‘EXPAND’ YOUR WARDROBE THE RIGHT WAY WITH STRETCH-FABRIC KINGPIN – GRAVIERA FROM GBTL Ltd.!

Top celebrity Sushant Singh Rajput chosen to be the face of the brand

Mumbai, May 2019: With a rich heritage of over 40 years, Graviera from GBTL Ltd., is a pioneer in the ready-to-stitch, over-the-counter Fabric Industry - with top celebrity Sushant Singh Rajput as their brand ambassador. A popular brand in our country, they provide pro-fashion fabrics at affordable prices.

With an elaborate and well-established PAN-India Distribution channel in place, they cater to a multitude of consumer needs via a wide and unique variety of collections.

Graviera is the kingpin in the Stretch-Fabric category for suits, blazers and trousers! Their new ‘Twist-and-Twist’ range is available in Poly-Viscose (PV) and in PV Blends which is comfort-driven and naturally wrinkle resistant. It’s an ideal fabric play for those ‘on-the-go’.

Their fabrics are created for men across a wide age group, with the aim of being value-for-money and utility-conscious buy.

Graviera fabrics are high on quality and fashion quotient. When worn, they also make one feel ambitious and confident - enough to achieve whatever he/she sets his/her mind to do - be it personally or professionally. The product itself is made for extra comfort – be it office wear, casual occasions or for festivals.

Being a youth-oriented brand, there is a strong advantage of coming from the reputable House of Donear Industries Ltd., with a competitive price-point in an organized market. Thus, the brand offerings are of superior quality at enviable prices – it is a win-win situation for the consumers.

Excited about their ‘Twist and Twist’ collection, Mr. S Krishnamoorthy, Managing Director, GBTL said “It is an absolute delight to see our brand Graviera being accepted and loved by the consumers. Our latest ‘Twist and Twist’ collection revolving around the fabrics’ high-stretch quality is a perfect fusion of style and efficacy. The collection amalgamates trendy designs and patterns heralding comfort. We, at Graviera, believe in providing the best-quality products to our consumers, and the wonderful response that we have received since the inception is a testament to the stupendous work being done by the brand. Further impetus to this brand recall comes from associating with a youth icon – our brand ambassador, Sushant Singh Rajput”.

यु.आर.एल फाउंडेशनचा सामाजिक गौरव पुरस्कार सोहळा संपन्न

यु.आर.एल फाउंडेशनचे अध्यक्ष उदयदादा लाड यांच्या वाढदिवसाचे औचित्य साधत यु.आर.एल फाउंडेशन तर्फे दरवर्षी सामाजिक गौरव पुरस्कार सोहळासाजरा करण्यात येतो. यंदाचा २०१९ चा सामाजिक गौरव पुरस्कार सोहळा नुकताच दिमाखात संपन्न झाला. समाजासाठी दिलेल्या योगदानाबद्दल डॉ.जगन्नाथ दीक्षित तसेच श्री.संजय नहार (संस्थापक अध्यक्ष–सरहद्द, पुणे) यांना सामाजिक गौरव पुरस्कराने सन्मानित करण्यात आले. मानचिन्ह,सन्मानपत्र, शाल-श्रीफळ आणि प्रत्येकी रुपये एक लाख रोख असे या पुरस्काराचे स्वरूप होते. अं.नि.स चे डॉ.नरेंद्र दाभोळकर यांच्या स्मरणार्थ देण्यात येणारा हा सामाजिक गौरव पुरस्कार श्री.नंदकिशोर तळाशीलकर (राज्य सरचिटणीस-महाराष्ट्र अंधश्रद्धा निर्मूलन समिती, सातारा) व मानचिन्ह,सन्मानपत्र, शाल-श्रीफळ आणि रुपये पन्नास हजार रोख असे या पुरस्काराचे स्वरूप होते. शिवाय मुक्ताताई दाभोळकर (महाराष्ट्र अंधश्रद्धा निर्मूलन समिती, सातारा) यांनाही त्यांच्या कर्तृत्वासाठी मदतीचा हात देत पन्नास हजार रोख संस्थेकडून देण्यात आले हे विशेष. 

