Mumbai, May 28th, 2019
Daniel Wellington,
the globally renowned watch brand, known for its detail-oriented and sleek
design, is entering the world of Indian Cricket. Since its inception, Daniel
Wellington has established itself as one of the fastest growing and most
beloved brands in the industry and now teams up with the Men in blue Dinesh
Karthik, Kuldeep Yadav, Yuzvendra Chahal, and celebrated actor and male face of
the brand Ayushmann Khurrana for their new Cricket Campaign: #OurMomentIsNow.
Ayushmann an avid cricket fan who was recently revealed as Daniel
Wellingtons male face for India, played district level cricket, under 19, in
his early years, speaks passionately about the campaign “I love cricket! I love
everything about it. It runs in the family, I´ve played cricket my whole life
and my brother was the captain for Haryana's under 19 cricket team. In this
campaign, the brand is bringing the two big C:s in India together- Cricket and
Cinema to inspire cricket fans across India & to show their support for
Team India. I hope India wins the World Cup and brings home the trophy.”
With the “Our Moment
is Now”-campaign Daniel Wellington is releasing a Blue Cricket Bayswater watch
for both men and women. The Classic Bayswater is an effortless day-to-evening
timepiece that features, a black or eggshell-white dial with details in rose
gold or silver and a blue strap. All fans that buy the watch will receive a
limited-edition Cricket Fan Box that includes an exclusive Cricket Fan
Collectible Card. Fans can buy the same from the website danielwellington.com
or from the Daniel Wellington exclusive brand store.
Commenting on the
partnership and the brand’s venture in the Indian market, Siddhant Narayan,
Marketing Manager, Indian Subcontinent, Daniel Wellington, who himself played
competitive cricket during his formative years:
“India is a
significant market for Daniel Wellington. We are committed to strengthening the
connection with our consumers in India. Having said that, we understand that
Cricket is synonymous to India, it´s more than just a game, it´s an emotion. We
believe that the Cricket World Cup is a massive moment in time where the nation
comes together to support the Men in Blue. We are thrilled to collaborate with
Ayushmann Khurrana to build our brand in India and the 3 cricketers Dinesh
Karthik, Kuldeep Yadav and Yuzvendra Chahal who will be playing for team India
who are featured in this campaign. The initiative will help build our brand in
India and also launch this cricket campaign. Ayushmann Khurrana is a talented
artist, and his values resonate well with ours. Speaking for myself I feel a
great sense of pride and passion whenever I watch the Cricket Team in action
and will always be an ardent supporter of Team India. Here’s wishing the team
all the very best for the World Cup. “
About Daniel
Wellington
Daniel Wellington is
a Swedish brand founded in 2011 by Filip Tysander. Since then, Daniel
Wellington has established themselves in over 80 markets across the world. The
brands' social media community has quickly evolved into a global movement, that
every day, helps to grown, define, and develop the Daniel Wellington brand.
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