. There are two and three-burner gas stoves available, as well as two four-burner models. The jumbo burner, available in three and four-burner models, is ideal for faster cooking. 

TTK Prestige has emerged as the go-to innovative kitchen appliance brand for home cooks across the country over the last 66 years. It is estimated that a TTK Prestige product can be found in nearly every Indian kitchen. The brand is built on the pillars of trust, safety, and innovation, which serve as the foundation for all TTK Prestige products. The brand has always addressed the concerns of home cooks across the country. The Svachh Neo gas stove does the same effortlessly. 

Svachh Neo gas stove comes with ISI certification. The 2-burner model costs INR 8245, while the 3-burner model costs INR 10945. The four burner models are priced at INR 13395 and INR 13895, respectively with an introductory offer of 25%. The collection is available at Prestige Xclusive locations, select dealer outlets, the exclusive e-store https://shop.ttkprestige.com/, and other leading ecommerce websites.

*From her momentous play to her community for women, actor Juhi Babbar Soni is empowering women one step at a time*

Join Juhi’s community She से…Shakti on coto here

With years of experience in acting, direction and theatre, Juhi Babbar Soni’s She से…Shakti on coto, a social community app for women motivates women to realise their full potential and inner strength 

Actor, filmmaker, mother and thespian Juhi Babbar Soni dons multiple hats. A go-getter, Juhi takes on each and every role with full gusto. Over a period of time, Juhi realized that many women in our society don't live their life to the fullest and are unaware of their potential and powers. With She से…Shakti, her community on coto, a social community app for women, Juhi aims to invite women to join her community and wishes to provide them with a platform to connect and inspire each other.

This, however, is not the first time that Juhi has taken a step toward women's empowerment. Through her play, With Love, Aap Ki Saiyaara, Juhi has been narrating the story of a modern Indian woman who is a survivor, a fighter, and an achiever. Juhi recently performed the play for the 50th time. Now, through her coto community, Juhi aspires to extend her support to women who can learn from each other, share their knowledge and insights, and build a supportive network that fosters growth and success.

The purpose of She से…Shakti is to provide a platform for women to come together to share their stories, experiences, and struggles, and at the same time, discover their inner strengths. The community is founded on the belief that all women have the power to be go-getters and achieve their goals. It is a safe space for women and promotes the mantra of #WomenForWomen. With this coto community, boss ladies can engage in meaningful conversations with each other and discuss issues without the fear of judgment.

"Every woman is unique and has her own set of talents and strengths. My community on coto is for all the women who are willing to identify their strengths and potential. It is for all thes ladies to embrace their individuality, and use their strength to fuel their growth,” said Juhi Babbar Soni. “With She से…Shakti, my aim is to create a breeding ground for women to build self-confidence and find their voices by learning from each other. I feel growth is an ongoing process. While I will also share my stories and experiences to help each other, I am also looking forward to gaining some knowledge and insights from my tribe.”

Here is some of the content Juhi shared in her coto community, She से…Shakti

https://www.instagram.com/reel/CpiZVbboaY2/?igshid=YmMyMTA2M2Y=

Join Juhi’s community She से…Shakti on coto!

Here’s where you can download coto:

For Android - https://play.google.com/store/apps/details?id=world.eve.coto

For iOS - https://apps.apple.com/in/app/coto/id1639803523

Stars all set to shine down at the Planet Marathi presents Filmfare Awards Marathi 2022

~The star-studded evening is set to be held on 30th March 2023 at Mahakavi Kalidas Natyamandir, Mumbai~

23rd March, 2023: The Filmfare Awards Marathi are back once again to celebrate the cinematic and artistic brilliance of Marathi cinema. The 7th edition of these glorious awards will be hosted in association with Planet Marathi as the title partner. The much-awaited Filmfare Awards Marathi 2022 will recognize some of the most memorable performances released between January 1, 2022 to December 31, 2022. This year’s grand celebration will witness entertaining acts, magical moments, and picture-perfect wins. The prestigious awards night will honour the deserving winners with the coveted Black Lady on March 30th, 2023 at Mahakavi Kalidas Natyamandir Hall, Mulund, Mumbai. 