डॉ नरेंद्र दाभोळकर यांच्या स्मरणार्थ दिल्या गेलेल्या या पुरस्काराबद्दल आनंद व्यक्त करताना, श्री.नंदकिशोर तळाशीलकर यांनी ‘’डॉ. नरेंद्र दाभोळकर यांचे कार्य नेटाने पुढे नेण्याचा प्रामाणिक प्रयत्न सुरू राहील’’ असे याप्रसंगी सांगितले. तर मधुमेह आणि लठ्ठपणाविरोधी अभियान चालवणारे डॉ.दीक्षित म्हणाले, ‘’हा पुरस्कार घेताना आनंद तर आहेच पण अशा पुरस्कारांनी जी शाबासकीची थाप आपल्या पाठीवर पडते ती खूप प्रेरणादायी ठरते’’ असं सांगितलं शिवाय श्री.संजय नहार यांनी ‘’यु.आर.एल फाउंडेशनचा मी ऋणी असून त्यांनी आमच्या संस्थेच्या कार्याची दखल घेतली याबद्दल मी त्यांचे खूप आभार’’ मानत उदयदादा लाड यांचे कौतुक केले.  

या पुरस्कार सोहळयाला प्रमुख पाहुणे म्हणून उपस्थित असणाऱ्या बीव्हीजी इंडिया लिमिटेडचे श्री.हणमंतराव गायकवाड यांनी उदयदादा लाड यांना वाढदिवसाच्या शुभेच्छा देत, ‘’समाजाप्रती जाणीवा असलेल्यांचा हा सन्मान खरोखरचं कौतुकास्पद’’ असल्याचे उद्गार यावेळी काढले. ज्यांच्या पायाशी बसून अजूनही खूप काही शिकता येईल अशांचा सन्मान करणे हा माझ्यासाठी ‘कृतज्ञतेचा दिवस’ असून दिलेल्या या संधीबद्दल उदयदादा लाड व यु.आर.एल फाउंडेशनच्या विश्वस्तांचे आभार मानले.

समाजासाठी मोलाची कामगिरी बजावणाऱ्यांचा सन्मान करण्याची संधी यु.आर.एल फाऊंडेशनला मिळाली हा आमचा देखील गौरव आहे अशा भावनाव्यक्त करत यु.आर.एल फाउंडेशनचे अध्यक्ष उदयदादा लाड यांनी उपस्थित मान्यवरांचे आभार मानले. पद्मश्री मधु मंगेश कर्णिक, मा. आ. रामदास फुटाणे, ज्येष्ठ दिग्दर्शक राजदत्त, डॉ. एन. एस. लाड, डॉ. वी. एन. श्रीखंडे, ज्येष्ठ उद्योजक मोहन गोरे आदी दिग्गजांसोबतच शिवछत्रपती जीवन गौरव पुरस्कार विजेते उदय देशपांडे, अरुण केदार, विश्वास मोरे, शिवकुमार लाड, सुधारिका लाड हे संस्थेचे विश्वस्त यावेळी आवर्जून उपस्थित होते. 

Daniel Wellington launches new Cricket Campaign with actor Ayushmann Khurrana & cricketers Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal

Mumbai, May 28^th, 2019

 

Daniel Wellington, the globally renowned watch brand, known for its detail-oriented and sleek design, is entering the world of Indian Cricket. Since its inception, Daniel Wellington has established itself as one of the fastest growing and most beloved brands in the industry and now teams up with the Men in blue Dinesh Karthik, Kuldeep Yadav, Yuzvendra Chahal, and celebrated actor and male face of the brand Ayushmann Khurrana for their new Cricket Campaign: #OurMomentIsNow.

Ayushmann an avid cricket fan who was recently revealed as Daniel Wellingtons male face for India, played district level cricket, under 19, in his early years, speaks passionately about the campaign “I love cricket! I love everything about it. It runs in the family, I´ve played cricket my whole life and my brother was the captain for Haryana's under 19 cricket team. In this campaign, the brand is bringing the two big C:s in India together- Cricket and Cinema to inspire cricket fans across India & to show their support for Team India. I hope India wins the World Cup and brings home the trophy.”

