Wednesday, June 13, 2018

Alcon Introduces DAILIES TOTAL1 Water Gradient contact Lenses - A New Era in comfort

Exceptional comfort lasts from the beginning through the end
of the day

First and only water gradient contact lens; featuring an
increase from 33% to >80% water content from core to surface, approaching
100% at the outermost surface,**

Highest breathability* (oxygen transmissibility) of any
daily disposable contact lens

Delivers exceptional comfort from beginning to end of day –
Feels like nothing

MUMBAI: Do your eyes often feel tired or do your contact
lenses feel dry at the end of your long day? A new era of eye comfort is now
within reach thanks to the new DAILIES TOTAL1® water gradient contact lenses.
These unique daily disposable contact lenses were launched today by Alcon, the
global leader in eye care and a division of Novartis. The lenses have a
built-in ‘water gradient,’ an engineering breakthrough that helps make them so
comfortable, nine out of ten DAILIES TOTAL1® contact lens wearers agreed that
the lens is so comfortable they didn’t feel anything.

Discomfort is a common complaint among contact lens wearers
– 44% of all contact lens wearers experience discomfort, dryness or red eyes.,
Discomfort, at 48%, is the number one reason cited for discontinuing the use of
contact lenses.6 This statistic is important considering 31% of contact lens
wearers in the Asia/Pacific Rim alone stop wearing their contact lenses each
year. People also lead busy lives – the average consumer spends more than 16
hours per day on all kind of activities – work, household chores, caring for
others, or leisure activities – leaving no room for a contact lens that is

Survey results showed that contact lens wearers preferred
DAILIES TOTAL1 water gradient contact lens over their regular brand by a ratio
of 13 to 118. The survey results also showed that:

85% of subjects said DAILIES TOTAL1 water gradient contact
lenses felt comfortable at the end of the day

93% of subjects said that their vision felt clear at the end
of the day after wearing all day17.

“DAILIES TOTAL1 contact lenses truly offer consumers a
remarkable wearing experience – once you try them on the eye, you’ll realize
the difference,” said Panchali Upadhaya, Country Business Unit Head – Vision
Care from Alcon India. “They are the contact lenses you actually can’t feel
when wearing them and they maintain that high level of comfort all day. DAILIES
TOTAL1 contact lenses can easily stand up to the test of very long days.”

During a clinical study, patients rated DAILIES TOTAL1
contact lenses an average of 9.6 out of 10 for insertion comfort, and 9.2 out
of 10 for end-of-day comfort. DAILIES TOTAL1 contact lenses are specifically
designed to address contact lens discomfort – they have the highest surface
lubricity (or smoothness) and the highest breathability (or oxygen
transmissibility) of any leading daily disposable contact lens,3 delivering
exceptional comfort that lasts all day.

“Our R&D Team developed DAILIES TOTAL1 contact lenses
with two main goals in mind: reduce friction with the delicate tissues of the
eye and provide the same level of comfort at the end of the day as when the
lenses are first inserted into the eye that morning,” said Dr. Arindam Dey,
Head of Clinical Development and Medical Affairs, Alcon India. “Thanks to a
totally new approach to contact lens comfort, our development teams were able
to deliver these high-performing, water gradient contact lenses, which are
designed to meet the needs of wearers’ demanding lifestyles in today’s world.”

Water Gradient Difference

The water gradient of DAILIES TOTAL1contact lenses has a
water content that transitions from 33% at the core to over 80% at the surface;
approaching 100% at the outermost surface.1,2** They maintain 100% of initial
lubricity (‘wettability’), even after a full day of wear.

The human eye blinks about 14,000 times per day, meaning the
eyelid slides over the front of the cornea (and the contact lenses) roughly
once every six seconds. Lubricity helps to minimize friction with the delicate
tissues of the eye and at the surface of DAILIES TOTAL1 contact lenses, the
lubricity reduces this friction and helps provide the breakthrough comfort of
the lens.

Maximizing the flow of oxygen

DAILIES TOTAL1 contact lenses are made out of the material,
delefilcon A, used because of the high amount of oxygen it allows through to
the eye. Eyes need oxygen to stay healthy. Without enough oxygen, eyes can
experience such symptoms as end-of-day discomfort, dryness and redness., In
addition, the water gradient, with a lower (33%) water content at the core of
the lens than at the surface, enables more oxygen to flow through the lens,
which is important for healthy contact lens wear. DAILIES TOTAL1 contact lenses
offer the highest oxygen transmissibility of any daily disposable contact lens
on the market.

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