To kick off the highly anticipated ceremony, a press conference was held on March 23rd, 2023. The talented entertainer and gorgeous actress Sonalee Kulkarni along with Editor of Filmfare, Jitesh Pillaai, and Head and Founder, Planet Marathi OTT, Akshay Bardapurkar lit the lamp augmenting the start of this new edition, addressed the media fraternity, and shared a sneak peek into the upcoming awards ceremony. 

Planet Marathi presents Filmfare Awards Marathi 2022 will be a rib-tickling affair as Amey Wagh and Siddharth Jadhav will take the host's mantle, and their spot-on comic timing will leave everyone in splits of laughter. The elegant beauties, Vaidhevi Purshuram, Pooja Sawant, and Amruta Khanvilkar, will reel in the audiences with their high-octane performances, leaving everyone spellbound. The celebration will also witness a power-packed performance by the talented actor, Shreyas Talpade. Additionally, the night will feature two exciting acts, one by the beautiful actress Sonalee Kulkarni, and another one by Ankush Choudhary and Sana Shinde.

Planet Marathi presents Filmfare Awards Marathi 2022 promises a delightful evening full of entertainment and laughter. The hosts for the evening, Amey Wagh and Siddharth Jadhav, are sure to tickle everyone's funny bones with their impeccable comic timing. The gorgeous actresses, Vaidhevi Purshuram, Pooja Sawant, and Amruta Khanvilkar, will captivate the audience with their high-energy performances, leaving them mesmerized. The event will also witness a power-packed act by the immensely talented actor, Shreyas Talpade. Adding to the excitement, there will be two scintillating performances, one by the evergreen actress Sonalee Kulkarni, and the other by Ankush Choudhary and Sana Shinde.

Talking about the upcoming edition of the awards, Mr. Deepak Lamba, CEO, Worldwide Media said, Marathi Cinema over the decades with its compelling narratives and enriching performances has emerged as a treasure trove of cinematic excellence. Filmfare not only celebrates but honours the talented visionaries behind these masterpieces, who bring life to the stories leaving an indelible mark on the audiences with their exceptional talent. We are delighted to take ahead our long-standing association with Planet Marathi OTT that will see the Marathi film fraternity and their fans experience a truly unforgettable night.

Mr. Jitesh Pillaai, the Editor of Filmfare, expressed his excitement about the upcoming awards ceremony by stating, "The Black Lady has been an emblem of excellence in Indian cinema for decades, and we are thrilled to bring back the 7th edition of the awards after the tremendous success of the previous six editions. Marathi cinema, with its rich heritage, nuanced performances, and timeless stories, has captured the hearts of cinephiles for generations, owing to its illustrious legacy. We are eager to curate a captivating show that will be remembered for its tribute to cinematic brilliance."

Speaking about the collaboration with Filmfare, Mr. Akshay Bardapurkar, Founder and Head, Planet Marathi OTT said, "Filmfare Awards is one of the most reputed recognition for cinematic work in our country with millions of ardent fans. These awards felicitate outstanding performers and are also a source of inspiration for aspiring talents to push boundaries and take home the coveted Black Lady. Planet Marathi OTT has always been the pioneer in promoting and encouraging the Marathi industry through our wide offerings and we are elated to collaborate with Filmfare yet again which celebrates the industry through this recognition. We are extremely happy and proud to have partnered with them for the 7th Edition of Filmfare Awards Marathi 2022. We look forward to our association making it a grand success once again. Planet Marathi aims to tale Marathi Cinema across the globe and what better than Filmfare can play a catalyst for us.”

Talented Actor Sonalee Kulkarni, said, I am thrilled to have the honour and opportunity once again to be part of such a popular and grand ceremony where we celebrate the artistic brilliance of talents across Marathi Cinema. Filmfare has been the cornerstone of Indian cinema and has been a source of motivation for artistes to put their best foot forward to achieve their dreams of holding the coveted Black Lady.” 

About Filmfare

For more than 60 years, Filmfare has been the ultimate destination for die-hard Bollywood fans. The brand has extended its rich legacy into multiple formats, avenues, and experiences, keeping film-buffs up-to-date with exclusive interviews, classy photo shoots, insider stories, sneak peeks, fashion coverage, movie reviews, and special features. Filmfare captures Bollywood's biggest stars at their colorful, candid, beautiful, quirky, and even spoiled best. Its flagship property, the Filmfare Awards, is a benchmark of merit in the Indian cinema industry, recognizing the best talent since its inception in 1953. Additionally, Filmfare has successfully extended its prestigious ceremony to regional editions for Marathi, Punjabi, Bengali, Tamil, Telugu, Kannada and Malayalam cinema. In 2020, Filmfare ventured into the Indian OTT entertainment space, making the iconic "Black Lady" the most sought-after symbol of recognition across the entertainment industry in India.