With the “Our Moment is Now”-campaign Daniel Wellington is releasing a Blue Cricket Bayswater watch for both men and women. The Classic Bayswater is an effortless day-to-evening timepiece that features, a black or eggshell-white dial with details in rose gold or silver and a blue strap. All fans that buy the watch will receive a limited-edition Cricket Fan Box that includes an exclusive Cricket Fan Collectible Card. Fans can buy the same from the website danielwellington.com or from the Daniel Wellington exclusive brand store.

Commenting on the partnership and the brand’s venture in the Indian market, Siddhant Narayan, Marketing Manager, Indian Subcontinent, Daniel Wellington, who himself played competitive cricket during his formative years:

“India is a significant market for Daniel Wellington. We are committed to strengthening the connection with our consumers in India. Having said that, we understand that Cricket is synonymous to India, it´s more than just a game, it´s an emotion. We believe that the Cricket World Cup is a massive moment in time where the nation comes together to support the Men in Blue. We are thrilled to collaborate with Ayushmann Khurrana to build our brand in India and the 3 cricketers Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal who will be playing for team India who are featured in this campaign. The initiative will help build our brand in India and also launch this cricket campaign. Ayushmann Khurrana is a talented artist, and his values resonate well with ours. Speaking for myself I feel a great sense of pride and passion whenever I watch the Cricket Team in action and will always be an ardent supporter of Team India. Here’s wishing the team all the very best for the World Cup. “

About Daniel Wellington

Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. Since then, Daniel Wellington has established themselves in over 80 markets across the world. The brands' social media community has quickly evolved into a global movement, that every day, helps to grown, define, and develop the Daniel Wellington brand.

Hilton Celebrates 100th Anniversary with ‘Acts of Hospitality,’ A New Foundation and a Dynamic Launch into its Next Century

With more than 5,700 properties around the world – and a new hotel opening every day.

Hilton continues to lead with newly announced foundation and global hospitality initiative

India, May 30, 2019 – Hilton, the world’s first global hotel company and one of the fastest growing in Asia Pacific, will celebrate its milestone 100^th anniversary tomorrow, May 31, in the midst of the most dynamic year in the company’s storied history.

To mark the occasion, hundreds of hotels around the world, including throughout Asia Pacific, are extending Hilton hospitality beyond their doors by taking “Acts of Hospitality” to their communities – everywhere from Sydney to Shanghai and Delhi to Tokyo.

As it looks ahead to its next century, Hilton also announced today the creation of The Hilton Effect Foundation, which will help create a better world to travel by investing in both organizations and people having a positive impact on the communities Hilton serves. The Foundation is launching this week with 15 grants to organisations that will support 20 communities around the world. These initial grants will support programmes around the globe that are creating opportunities for youth, aiding in disaster recovery, and supporting water stewardship and sustainability.

The Foundation builds on the impact already driven by Hilton through its Travel with Purpose strategy, which seeks to double the company’s investment in social impact while cutting Hilton’s environmental footprint in half by 2030.  Since the inception of Travel with Purpose in 2011, Hilton’s Team Members have performed more than 1.3 million hours of volunteer service and the company has invested tens of millions of dollars in the communities it serves. As Hilton’s primary international philanthropic arm, the Foundation will channel all of the company’s financial and in-kind resources to further amplify the Hilton Effect around the world.

Celebrating its 100^th anniversary with hospitality and a global Foundation speaks to Hilton’s founding vision.

“One hundred years ago, Conrad Hilton had a noble idea that travel can make the world a better place,” said Chris Nassetta, President and CEO of Hilton. “That deep-rooted sense of purpose has fueled our transformative impact all across the globe, as we have welcomed 3 billion guests, employed 10 million Team Members and contributed $1 trillion in economic impact. And in the years to come, we will do even more to positively change the world through our Hilton Effect Foundation.”

Past and Present

Founded in 1919 in the tiny town of Cisco, Texas, Hilton has pioneered the travel industry for decades, introducing room service, air-conditioned lobbies, in-room televisions, airport hotels, the mini-bar, the computerized reservation system, and Connected Room – the first hotel room allowing guests to unlock their doors and control their lights, thermostat and TV with a smartphone app. Hilton properties even invented the brownie and the piña colada.

Hilton now offers 17 distinctive brands across 113 countries and territories, with more than 5,700 properties and continues to grow with a new hotel opening somewhere in the world every day.

