Saturday, May 9, 2015

Fujifilm announces the launch of the Instax series in India

(L-R) Aditi Arya - Winner, Mr Yasunobu Nishiyama San, MD, Fujifilm India, 1st runner-up Aafreen Rachel Vaz,  2nd Vartika Singh

Finalists of Femina Miss India 2015 unveiled the instant cameras - Mini 8, Mini 25, Mini 50S & Mini 90

Mumbai, May 8, 2015: - Fujifilm India Private Limited, announces the launch of its cutting-edge instant print technology that gives the instant print; instax series in India. Instant Print comes out of the camera develops gradually and gets sharpen in few minutes.
Inspired by its success all over the world, Instax series is a range of instant cameras presenting various features suitable for different age groups and usage patterns. Inspired by the success of all over the world; Fujifilm India plans to showcase five major products from the series in the country on 8th of May 2015. The four products which will be launched in India are the Mini 8, Mini 25, Mini 50S and Mini 90.
Commenting on the occasion, Mr. YasunobuNishiyama said, “We are excited to launch the Instax series which has been well accepted in countries outside India. This range has been designed keeping in mind predominantly young age group and their requirements. Indian young population is experimental/ wants to seek new experiences and maintain their family values. Each camera has its own unique features, distinguishing one from the other and comes with 1 year warranty. Considering the growth of the market and the steady progress of the Indian economy, we have an extremely positive outlook for this series and expect it to be welcomed by customers of diverse needs in the country.” The price range of the camera varies from Rs 6441 – Rs 13000
The instax series has products suitable for kids and teenagers as well as adults and professionals in diverse fields. It gives an emotional connect of the Target Group in the Digital Age by expressing their emotions on the frame of the picture.
The instax Mini 8 is a camera that brings instant fun and excitement to everyday life. It has a cute and compact body design and is available in seven different, cheerful colours. It comes with a simple operational system for instant pictures and Brightness adjustment dial that enables taking photos in different modes easily. It is suitable for kids and ladies who can accessorize the camera color with their attire
The instax Mini 25 comes in Stylish and compact design. It is can be used anytime, anywhere by Target group who love to click themselves as it comes with a self-snap mirror for taking self-shots.  It takes selfie print instantly which today’s youth uses to express them
The instax Mini 50S is for used to capture the Glamour of the moment which is used in sophisticated parties by Socialites/ Elite class/ People who party. It comes with a self-timer mode. It captures the mood in beautiful photo prints instantly
The instax Mini 90 is designed with a classic/retro look. It offers advanced features such as bulb and double exposures which are attractions of traditional analog cameras and offer an enhanced capability to capture light creatively. The instax Mini 90 is also equipped with new functions and features like macro mode and high performance flash, making this an ideal camera for every photographer, developed under the concept of "NEO CLASSIC."
All our instax range is available online at
About Fujifilm
Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.
Our corporate slogan is “Value from Innovation.”
Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.
Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”
We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.  Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

Fujifilm Spokesperson Profile

Mr. YasunobuNishiyama San
Managing Director Fujifilm India

YasunobuNishiyama San is the Managing Director of Fujifilm India. He is one of the most widely respected professionals, renowned for his dynamic work ethic and deep understanding of the industry thanks to his 25 years of experience. In his present role, he helms the day-to-day operations of Fujifilm India, besides focussing on crucial organisational aspects of human resource, strategy, business planning and budgeting.
Yasunobu has had a longstanding association with Fujifilm which dates back to the year 1989. Prior to taking up the role in India, he worked in the same capacity in Fujifilm Malaysia from 2011 to 2014. He was also the head of the Photo Imaging Business for the APAC region. He played a pivotal role in successfully launching the Instax Brand in Malaysia/APAC and is now looking to replicate the phenomenal popularity of the series in India.
A firm believer in the power of employee contribution and commitment, Yasunobu will focus on the “Fujifilm Innovation Idea Proposal Program” in India, through which employees can make suggestions for fulfillment of organisational goals. The program, he believes, helps the top management to take actionable decisions at the right time and place.
He envisions scaling Fujifilm India to new heights with more than 200% growth in coming 3 years, besides enhancing and establishing Gemba Capabilities for innovation. Yasunobu is determined to maintain and further bolster the market leadership position of Fujifilm in India by boldly taking up the challenge of developing new, innovative products and creating value.
With a Bachelor’s degree in Law, Yasunobu is committed to creating a company that can successfully contribute to society through sustainable growth. Leveraging his position to this end, he also aims to cultivate a culture for photography amongst young students in India. 

Company profile

Enthused by the idea of ‘Value from Innovation’, Fujifilm was established in the year 1934. Head quartered in Tokyo, Japan, Fujifilm is the pioneer in imaging technology with 81 years of experience. Backed by the most advanced technologies, the company provides solutions in Digital Cameras, Photo Imaging, Healthcare, Graphic Arts system, High Functional material, Document solution, Optical device Products.
Fujifilm India Private Limited was established as a wholly-owned subsidiary of Fujifilm Holdings Corporation in the year 2008. The company was formed to tap the potential of the rapidly-growing Indian economy and is committed to providing the Indian consumer with the best products and services. Today, Fujifilm India is a veritable leader in a broad spectrum of imaging industries, operating in the country through its branch office and Indian dealers.
A strong believer in sophistication, the company desires to combine its original technology with human resources and expertise from around the world, both internally and externally, to create innovation in India. It offers a wide range of products from B2B to B2C, based on strong R&D and fine chemical technology.

The strength of the company lies in its open innovation hub, technology and top-quality products. It also focusses on service that contributes in the advancement of culture, science, technology and improved health and environmental protection in society. The parent company's overarching aim is to help enhance the quality of life of people worldwide and Fujifilm India continues this endeavour in the country. The corporate slogan, ‘Value from Innovation’ perfectly expresses Fujifilm's commitment to continuously create innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles.

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