Nickelodeon celebrates individuality with a special panel discussion on ‘I AM #OneOfAKind: Nurturing Self-Love In Children’

~In association with Orchids The International Schools, the Panel discussion attracted a diverse audience of over 200 participants~

~Renowned personalities Dr. Swati Popat Vats, Neha Dhupia, Dr. Bharti Rakheja, and Dr. Archana Rushal Padhye discussed on the roles of family, schools, and communities in helping kids embrace their Individuality ~

Mumbai, 21st March 2023: Self-love is an invaluable skill for kids to learn. In light of this, Nickelodeon – India’s leading kids entertainment franchise, in association with Orchids The International School, hosted an engaging forum with industry honchos on how understanding the importance of being #OneOfAKind from a young age is of primal importance. The discussion further emphasized that being comfortable in one's own skin can encourage young minds to celebrate their individuality, and challenge societal norms and conventions in the long run. 

The panel discussion titled ‘I am #OneOfAKind: Nurturing Self-Love in Children’ was graced by Neha Dhupia – actor and mother, Dr. Swati Popat Vats – President of Podar Education Network and Early Childhood Association of India, Dr. Bharti Rakheja – Self-love coach & Founder of ‘I am Enough’ society, and Archana Rushal Padhye – HOD, Special Needs and Counselling Department, Orchids The International School. The panel further discussed and defined the roles of family, schools, and communities in helping kids embrace their unique qualities.

Opening the discussion, Neha Dhupia said, “In today’s society, children are exposed to an increasing amount of pressure to conform to societal norms and expectations. From a young age, they are bombarded with messages about how they should look, act, and behave. As parents, we have the power to help our kids to overcome these societal pressures by leading by example. By embracing our own individuality and practicing self-love, we can show our children that it’s okay to be different and encourage them to do the same.”

Speaking on the role of schools and educators helping kids embrace their unique qualities, Dr. Swati Popat Vats, “I am thrilled to be part of the #OneOfAKind panel that recognizes the importance of celebrating individuality in children. Every child is unique and deserves to be celebrated for who they are. It is the role of schools and teachers to foster a culture of individuality and self-love, empowering children to embrace their strengths and differences, paving the way for a brighter, more inclusive future. By working together as educators, we can create a supportive environment where students feel valued, respected, and empowered to pursue their dreams. ”

Dr. Bharti Rakheja felt that every child deserves to know their worth and celebrate their uniqueness. “Being a self-love coach, I have witnessed first-hand the transformative power of self-love in people’s lives. By teaching kids to love them unconditionally, we can inspire a generation of confident, resilient individuals who are equipped to navigate life’s challenges with grace and authenticity. It’s wonderful 

to see a brand that not only entertains but also enriches the lives of its young viewers.” Rakheja concluded.

Commenting on the collaboration with Nickelodeon, Jayashri Bhake, Principal, Orchids The International School, Malad West said, “At our schools, we are committed to creating an inclusive and supportive learning environment where every student feels valued and respected. It is great to see Nickelodeon taking a proactive approach in engaging with kids and establishing a warm connection with them beyond entertainment and setting an example for other organizations to follow. We are honoured to join hands with Nickelodeon to host this engaging discussion on being #OneOfAKind and contribute to this meaningful cause. We believe that this collaboration will bring positive change in our school community and beyond.”

The panel discussion was a part of Nickelodeon’s ongoing pro-socio initiative “Together for Good” that aims to inspire self-acceptance and self-love amongst kids and will help them in developing a strong sense of a positive self-image. The discussion, held at Orchids The International School – Malad West branch, was a huge success, attracting a diverse audience of over 200 participants, including parents, educators, social media influencers, and children.

LAY'S NEW TVC HILARIOUSLY SPOTLIGHTS THE PERILS OF NOT STOCKING UP LAY'S AT HOME

Actor Rajkummar Rao quirkily highlights the message of ‘Ghar Par Lay’s Always’!