Hilton first entered Asia Pacific in 1963, with the opening of Hilton Tokyo, and recently opened its 300^th trading hotel, having grown five-fold in the last decade alone.

Looking Ahead

With one of the industry’s fastest-growing pipelines, Hilton plans to expand to more than 20 additional countries by 2020, with more than 2,300 hotels in Hilton’s construction pipeline. In Asia Pacific, the company has more than 500 hotels under development across nine different brands and nearly one in every four hotels under construction in the region carries a Hilton flag.

The company’s legacy of driving innovations that change the hospitality industry will also continue in 2019 and beyond with the ongoing expansion of the first mobile-centric Connected Room.

As Hilton continues to grow, the communities in which it operates are integral to the guest experience, from Team Members to local suppliers. Asia itself is home to 60% of the world’s youth and in recognition that many underprivileged youth may not have the right opportunities, the Hilton Effect Foundation will provide five grants to youth development projects across the region. This includes partnerships with the China Foundation for Poverty Alleviation and the Sichuan Tourism University; the Smith Family in Australia; Playground for Hope in Japan; Magic Bus in India; and the Youth Career Initiative in Vietnam.

The launch of the Hilton Effect Foundation continues Hilton’s commitment to Travel With Purpose.  Hilton is the first major hotel chain to institute science-based targets for carbon reduction as part of its ambitious 2030 goals, which are aligned with the United Nations' Sustainable Development Goals. Hilton also partners with several soap recycling partners across Asia Pacific, and has sent nearly 10 million bars of soap to communities in need all over the globe as part of its commitment to send zero soap to landfill. These efforts and more led to Hilton being named to the 2018 Fortune “Change the World” list.

In addition to the Foundation, the hospitality giant has also launched a grassroots service initiative called “Acts of Hospitality.” Team Members throughout Hilton locations around the world are conducting meaningful, simple gestures for others that extend Hilton’s hospitality beyond the doors of its hotels and into local communities.

Some of these gestures include; providing fresh bottled water to transport workers in China; creating memorable weekend experiences for families in need in Australia; providing refreshments to volunteer fire response teams in India; building new playgrounds in Japan; plus delivering treats to street cleaners in Indonesia and police volunteers in Malaysia.

Alan Watts, area president, Asia Pacific at Hilton, said, “Our Team Members have been delivering the light and warmth of hospitality in Asia Pacific for more than half a century, displaying that same pioneering spirit that saw the company born a century ago. As we celebrate this remarkable milestone, it’s inspiring to see the positive impact we continue to have and the opportunity to shape the next 100 years of travel in the world’s fastest growing hospitality market.”  

From the beginning, the source of Hilton’s innovation, purpose and growth has been its team members and leadership. Hilton has been recognized for its exceptional workplace culture and is the first hospitality company in history to achieve the #1 ranking on Asia’s best multinational workplace, recognized by Great Place to Work®.

“Our first century of hospitality has been tremendously meaningful, but I truly believe that now is our time,” Nassetta said. “Hilton is as strong as it has ever been, and our potential to positively change the world grows with each hotel we open and every guest we serve.

“Our 100^th year of hospitality is an opportunity to reflect on how far we’ve come and put a stake in the ground for our future. Conrad Hilton charted an ambitious course for Hilton in 1919, and I think he’d be proud of what we’ve accomplished so far. In my view, the world’s a better place because Hilton was born one hundred years ago, and if we do our job right, the world will be a better place because Hilton’s in it for the next one hundred years.”

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Aloha: A Summer Party Like No Other

It’s that time of the year! The sun shines brighter than ever, pool’s just the right temperature & there’s no such thing as “too many cocktails”. Inspired by the vibe that Summer brings with it, Shaya by CaratLane has introduced Aloha. A juicy concoction of baubles, colourful beads & dainty chains, Aloha is not just a collection but a state of mind.

Handcrafted in gold-plated 925 Sterling Silver with Red & Green Aventurine stones, the collection features 44 designs consisting of earrings, necklaces, rings, bracelets, hair accessories, anklets & toe rings. Each design is characterized by colourful beads and dangling gold-plated silver chains, making it extravagant yet playful.

There’s even more reason to bring out those maxi dresses, spaghetti tops & swimsuits you’ve been waiting to wear. With Aloha, you can take your style game several notches higher, whether it’s a day by the pool, sundowner or summer brunch with girlfriends. The bright baubles pair effortlessly well with every look as they pair with sunshine.

