(L-R) Aditi Arya - Winner, Mr Yasunobu Nishiyama San, MD, Fujifilm India, 1st runner-up Aafreen Rachel Vaz, 2nd Vartika Singh |
Finalists
of Femina Miss India 2015 unveiled the instant cameras - Mini 8, Mini 25, Mini
50S & Mini 90
Mumbai,
May 8, 2015: -
Fujifilm India Private Limited, announces the launch of its cutting-edge
instant print technology that gives the instant print; instax series in India. Instant
Print comes out of the camera develops gradually and gets sharpen in few
minutes.
Inspired by its success all
over the world, Instax series is a range of instant cameras presenting various
features suitable for different age groups and usage patterns. Inspired by the
success of all over the world; Fujifilm India plans to showcase five major
products from the series in the country on 8th of May 2015. The four
products which will be launched in India are the Mini 8, Mini 25, Mini 50S and
Mini 90.
Commenting
on the occasion, Mr. YasunobuNishiyama said, “We are excited to launch the
Instax series which has been well accepted in countries outside India. This
range has been designed keeping in mind predominantly young age group and their
requirements. Indian young population is experimental/ wants to seek new
experiences and maintain their family values. Each camera has its own unique
features, distinguishing one from the other and comes with 1 year warranty.
Considering the growth of the market and the steady progress of the Indian
economy, we have an extremely positive outlook for this series and expect it to
be welcomed by customers of diverse needs in the country.” The price range of the camera varies from Rs 6441 – Rs 13000
The instax series has
products suitable for kids and teenagers as well as adults and professionals in
diverse fields. It gives an emotional connect of the Target Group in the
Digital Age by expressing their emotions on the frame of the picture.
The instax Mini 8 is a camera
that brings instant fun and excitement to everyday life. It has a cute and
compact body design and is available in seven different, cheerful colours. It
comes with a simple operational system for instant pictures and Brightness
adjustment dial that enables taking photos in different modes easily. It is
suitable for kids and ladies who can accessorize the camera color with their
attire
The instax Mini 25 comes in
Stylish and compact design. It is can be used anytime, anywhere by Target group
who love to click themselves as it comes with a self-snap mirror for taking
self-shots. It takes selfie print
instantly which today’s youth uses to express them
The instax Mini 50S is for
used to capture the Glamour of the moment which is used in sophisticated
parties by Socialites/ Elite class/ People who party. It comes with a
self-timer mode. It captures the mood in beautiful photo prints instantly
The instax Mini 90 is
designed with a classic/retro look. It offers advanced features such as bulb
and double exposures which are attractions of traditional analog cameras and
offer an enhanced capability to capture light creatively. The instax Mini 90 is
also equipped with new functions and features like macro mode and high
performance flash, making this an ideal camera for every photographer,
developed under the concept of "NEO CLASSIC."
About Fujifilm
Fujifilm established in 1934 has
believed in Innovation and creation of new values through leading edge and
proprietary technologies. FUJIFILM India as a
firm believer in sophistication, the company continues to work hard to provide
the Indian consumer the best products and services.
Our corporate slogan is
“Value from Innovation.”
Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.
Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.
Our
Goal is to be a company that is able to resolve a diverse variety of the
problems that face society, contribute to the world through the continuous
creation of value – added products and services, and achieve sustainable growth
through constant innovation. That was the commitment we made to the world when
we launched our new corporate slogan “Value from Innovation”
We
quickly ascertain customer needs, and communicate these clearly and accurately
to those involved in product development.
Instant camera – instax is successful example of this in Photo Imaging
business which was developed after accurately assessing market demands and with
all related business divisions working together throughout the entire process from
production to sales on a worldwide scale.
Fujifilm Spokesperson Profile
Mr.
YasunobuNishiyama San
Managing
Director Fujifilm India
YasunobuNishiyama San is the
Managing Director of Fujifilm India. He is one of the most widely respected
professionals, renowned for his dynamic work ethic and deep understanding of
the industry thanks to his 25 years of experience. In his present role, he
helms the day-to-day operations of Fujifilm India, besides focussing on crucial
organisational aspects of human resource, strategy, business planning and
budgeting.
Yasunobu has had a longstanding
association with Fujifilm which dates back to the year 1989. Prior to taking up
the role in India, he worked in the same capacity in Fujifilm Malaysia from
2011 to 2014. He was also the head of the Photo Imaging Business for the APAC
region. He played a pivotal role in successfully launching the Instax Brand in
Malaysia/APAC and is now looking to replicate the phenomenal popularity of the
series in India.
A firm believer in the power
of employee contribution and commitment, Yasunobu will focus on the “Fujifilm
Innovation Idea Proposal Program” in India, through which employees can make
suggestions for fulfillment of organisational goals. The program, he believes,
helps the top management to take actionable decisions at the right time and
place.
He envisions scaling Fujifilm
India to new heights with more than 200% growth in coming 3 years, besides
enhancing and establishing Gemba Capabilities for innovation. Yasunobu is
determined to maintain and further bolster the market leadership position of
Fujifilm in India by boldly taking up the challenge of developing new,
innovative products and creating value.
With a Bachelor’s degree in
Law, Yasunobu is committed to creating a company that can successfully
contribute to society through sustainable growth. Leveraging his position to
this end, he also aims to cultivate a culture for photography amongst young
students in India.
Fujifilm
Company
profile
Enthused by the idea of
‘Value from Innovation’, Fujifilm was established in the year 1934. Head
quartered in Tokyo, Japan, Fujifilm is the pioneer in imaging technology with
81 years of experience. Backed by the most advanced technologies, the company
provides solutions in Digital Cameras, Photo Imaging, Healthcare, Graphic Arts
system, High Functional material, Document solution, Optical device Products.
Fujifilm India Private
Limited was established as a wholly-owned subsidiary of Fujifilm Holdings
Corporation in the year 2008. The company was formed to tap the potential of
the rapidly-growing Indian economy and is committed to providing the Indian
consumer with the best products and services. Today, Fujifilm India is a
veritable leader in a broad spectrum of imaging industries, operating in the
country through its branch office and Indian dealers.
A strong believer in
sophistication, the company desires to combine its original technology with
human resources and expertise from around the world, both internally and
externally, to create innovation in India. It offers a wide range of products
from B2B to B2C, based on strong R&D and fine chemical technology.
The strength of the company
lies in its open innovation hub, technology and top-quality products. It also
focusses on service that contributes in the advancement of culture, science,
technology and improved health and environmental protection in society. The
parent company's overarching aim is to help enhance the quality of life of
people worldwide and Fujifilm India continues this endeavour in the country.
The corporate slogan, ‘Value from Innovation’ perfectly expresses Fujifilm's
commitment to continuously create innovative technologies, products and
services that empower the potential and expand the horizons of tomorrow's
businesses and lifestyles.
No comments:
Post a Comment