Emphasizes on avoiding last-minute snacking emergencies by stocking up Lay’s 

Link to TVC

New Delhi, 21st March, 2023: At-home experiences and occasions are best enjoyed with friends and family, and a pack of Lay’s makes these moments even better. But running out of Lay’s can interrupt the good times and may even induce last-minute panic to restock. Hilariously drawing attention to the outcomes of last-minute restocking trips, Lay’s, one of India’s favoured potato chip brands, has launched a TVC campaign featuring award-winning actor Rajkummar Rao to remind consumers to have ‘Ghar Par Lay’s Always’! 

In-home occasions continue to grow at a steady pace. As a result, consumers choose to celebrate these occasions with large packs of their favourite snacks by their side. Thus, the introduction of the latest TVC under the ‘Ghar Par Lay’s Always’ campaign speaks to the consumers on the perils of not stocking-up Lay’s at home.

Directed by Vinil Mathew, the TVC film opens with Rajkummar throwing a costume party at home with himself dressed as a burglar. When his girlfriend (played by Dolly Singh) informs him that they've run out of Lay's, Rajkummar nervously heads out to the grocery store, starting a series of comedic mishaps. From being mistaken as a real burglar by the public to getting arrested by the police, his hilarious roller-coaster of misadventures concludes upon his release from jail, when he tells a jail warden curious about his imprisonment that “Mai toh sirf Lay’s lene gaya tha”. The TVC ends on an entertaining note as Rajkummar explains his Lay's misadventures to Dolly and proudly shows off his fully stocked pantry with Lay's, remarking, “Isliye…Ghar pe Lay’s Always!”.

Speaking about being part of the TVC film, Rajkummar Rao, expressed, “For years, Lay’s, with its iconic and irresistible flavours has been my favourite snack. When the brand reached out for their 'At Home' film, I was instantly drawn towards the comical and playful script because I have always related to the frenzy of keeping my home stocked with Lay’s. I had a lot of fun filming the TVC and I am definitely going to have ‘Ghar Par Lay’s Always’. I hope the audience enjoys the film and ensures Lay’s is a part of all their joyful moments at home.”

Expressing her excitement at the TVC, Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India said, “At Lay’s, we are committed to infuse a sense of joy into our consumers’ lives and uplift their consumption experiences with our distinct offerings and relatable storytelling. Our newest TVC film for ‘Ghar Par Lay's Always’ perfectly captures the central role that Lay's plays during at-home occasions. We're thrilled to have associated with Rajkummar Rao for this campaign and he has fantastically brought this messaging to life in the film. We hope that it will prompt Lay's fans to always keep their favourite Lay’s well-stocked at home and experience fun uninterrupted." 

Speaking about the campaign Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett - South Asia, said, “Lay’s has always been the perfect snack partner and with this film we wanted to reiterate to the audiences to stock up their favourite Lay's at home. With this hilariously exaggerated cautionary tale starring Rajkumar Rao, our film gives people a glimpse into the perils of not having 'Ghar Par Lay's Always'! If you don't have Lays, anything can happen.”

The Lay’s ‘@ Home’ packs are available at INR 20, INR 30, INR 50 and INR 78 across all leading retail and e-commerce platforms in India. 

AGENCY CREDITS

Creative Agency: Leo Burnett

CEO-Leo Burnett South Asia: Dheeraj Sinha

CEO & Chief Creative Officer, South Asia: Rajdeepak Das

President-North: Samir Gangahar

Executive Vice President: Jaikrit Singh 

Executive Creative Directors: Shahnawaz Qadeer and Pramod Chavan

Strategy Leads: Noor Samra and Shailja Dhoundiyal

Creative Director: Alisha Sharma

Sr. Copywriter: Shweta Bharti

Film Department: Sagar Bhanushali

Account Management: Binay Mehra and Kirti Sinha 

PRODUCTION HOUSE CREDITS

Production House: Breathless Films

Director: Vinil Mathew

Producer: Swadha Shetty

About Lay’s: 

Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has a wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in six flavours. Consumers can also log onto the Lay’s Facebook page at http://www.facebook.com/laysindia and follow us on Instagram at https://www.instagram.com/lays_india/?hl=en

About PepsiCo India:

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

Juniper Networks AI-driven SD-WAN Solution Transforms Customer Service Experience for Meesho

The reliability of Juniper’s AI-driven SD-WAN solution powered by Session Smart™ Routing led to significantly improved uptime for Meesho’s Voice over IP applications across its partner call centres nationwide

BANGALORE, India, MARCH 14, 2023 – Juniper Networks, a leader in secure, AI-driven networks, today announced that Meesho, India’s only true e-commerce marketplace, has selected Juniper’s AI-driven SD-WAN solution powered by Session Smart™ Routing (SSR) and the Juniper Mist Cloud to drive the network connectivity of its partner call centers across multiple locations nationwide, leading to significantly improved uptime for Meesho’s voice over IP applications. 