Fun Fact: Keeping in mind the spirit of the season, the designs are named after much-loved cocktails like Martini Earrings, Sangria Necklace, Pina Colada Ring & many more!

        

Designs available at heyshaya.com ₹ 680 onwards. You don’t want to miss

this party!

For updates, visit Facebook: www.facebook.com/HeyShaya/

& Instagram: www.instagram.com/shayagrams/

Discover one of a kind silver jewellery on heyshaya.com

Instagram: www.instagram.com/shayagrams

Facebook: www.facebook.com/HeyShaya

On ‘World Menstrual Hygiene Day’, Whisper pledges to educate 5 crore adolescent girls about menstrual hygiene in India by 2022

Invites all stakeholders including government, social institutions to join hands

Bangalore, 28 May 2019: Whisper, India’s leading feminine hygiene brand, today, pledged to reach out and extend the impact of its flagship ‘Mother Daughter Menstrual Health & Hygiene Program’ to 5 Crore girls by the end of 2022. As part of its commitment to increase menstrual hygiene in the country, Whisper will reach out to more than 40,000 schools across India. The pledge was made by Whisper at the ‘Need to Break Silence and Build Awareness’ event organized by ASSOCHAM to mark the occasion of ‘World Menstrual Hygiene Day’. Till last year, Whisper’s Mother Daughter Menstrual Health & Hygiene Program has already educated more than 2.5 crore girls about menstrual hygiene, since its inception in 1995.

Vandana Gurnani, Joint Secretary, Ministry of Health & Family Welfare, Government of India was the Chief Guest at the event, which was also attended by Padma Shri awardee and renowned classical dancer and activist, Geeta Chandran and Foroogh Foyouzat from UNICEF India among other senior representatives from the government, industry and social organizations working towards menstrual hygiene education. Suman and Sneha, whose true story about a quiet revolution against the stigma of menstruation was featured in the Oscar winning documentary, ‘Period: End of Sentence’, were also present at the event as special guests.

Speaking at the occasion, Chetna Soni, Associate Director & Country Leader, Feminine Care, P&G said “The biggest opportunity for the menstrual hygiene category lies in providing access and awareness of healthy menstrual hygiene practices among women across the country. Till date, even in Urban India, less than 50% of women use healthy menstrual hygiene protection like pads and for the rural woman and girl, this is even lower. As an industry, our focus should be to increase awareness and adoption of good quality and safe menstrual hygiene. Our pledge to extend the reach of our Menstrual Health & Hygiene Program to educate over 5 crore adolescent girls about menstrual hygiene by 2022 is in line with this vision. We invite relevant stakeholders across the board – government, social institutions and corporates – to come together and partner with us on this initiative.”

Chetna also highlighted the importance of tackling period taboos head-on “Till date, we continue to fight taboos and societal restrictions relating to periods, that girls face and lend our voice to empower them to be unstoppable, even during their periods. The conversations that we witness on periods, that appear so obvious today, were a huge challenge not so long ago. A monumental change has taken shape, starting with Whisper’s Cannes Glass Lion Winning campaign - Whisper ‘Touch the Pickle’ in 2014, where we first encouraged & enabled women to talk about and confront period taboos in society. Touch the Pickle was momentous, because it was the first time that anybody addressed the taboos surrounding periods head on. In the years following that campaign, we have seen a heartening increase in conversations around the importance of healthy menstrual hygiene across the board – be it from the Government, noted social organizations and NGOs or from popular influencers in Bollywood.”

Whisper began the journey to normalize menstruation about 3 decades back; it was the first brand to show a sanitary pad, and the first to mention the word ‘periods’ in advertising. At that time, when the brand wanted to advertise on prime time, TV channels thought it was an inappropriate product to advertise. Whisper then got special permission, in order to be the first sanitary pad brand to advertise on prime time Indian Television.

