With India becoming the global hub for product development & design, Europe’s finest switch maker, Simon to set up Centre for Design Excellence in India
~Taking Design and innovation to next level the company plans to invest Rs 25 Cr in India which includes Global R&D Centre ~
~To offer premium quality products in electrical wiring devices and lighting control systems company brings in international design standards to India ~
~Aims to be amongst the top three premium electrical switch brands in India in coming years~
June 25, 2015: India is fast emerging as the global hub for product development, innovation and design. With a focus on creating new ideas that transform design and technology into effective solutions for comfort, safety and stylishness, Simon, Europe’s finest switch maker is coming with its aggressive design drive for Indian market by announcing the set up of Centre for Design Excellence in India. Celebrating the notion of ‘World Industrial Design Day’ the company announced the investment of Rs 25 Cr in India on Global R&D Centre, marketing and branding. This step has been taken to redefine product design in electrical wiring devices and light segment in the country & to bring world class products to the core.
While the Indian market is flooded with products, consumers are still far away from the modern product design that can match up with their lifestyle and interior needs. To cater to the demands of new-age consumers who are more into quality and design, Simon brings the highest quality standards and maximum competitiveness in its product portfolio. With its latest R&D centre and world-class production facilities, the company sees a huge opportunity in the country and therefore plans to focus on delivering India specific products.
In India, the demand of design and innovation in electrical wiring devices is growing significantly and the company is leveraging this opportunity by building a team of professionals wherein out of every 10 people one person belongs to R&D department. As the infrastructure is witnessing a stupendous growth, the company is focusing on the premium positioning of the brand in India. It endeavours to cater to the rising Indian market and bring its product line to customers and organizations, which believe in quality and innovation. Going forward, the company aims to cater to the boosting demand for Innovation, Excellence & Premiumness in the electrical wiring devices and lighting control systems segment in India.
Speaking on the company’s aggressive plans for Indian market, Mr. Amit Garg, CEO, Simon India said, “The local manufacturing is definitely an advantage but what is important for Simon is the design and designing the right solutions. The centre of excellence in India is a step in that direction. To capture the pulse of the market, it is very important that we create value for customers in India. We are aiming to be amongst the top three premium electrical switch brands in India in next five years and for that, we are expanding our R&D capacity in India with our latest investment plans”
“Going apt with the market demands for design and innovation, we have created a roadmap of brand awareness by networking with architects, and builders at local level and building a team of R&D professionals”, he added.
Simon has a century-old legacy of quality and trust that it brings into Indian market. An innovation led business, a global expertise and excellent R&D facilities have made the company a world leader in electrical switches, LED lighting, domotics, security, access control, trunking and urban furniture. With an aim to make India an Industrial Design hub in the category, the company intends to start a new trend of design and innovation in the market and establish Simon as the most preferred brand in this category.
About Simon, India
Simon is Europe’s finest switch maker offering the world-class design and innovation in electrical devices. Our business lines are switches & sockets, connectivity, home control systems, outdoor and indoor lighting, and electric vehicle charging systems. With a 100-year-old legacy that started in 1916, Simon has its operations in 18 countries along with 17 production centers around the world. Headquartered in Barcelona, Spain, Simon Holding is a €266 million group comprising 25 companies globally and offers more than 3,500 varieties of products with sales network covering over 98 countries.