Across India, Meesho has gained popularity among digital consumers and retailers alike by making online selling and shopping hassle-free and affordable. As the fastest ever e-commerce business to acquire over 100 million users in India, it is critical for Meesho to ensure high service levels and customer satisfaction, as well as to maintain timely responses to all incoming queries from its sellers and end-users in order to remain competitive within the country’s burgeoning e-commerce sector.

With the operation of their partner call centers being integral to the business, they required a high-performing SD-WAN solution that could provide greater agility and scalability to support its Voice over IP applications, especially during periods with high call volume. As the only visionary in the 2022 Gartner® Magic Quadrant™ for SD-WAN, Juniper’s industry leading SD-WAN solution powered by SSR is designed to improve user and application experiences, while enabling more seamless connectivity and security. Through a tunnel-free architecture, Juniper was able to optimize and secure the network performance of Meesho’s outsourced partners across India, who support seven different local languages. 

With Juniper’s session-smart approach to SD-WAN, calls would seamlessly be routed to the next available connection without any disruption, balancing traffic over the MPLS and broadband internet links based on session policies and network status, to allow IP voice calls priority over other call center applications. The reliability and success of Juniper’s solutions were further validated when Meesho held their biggest yearly online sale, with call volume doubling that of a typical day during this period. Despite an almost 30% increase in overall call volume compared to before, Meesho has witnessed a significant increase in its call retention rate without experiencing any issues.                

With Juniper’s experience-first approach to networking bringing significantly improved uptime, Meesho is able to transform its service experience to achieve higher levels of customer satisfaction. 

Supporting Quotes:

“With Juniper’s AI-driven SD-WAN solutions, we have not only achieved an overall increase in call volume and retention rates, but we have also managed to build a service-centric network that allows us to unlock new levels of growth while strengthening our customer relationships. Through our partnership with Juniper, we believe we are one step closer to realizing our vision of democratizing internet commerce, all while achieving higher levels of customer satisfaction and business momentum.”

Ismail Mohideen, Director of IT, Meesho

“Juniper Networks is pleased to play a key role in Meesho’s vision of making e-commerce accessible to all in India and establishing a marketplace for small businesses to succeed in the digital world. With our simplified AI-driven approach to SD-WAN, we are confident of providing high-powered and more reliable call center performance through a seamless and more secure network experience. Our Session Smart routing technology is helping Meesho to harness the power of a cloud delivered call center with superior quality voice capabilities and AI-driven insights. We look forward to our continued partnership, in support of Meesho accelerating the e-commerce industry in India and beyond.” 

– Sajan Paul, Managing Director & Country Manager, India & SAARC Juniper Networks

Additional Resources:

Case Study: Meesho Social E-commerce Platform Quadruples Call Center Volume with SD-WAN

Product & Solution Pages:

Juniper Networks AI-driven SD-WAN

Juniper Networks Juniper Session Smart™ Router

Juniper Networks Mist AI and Cloud

Follow Juniper Networks online: Facebook | Twitter | LinkedIn

Juniper Blogs and Community: J-Net

About Juniper Networks 

Juniper Networks is dedicated to dramatically simplifying network operations and driving superior experiences for end users. Our solutions deliver industry-leading insight, automation, security, and AI to drive real business results. We believe that powering connections will bring us closer together while empowering us all to solve the world’s greatest challenges of well-being, sustainability, and equality. Additional information can be found at Juniper Networks (www.juniper.net) or connect with Juniper on Twitter, LinkedIn and Facebook.

Juniper Networks, the Juniper Networks logo, Juniper, Junos, and other trademarks listed here are registered trademarks of Juniper Networks, Inc. and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.