Offering a note of positivity towards the challenge of menstrual hygiene in India, Chetna added, “We sometimes overlook the fact that the present is still a massive, massive improvement from where we started off. When Whisper entered the market in 1989, very few women and girls were using good quality menstrual hygiene products during their periods. The menstrual hygiene products category very small at only Rs. 34 crores, and today the category has grown 100x. I see this as a reassurance that while the progress has been gradual, all these efforts are leading up to an incredible change on an everyday basis. It is with this belief that we will continue working towards 100% menstrual hygiene awareness and access in India”

RELEASES NEW SINGLE ‘EXTRAORDINARY BEING’ OUT NOW

Watch here

IN COLLABORATION WITH

X-MEN: DARK PHOENIX OUT JUNE 5^th

NEW ALBUM, ‘REAL LIFE’ OUT JUNE 21^st

Multi-platinum, award-winning recording artist Emeli Sandé MBE releases new single Extraordinary Being taken from her stunning upcoming new album Real Life, out June 21^st. The track is released in collaboration with X-Men; Dark Phoenix released June 5^th.

Evoking the spirit and exuberance of the disco era, Extraordinary Being sees Emeli push her sound further than ever. Opening with sparse piano chords, the track quickly builds with propulsive drum taps and funky guitar rhythms, before delving into that disco sound with the addition of sweeping strings. All the while, Emeli delivers an incredible, soulful vocal performance.

Speaking about the meaning behind the song, Emeli said: “Extraordinary Being is about exposing the lie that we are ordinary. We are extraordinary. It is about reminding people of their innate greatness which exists in everyone. The extraordinary is not just for some people, it is for all of us. I hope the lyrics will help those lacking in confidence to be reminded of their super powers.

The accompanying music video, which was directed by Sarah McColgan sees Emeli delving into a cosmic world, interspersed with scenes taken from the film.  Emeli said about teaming up for the track,

“Fox approached me about collaborating with them on a song for X-Men: Dark Phoenix.  I already had ‘Extraordinary Being’ in the works, and when I saw the film was blown away at how the lyrics of the song matched the journey of the lead character,” Emeli said about teaming up for the collaboration,“It really felt like the perfect fit!”

Extraordinary Being is the latest song to be taken from Real Life, an album recorded following an intense personal journey of self-doubt and self-discovery that marks a brand-new chapter and with it a bold, confident and fearless new sound. It’s an album emblematic of an artist emerging from that period defiant and powerful. Feeling attuned with the disenfranchised state of the world, the vision for Real Life is to give people hope and confidence.

With over 340 million video views, 19 million singles sold including 3 number one UK singles and over 6 million albums, Emeli Sandé has dominated the music industry and captured the heart of the Nation. Her debut album Our Version of Events, released in 2012, was the biggest selling album of that year and the second biggest of 2013. The album also broke the chart record for the most consecutive weeks inside the Top 10, breaking the 50-year record previously held by The Beatles. The singer has won numerous accolades including 4 x Brit Awards (Critics Choice, Best Album and Female Solo twice, most recently in 2017 for her second album, Long Live the Angels) and in 2018 was awarded an MBE for services to Music.

Real Life album is available to pre-order here
Full Album tracklisting

1.      Human

1.      Love To Help

2.      You Are Not Alone

3.      Shine

4.      Sparrow

5.      Honest

6.      Survivor

7.      Extraordinary Being

8.      Same Old Feeling

9.      Real Life

10.  Free As A Bird

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ABOUT X-MEN DARK PHOENIX

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OPPO’s Reno Series makes India debut; Inspires consumers to further their vision with OPPO Reno 10x Zoom

• Boasts of industry-first creative innovations such as 10x Hybrid Zoom, world’s first periscope telephoto lens and Shark Fin Rising camera
• Steps into a new era of visual interaction, photography, entertainment and social experience
• The device comes with a sleek unified body with O Dot and bulge-less camera

National, 28 May 2019: In line with the legacy of introducing innovative technology, OPPO, a leading global smartphone brand strengthened its premium portfolio with the launch of the much-awaited OPPO Reno 10x Zoom in India. The brand’s flagship smartphone has a triple rear camera which supports 10x Hybrid Zoom technology and features the world’s first periscope telephoto lens. The Reno series stands out with first-of-its-kind shark-fin rising camera which takes 0.8 seconds to rise for capturing flawless selfies. This design implementation of selfie camera has also helped OPPO Reno series achieve an astounding 93.1% Screen to Body ratio. Moreover, this latest flagship device offers a design which is naturally sleek and features a seamless silhouette with a smooth surface at the back for a premium look.

