FIAT launches all New Linea

FIAT launches all New Linea

·         All new front & rear exterior styling

·         All new interior with added comfort & convenience features

·         Starting price of the New Linea is Rs. 6,99,000 /-

 

Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler India Operations at the launch of “New Linea”.

Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler India Operations at the launch of “New Linea”.

Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler India Operations at the launch of “New Linea”.

Mumbai, 4^th March, 2014:  Fiat Group Automobiles India Private Limited (FGAIPL) today rolls out its New Linea to a generation that aspires for luxury and comfort. The new version of Linea comes with newly designed stylish exteriors and premium interiors with rich loaded features.

FIAT, with the new Linea, has yet again raised its own bar on performance and luxury in the C+ segment. An array of best in class features in this Italian beauty is reminiscent of higher segment cars and is sure to delight its owners and add a whole new dimension to driving.

The car also sets new benchmarks in the areas of performance, safety, comfort, ride, handling and in-car infotainment. The car is richly loaded with premium features usually found in cars in higher segments. The car is equipped with new cruise control feature for comfortable and safe driving at high speeds and is also equipped with high end safety features such as ABS with EBD, dual stage airbags along with early crash sensors. The car is longest in the segment with best in class ground clearance.

Other special features include:

New stylish exteriors: Bigger 15 and 16 inch alloy wheels with wider 195/60 R15 and 205/55 R16 tyres,  New Front Bumper & Grill, New Rear Bumper and trunk lid, ORVM with turn indicators and 2 New Exterior colours..

Safety and security: 3-point ELR seat belt with pre-tensioners and load limiters, Double Crank Prevention System, Fire Prevention System, rain sensing wipers, Automatic on/off headlamps, reverse parking sensors, Follow Me Home headlamps.   

Comfort and convenience: 1 lt & ½ lt bottle holder, stylish illuminated glove box, rear arm rest with bottle holder and glove box, personalised my-car settings.

Luxurious interiors: Premium leather upholstery dual tone dashboard with new instrument cluster and premium ambient lighting, AC with Automatic Climate Control.

Infotainment: Proprietary ‘Blue and Me TM” technology with voice commands, steering mounted audio controls, USB & Aux in inputs and unique ‘car’ features and many more.

The good news extends to the pricing with the car being available at same price as that of old Linea in order to make it affordable across the segment. All new Linea is now available in two versions with1.4 L T- Jet Petrol & 1.3 L Advance Multijet Diesel engines.

		Price (INR) Ex-Showroom Delhi	Price (INR) Ex- Showroom Mumbai
Petrol	Linea Active	699,000	722,142
	Linea T-Jet Active	744,006	765,726
	Linea T-Jet Dynamic	853,345	877,907
	Linea T-Jet Emotion	901,492	927,218
Diesel	Linea Multi-Jet Active	815,487	835,524
	Linea Multi-Jet Dynamic	927,552	950,504
	Linea Multi-Jet Emotion	972,655	996,629

Speaking on the launch Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler India Operations said, “With the launch of new Linea, we are optimistic about our growth in Indian market and are strengthening our commitment to our existing as well as prospective customers. The launch of the New Linea is a start of a new chapter of FIAT India’s journey in the country. The New Linea offers a perfect blend of sophisticated style, refined performance, class leading comfort and exceptional ride. FIAT India will also be launching more models this year and with a 100 plus dealer network and upcoming marketing initiatives, we will be in a strong position to capitalize on the Competitive Market.”

The beautiful and performance oriented New Linea is. available in six colours - Tuscan Wine, Minimal Grey, New Pearl White, Hip Hop Black, Sunbeam Gold and Magnesio Grey. The car will be available at exclusive FIAT showrooms across country.

FIAT as a brand had engaged with the target audience and current and prospective customers by communicating its journey in India and highlighting the latest developments such as its rapidly expanding independent dealership network which has achieved a milestone of 100 plus in a span of one year, 24*7 road side assistance and various check up camps.

About Fiat Group Automobiles India Private Limited (FGAIPL)

FGAIPL is a fully owned subsidiary of Fiat Chrysler Automobiles. The company was incorporated in Mumbai, India, in March 2012 and will distribute FIAT and Jeep vehicles in the country through an independent dealer network. The company is currently selling the FIAT Linea and Punto models, which are manufactured by the Tata-Fiat joint venture. The company in India will have around 100 employees and plans to target 150 dealers by the end of 2014.

About FIAT Group

Fiat is an international auto group that designs, produces and sells vehicles for the mass market under the Fiat, Lancia, Alfa Romeo, Fiat Professional and Abarth brands, as well as luxury and performance cars under the Ferrari and Maserati brands. The Group has increased its global reach through the integration with Chrysler Group and recently expanded its product portfolio with Jeep and Chrysler brand models that are produced in North America and now also distributed in Europe through the new Lancia-Chrysler and Jeep sales networks. Fiat also operates in the components sector, through Magneti Marelli and Teksid, and in the production systems sector, through Comau.

Fiat Group Automobiles designs, produces and sells automobiles under the Fiat, Alfa Romeo, Lancia and Abarth brands, and light commercial vehicles under the Fiat Professional brand. In Europe, it also distributes Jeep brand vehicles. From January 2012, the activities of Fiat Powertrain – which researches, develops and produces engines (power output from 65 to 235 hp) and transmissions for passenger cars and light commercial vehicles (torque up to 400 Nm) – were transferred to Fiat Group Automobiles.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Grand Cherokee, Dodge Dart, Ram 1500, SRT Viper and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.