Eli Lilly launches Copellor® (Ixekizumab) in India,

Eli Lilly launches Copellor® (Ixekizumab) in India, for the treatment of adults with moderate-to-severe plaque psoriasis as well as for adult patients with active psoriatic arthritis

Psoriasis is a chronic, immune-mediated, inflammatory disease, affecting 125 million individuals worldwide.1

 In India, the prevalence of psoriasis varies from .44 to 2.8% and the incidence of Psoriatic arthritis is estimated to range from 7% to 42% among all psoriasis patients.2,3

New Delhi, March 14th: Eli Lilly, following approval from The Drug Controller General of India (DCGI) announced the launch of Copellor®(Ixekizumab) in India for the treatment of adults with moderate-to-severe plaque psoriasis as well as for adult patients with active psoriatic arthritis. A humanized IgG4 monoclonal antibody, Copellor®(Ixekizumab) is designed to specifically target IL-17A, a protein that plays a role in triggering and maintaining inflammation in psoriasis.4

Vineet Gupta, Managing Director, Eli Lilly and Company - India & India Subcontinent said, “Our foray into the dermatology segment strengthens Lilly’s promise of bringing innovative medicines to India. Global Studies show that the impact psoriasis has on a patient’s quality of life is comparable to that of ‘serious’ diseases such as cancer and heart failure.5The availability of a new treatment like Copellor®(Ixekizumab) will now empower healthcare providers with another option to successfully treat adults with moderate-to-severe plaque psoriasis and adult patients with active psoriatic arthritis, a huge unmet need in the country.”

Copellor®(Ixekizumab) is a prescription medicine to be used only on the advice of a dermatologist or rheumatologist and under medical supervision. 

It is available in one strength of 80 mg/ml in a single dose prefilled autoinjector.6

About Psoriasis and Psoriatic Arthritis

Psoriasis is a chronic auto-immune disorder of the skin in which prolonged inflammation leads to dry, thick, raised, red patches on the skin that continuously shed silvery scales.4 These patches cause great discomfort to the patient because they are accompanied by unstoppable itching. It can affect their daily activities such as dressing, walking, cooking and typing. Several studies show that patients with severe psoriasis are prone to depression and may even develop a suicidal tendency.7

Psoriasis can also lead to a painful condition of the joints known as ‘psoriatic arthritis.’ Research shows that in psoriasis, inflammation is present throughout the body and this increases the risk of heart disease, diabetes, kidney diseases and inflammatory bowel diseases8 along with psoriasis. There is no single cause identified for this condition, but there are a number of contributing factors: genetic risk, environmental triggers such as obesity, stress, some drugs, and injury.9 

About Copellor6

Copellor®(Ixekizumab) is a humanized IgG4 monoclonal antibody that selectively binds with interleukin 17A (IL-17A) cytokine and inhibits its interaction with the IL-17 receptor. IL-17A is a naturally occurring cytokine that is involved in normal inflammatory and immune responses. Ixekizumab inhibits the release of pro-inflammatory cytokines and chemokines.

About Eli Lilly and Company 

Lilly unites caring with discovery to create medicines that make life better for people around the world. We've been pioneering life-changing discoveries for nearly 150 years, and today our medicines help more than 47 million people across the globe. Harnessing the power of biotechnology, chemistry and genetic medicine, our scientists are urgently advancing new discoveries to solve some of the world's most significant health challenges, redefining diabetes care, treating obesity and curtailing its most devastating long-term effects, advancing the fight against Alzheimer's disease, providing solutions to some of the most debilitating immune system disorders, and transforming the most difficult-to-treat cancers into manageable diseases. With each step toward a healthier world, we're motivated by one thing: making life better for millions more people. That includes delivering innovative clinical trials that reflect the diversity of our world and working to ensure our medicines are accessible and affordable. To lLilly.com and Lilly.com/newsroom or follow us on Facebook, Instagram and LinkedIn. 

About Lilly India

Eli Lilly and Company (India) Pvt. Ltd. (Lilly India), headquartered in Gurgaon, is a wholly-owned subsidiary of Eli Lilly and Company, a global biopharmaceutical company headquartered in Indianapolis, USA. Since its inception nearly 30 years ago, Lilly India has been committed to offering advanced treatment options to treat chronic diseases such as diabetes, breast cancer, lung cancer, gastric cancer, rheumatoid arthritis and osteoporosis. To learn more about Lilly India, please visit us at https://www.lillyindia.co.in ; LinkedIn