With the introduction of OPPO Reno series, OPPO is expanding their product portfolio as they expect the premium segment of the market to expand. The surge would not only be driven by current OPPO F series users who are seeking continuity of OPPO’s signature features like VOOC flash charge technology, panoramic screen  & rising camera design but the introduction of innovative technology and new experiences like 10x Hybrid Zoom will also help drive growth in this category. The OPPO Reno series, which has been engineered for creativity, would thus serve the needs of these smartphone upgraders in the premium segment. Moreover, with nearly six years of operations in India, OPPO has developed a robust retail network of 250+ outlets, supported by OPPO Experience Consultants, a strong presence of after sales experience across 200 cities and a local R&D center in Hyderabad. Empowered by this infrastructure, OPPO aims to provide consumers with a delightful shopping experience, coupled with a seamless after sales services and latest software experience. Reno series also marks the start of the next five years, wherein OPPO will concentrate on building great products that will bring alive their innovative technology with elegant design.

Commenting on the launch, Mr. Charles Wong, CEO, OPPO India said, “We’ve been steadfast in using technological innovations to solve customer problems in ingenious ways. True to OPPO's creative philosophy of developing artistic designs for its smartphones, the brand continuously strives to create new designs using the latest trends and its cutting-edge expertise. Reno is deeply rooted in creativity, spontaneity and youthful spirit and is undoubtedly set to satisfy high expectations in design, photography and performance through unique innovations. We are hopeful that Reno will not only serve as the catalyst for the future of OPPO’s smartphone development but will also fuel creativity, take our legacy of innovation forward and set a new benchmark in the premium segment.”

Priced at INR 49,990, OPPO Reno 10x Zoom 8+256 GB variant will be available for pre-booking from 28^th May and sale will start from 7^th June, across all online and offline stores. The 6+128 GB variant will be priced at INR 39,990. It will come in 2 stellar colors– Ocean Green & Jet Black. The uniquely designed smartphone is powered by a Qualcomm Snapdragon 855 processor with Hyperboost 2.0 for an immersive and smooth gaming experience. The smartphone supports VOOC 3.0 flash charge and is backed by a massive 4065 mAh battery. Along with the 10x Hybrid Zoom technology, the smartphone also boasts of 60x digital zoom, the first one in the industry.

Revolutionizing mobile photography with 10x Hybrid Zoom innovation

10x Hybrid Zoom is an industry-first technology with a triple-lens camera structure consisting of a telephoto lens, a 120-degree ultra-wide-angle lens, and a 48MP main camera. With all the three lenses, the 10x Hybrid Zoom technology can cover broad focal lengths of 16 mm-160 mm, ensuring high-quality long-distance shots. To provide further value to users, OPPO has also introduced dual Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy and capture phenomenal pictures.

48MP+ 8MP (wide angle) + 13MP (telephoto) triple rear camera supporting 10x Hybrid Zoom and Ultra Night Mode

OPPO Reno 10x Zoom is equipped with an advanced camera system. With a significant upgrade in the rear camera, Reno 10x Zoom embodies a triple rear 48MP + 8MP (wide angle) + 13MP (telephoto), which supports features like 10x hybrid zoom, dual OIS, Ultra Night Mode 2.0, Dazzle Color Mode and 4K video. The 48MP camera featured on the OPPO Reno 10x Zoom boasts of a Sony IMX586 sensor and F1.7 aperture which improves the light sensing capability required for capturing clearer images. The device also features Portrait Mode 2.0, which makes shooting portraits more professional with 5 artistic style effects, helping users shoot highly optimized magazine-level portraits.

OPPO Reno 10x Zoom also features the Ultra Night Mode which is OPPO’s system-level optimization solution, specially designed for smartphone photography. Using the Ultra Night Mode, faces and backgrounds are processed separately to offer vivid skin-tone coloring for a sharper picture and an optimized skin-tone effect. The OPPO Reno 10x Zoom also features the Audio Focus technology, which uses multiple microphones from the phone to record surrounding sounds from a 360° point of view, enabling precise sound recording and restoring, and thereby delivering a synchronization of sound and picture.

