Fever 104 FM & John Abraham join hands to be
the ‘voice of change’
Fever 104 FM, the fastest growing radio company &
superstar John Abraham have associated to launch a full-fledged CSR campaign
that is aimed towards addressing the major issues that concern the country.
Christened ‘Fever Voice of Change’ the campaign will urge listeners to not just
wish to see a change they want in the society, but also be a part of this
change. Aimed towards becoming the voice of the listeners, the campaign will
solicit responses from citizen in each city, on what they feel are the burning
topics that are plaguing the society today. The key messaging will revolve
around ‘Ab Bakwaas Band. Badlaav Shuru’.
Once the key issues are identified, Fever Voice of Change and John Abraham with the power of radio will
reach out to the concerned authorities and ensure a definite closure to these
problems. Each campaign under the umbrella of Fever Voice of Change will engage radio listeners, concerned local
authorities, eminent citizens and celebrities to ensure the society becomes a
better place.
Commenting on the
initiative, Mr. Harshad Jain, Business Head – Radio & Entertainment, HT
Media says, “We
strongly believe in the power of radio as a medium and its ability to bring
positive changes in the society. Fever 104 FM reaches over 16 million listeners
across the 4 Indian metros and with this campaign we are aiming to provide people
with a platform that will help them express their concerns. We are extremely
honored to have partnered with John Abraham; who today is an ultimate youth
icon and is looked up by millions of people in the country. With his clean
image & philanthropist nature, the campaign could not have found a more
responsible partner”.
Commenting on the
association, Mr. John Abraham adds, “I have always believed in giving back to the society in
whatever best way I can and I am extremely proud to be a part of this drive. I
have a long relationship with Fever 104 FM and am happy to be contributing in
the best possible manner. I am sure that this campaign will become a movement
in no time”.
The initiative kick started on 28th Feb and is
inviting participations from Fever 104 FM listeners across Delhi, Mumbai,
Bangalore & Kolkata. To participate
listeners can sms Fever <space> name to 54242 or give a missed call on
09904 104 104.
Fever 104 FM in the past has done similar campaigns that have
changed lives. From driving initiatives related to women safety, helping HIV
positive person finding a house on rent & a life partner, raising funds for
a child’s surgery to helping a Tihar jail inmate from languishing in the jail
due to the inability to pay a nominal fine; with Fever Voice of Change the
radio channel has taken a big step towards making a difference in the society.
About Fever 104
FM:
Fever 104 FM (operated by
HT Media Ltd.) is available in Delhi (since October ‘06), Mumbai (since January
’07), Bangalore (since March ‘07) and Kolkata (January ‘08) with a vibrant,
youthful, creative and interactive programming, that just lets the music play!
HT Media Ltd’s association with Virgin brings global strengths and expertise in
radio markets across the world including Bangkok, South Africa, Paris and
Malaysia. With the best quality and most quantity of music on-air, constantly
playing only the top contemporary hits Fever 104 FM is synonymous with less
talk, more music.
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