Thursday, November 19, 2015

40 CEOs come together to support Genesis Foundation’s cause

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40 CEOs come together to support Genesis Foundation’s cause
To raise funds for medical treatment of critically ill under-privileged children

New Delhi, November 18, 2015: Genesis Foundation (GF) today announced a first-of-its-kind event that will bring together for the first time, CEOs from Delhi, Mumbai and Bengaluru, to sing for GF Kids on Saturday, November 21, 2015 at Zorba, Sultanpur, Delhi. The evening promises electrifying performances from 40 well-known business leaders from the three cities, humming their favorite songs to support the medical treatment of 10 critically ill under privileged children. 

An evening of musical performances by leaders of boardrooms divided in teams from Delhi, Mumbai and Bengaluru, the event will see a friendly competition between the teams, who will dig into their repertoire of songs ranging from popular western to Bollywood! Celebrity judges Zila Khan, Indian Sufi and Classical Singer, N Radhakrishnan, Editor and Publisher, Rolling Stone India, Dr. S Y Quraishi, Former Chief Election Commissioner of India, and Viewers’ Choice will evaluate the competition.

Some of the well-known business leaders who will be participating are:

Niren Chaudhary, Global President, KFC, will also be performing with his band, Just In Time
The event promises an evening filled with music, jamming, unlimited fun, food and drinks—all combined with the joy of raising funds for the treatment of 10 critically ill children

Speaking on the occasion, Prema Sagar, Founder Trustee, Genesis Foundation, said, “It is always a pleasure to host these renowned corporate leaders and witness them indulging their talent for a cause. It was their idea to bring CEOs from across Delhi, Mumbai and Bangalore together, and we are delighted that the idea has now taken shape so beautifully. All of them are so talented and we are grateful to each one of them for coming together to support the treatment of critically ill children. This community of CEO supporters is very precious and their heartwarming support goes a long way in motivating us to do even more.”

An initiative to ‘Give Life A Chance’

Over the years, ‘CEOs Sing for GF Kids’ has created a community of CEOs who wholeheartedly support GF’s fund-raising initiatives to Give Life a Chance. In keeping with the Genesis Foundation’s core to build a participatory culture of giving, musically-inclined CEOs come together each year to raise funds for the critically ill and underprivileged children. “The uniqueness of CEOs Sing for GF Kids lies in its ability to give the otherwise busy business leaders an opportunity to showcase their passion whilst raising resources for the lesser privileged in the same beat” said Jyoti Sagar, Founder Trustee, Genesis Foundation.

This is what the participating CEOs have to say:

Ajay Kaul, CEO, Jubilant Foodworks Limited

“Genesis Foundation never ceases to surprise me. They are boundless in energy, resplendent with ideas, unrelenting in finding their way and focused on their objectives in the most unobtrusive way.  It starts at the top and goes all the way down.  I personally LOVE working with them and supporting them in their cause.  I wish them ALL THE BEST!”

Manoj Nair, President, Novel Office Space, Bengaluru
“Usha and I have been associated with Genesis Foundation for about 4 years now and appreciate the brilliant work being done by the team. Selfless service to the needy is truly an Act of God. And to top it their very unique and innovative idea of CEOs Sing for GF Kids truly adds to the brilliance since everyone enjoys the evening and gets a chance to contribute to a very worthy cause.
Music is our passion and this wonderful platform and opportunity being provided by GF is truly appreciated. May their tribe grow.”

Geetu Verma, Executive Director Foods & Refreshments, Hindustan Unilever Ltd
“Music for me is God. And children are God. Every time Genesis Foundation brings these two together it is magical!  As part of the 'Bombay Meri Jaan' team, I am looking forward yet again to what promises to be a superbly crafted evening and contributing to the GF’s great mission for children.”

About Genesis Foundation:

Genesis Foundation (GF) provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, post organ transplant medication, thalassemia and extreme deformities. Support from GF in the said five critical illnesses, varies from specific medical intervention, recovery and recuperation, to extended treatments like chemotherapy and follow-up medicines post surgeries. We Give Life a Chance.

So far, Genesis Foundation has supported medical treatment of more than 750 critically ill children. The children supported by the Foundation belong to families with an income of less than Rs. 10,000 per month and the parents are unable to afford treatment of these children suffering from serious life threatening ailments.

100% of funds raised are dedicated towards treatment of critically ill children as all overhead costs are borne by the trustees. GF is registered under section 80-G of the Income Tax Act of 1961, which entitles 50% tax exemption.

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