Shark Fin Rising Camera and a Sleek Unified Body 

OPPO Reno 10x Zoom features a pioneering ‘first in the world’ shark fin rising camera ensuring a full screen and sleek back cover. The 16 MP rising camera guarantees a structure that can withstand over 5 years of usage and comes equipped with drop protection as the phone senses when it is in free-fall to automatically retract selfie camera. The rear camera is entirely hidden under the back cover which gives a unique bulge-less user experience. To ensure a smooth touch and sleek silhouette, OPPO Reno 10x Zoom comes with a 3D curved glass and features O-Dot, which gently lifts the camera lens when the phone is placed on a flat surface to protect the cover.

Gaming and Performance

The device is powered by the Qualcomm Snapdragon 855 that ensures a seamless experience with a top-level hardware configuration. The device will be available with 8 GB RAM and 256 GB storage in all retail stores and online channels and with 6 GB RAM and 128 GB storage exclusively with Flipkart. The hardware is backed with HyperBoost 2.0 which includes GameBoost, SystemBoost, and AppBoost that brings significant performance improvements in terms of game experience, system speed and APP opening speed, respectively. It also boasts of new technologies like Touch Boost, that increases the moving aim-point speed by 21.6% on the device and Frame Boost wherein the frame rate acceleration becomes faster. With its camera improvements and a hidden fingerprint unlock 2.0, the technology will deliver a smoother smartphone experience for the consumers.

To further enhance the experience, the OPPO Reno 10x Zoom Edition uses a combination of Thermal Gel, a Graphite Sheet, Copper Pipe Liquid Cooling, and a Tri-cooling Control to effectively manage the temperature of the smartphone and combat any overheating while ColorOS 6.0 delivers a smooth and immersive encounter. The chip will also improve the processing power, multimedia and streaming data speed on the OPPO Reno 10x Zoom. The device is also empowered by network acceleration technology that provides users both Wi-Fi and 4G online at the same time. The device is able to judge the connection by itself, so users can concentrate on the game without interruptions. The OPPO Reno 10x Zoom also packs Dolby Atmos which helps in providing­­ phenomenal audio experience and transforming the device into a portable movie theatre.

The Qualcomm Snapdragon 855 chipset is unlike any other hardware as it harnesses multi-gigabit 4G connectivity providing advanced and imaginative technology in the mobile industry. Based on octa-core processor architecture consisting of the Kyro 485 cores, the Qualcomm Snapdragon 855 SoC provides a performance improvement of 45% over its predecessor. It is powered by new architecture improvements and leading 7nm process technology, a futuristic step in CPU smartphone performance, and a Hexagon processor that’s purpose-built for AI. This platform embodies unimaginable performance and power efficiency for the next echelon of AI and XR. It delivers powerful, intuitive experiences while providing a strong battery performance.

In addition to these features, the OPPO Reno 10x Zoom runs on a powerful 4065 mAh battery

that guarantees a seamless smartphone experience. OPPO’s fast and

safe VOOC technology has also been upgraded. The VOOC 3.0 fast

charging technology enhances the trickle charging speed by slowing

voltage reduction thereby saving 20 percent of the time required to

charge. This technology enables consumers to enjoy enough hours of

talking even in short span of charging.

Reno

In addition to the OPPO Reno 10x Zoom, OPPO has also announced the launch of another product - OPPO Reno, giving users a competitive, cutting-edge smartphone. Priced at INR 32,990/-, the smartphone  uses Snapdragon 710 chip and supports the core experiences of the Reno series, such as the 6.4-inch Panoramic Screen, Shark Fin Rising camera structure, 48MP high-definition main camera, Ultra Night Mode 2.0, and VOOC 3.0, and is available with 8+128 GB in all retail stores and online on           Amazon.

Offers

The OPPO Reno series will be available with exciting pre-book offers. Customers holding HDFC credit/debit card can avail an instant discount of 10% on EMI transactions and consumer loans. Additionally, consumers can get a 10% cashback on exchange and assured buyback for a year, powered by Instacash.

The OPPO Reno series will be available with exciting pre-booking offers for all HDFC bank users. Consumers who have an HDFC credit/debit card can avail an instant discount of 10% on EMI transactions. Additionally, an exchange offer powered byInstacash of 10% will be available with an assured buyback of a year.