 |
| (L-R) Mr. Sanjay Lonial, Assistant Vice President – Thermoelectric Application Development, Godrej Appliances, Ms. Swati Rathi, Head – Marketing, Godrej Appliances, Mr. Anup Bhargava, Product Group Head – Godrej Appliances, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances during the launch of new Godrej QUBE launch |
~ Launches
the new QUBE - a stylish & compact food and beverage cooler with multiple
possibilities, powered by the unique advanced solid state electronic cooling eco- friendly technology
Mumbai, 16th April 2019: Godrej Appliances, India's leading
player in the home appliances segment and a brand known for its expertise in
refrigeration, announces the launch of QUBE, a unique lifestyle product, powered
by an advanced solid state electronic cooling green technology that cools and does
not freeze. Godrej is the first brand to launch this revolutionary technology
for the Indian market.
While all traditional cooling devices
continue to rely on refrigerant based cooling, the new GODREJ QUBE is refrigerant
free, compressor free and works instead on a thermo-electric chip. Most
refrigerants cause global warming in varying degrees. The non-refrigerant advanced solid state electronic cooling technology is therefore the most
environment friendly cooling solution.
Qube has been piloted in various
states of the country for the hospitality segment, a couple of months ago.
Based on the overwhelming response received, now the brand forays into the B2C
segment through its trade channels. A one of its kind cooling device, Godrej
Qube is designed especially for small cooling needs of people. One of its
biggest advantage is that unlike all the other cooling solutions available in
this segment, it is a 0 frost product which means no defrosting hassles. This
unique no defrosting advantage coupled with its compact footprint and relative
storage capacity, silent operation and aesthetically appealing design, makes Godrej
Qube ideal as a personal Food & Beverage cooling device suited for various
living and work spaces, much beyond the kitchen – be it bedrooms or offices and
shops or hotels, hostels and guest houses.
It comes packed with multiple other features
like LED lit interiors, stabilizer free operation, compatibility with home
inverter, magnetic auto door closure system, easy maintenance & service and
delivers best in class performance and convenience to the users, while being
100% Green and environment-friendly.
Commenting on the launch, Mr. Kamal Nandi, Business Head and
Executive Vice President – Godrej Appliances, said, “Ever since the launch
of the first Indian refrigerator manufactured by us, 61 years ago, we have
constantly been evolving to meet customer expectations becoming a popular
choice in Indian households for frost free and direct cool refrigerators. Over
the years we have developed a deep expertise in the domain of refrigeration/
cooling and its adjacent spaces. At Godrej, our endeavour has always been to
delight our stakeholders while being conscious of our responsibility towards
the planet and our future generations. With QUBE, we bring yet another unique
lifestyle product for our consumers, catering to their small cooling needs,
powered by the disruptive advanced solid state
electronic cooling
green technology making it a hallmark of sustainability as well. QUBE stands as
a testimony of the relentless efforts we put in towards bringing new
innovative, relevant and green technologies for our consumers to experience,
resonating with our brand philosophy of ‘Soch Ke Banaya Hai’.”
Talking about the technology, Mr. Sanjay Lonial, Assistant Vice President
– Thermoelectric Application Development, Godrej Appliances said, “With
climate change being a haunting reality, there is a hunt for alternate
technologies to mainstream vapour compression systems currently in use.
Majority of the vapour compressor systems use refrigerants which aggravates the
global warming issue. An alternate technology is the refrigerant free advanced solid state electronic cooling technology which has clear applications in cooling,
heating, power generation and waste heat recovery. Godrej has been working on
developing unique applications using this advanced
solid state electronic cooling technology. Given its superiority on multiple dimensions such as sustainability,
efficiency, portability, smaller form factor etc, we leveraged this revolutionary
solid state electronic cooling green technology in QUBE, the newest
addition to our product offerings. It is compatible with home inverter ensuring
24/7 operation. A blend of style and comfort, Godrej QUBE is a perfect little cooling
device.”
Mr. Anup Bhargava, Product Group Head – Godrej Appliances, further added, “We are proud to
present the new multi-application Godrej QUBE, powered by advanced solid state electronic cooling eco-friendly technology. Post the
overwhelming response received for the product in the hospitality sector, we
are introducing it in households and office spaces for the end consumers. We have
already sampled it with our top trade partners and are optimistic that it will
be well-received by end consumers. Apart from leveraging our strong trade
network, we will be utilizing digital platforms also for targeting potential
customers. Our consumer work reflects many potential applications given its
compact footprint, no defrosting hassle and silent operation: like replacing
the noisy bedroom refrigerator, or offering a segregated space for special food
items or in offices, shops, hotels, hostels, guest houses etc. Suited for a
variety of storage needs –cooked items, beverages, milk and dairy products
including sweets, fruits and veggies, chocolates, medicines etc, the Qube is
indeed full of possibilities.”
The new QUBE is available in two
colours – Metallic Grey and Black, price starting at INR 6999, and will be made
available throughout India.
