- Winners of JP #Buddiez campaign play up new summer style in latest youthful designs from John Players
Mumbai, March 31, 2015: John Players, the iconic youth fashion brand has launched the Spring Summer Collection which captures global trends and reflects the vivacity and vibrancy of youth. With the new range offering animated colours, contemporary fits and bold styling; John Players exhorts you to get together with your friends and create fun memories.
John Players offers The Cool Pool, Rugby Rush and Origine as key collections this season incasuals. The Cool Pool offers bright and breezy linens in pastel colours capturing the key trends of horizontal stripes and printed shirts. Inspired by the buzz of campus life, Rugby Rush collection presents an energetic range in varsity colours of red, white and blue with rugby graphics & sport motifs. Range of Origine casuals offer indigo dyed essentials in cotton-linens with nature inspired elements like wooden buttons. As a part of formal collections from the brand, Informalist & Sunkissed formals showcase meticulous craftsmanship along with playful styling to break the monotony of office hours.
In keeping with brand’s core values of Fun, Friends and Freedom; John Players announced the winners of the nationwide Hunt for the coolest buddies, #Buddiez. Mummiez group from Delhi were judged as the most happening buddies by an eminent jury panel from Zoom TV which included bollywood actors like Evelyn Sharma and Ali Fazal. Apart from gifting them an all-expense paid trip to Goa, John Players in association with Zoom TV has also shot a music video with its #Buddiez winners which will be aired soon on Zoom. The music video showcases the now launched Spring Summer collection of John Players.
Says Mr Atul Chand, CEO, ITC's Lifestyle Retailing Business Division, "We feel really excited for the winners of John Players #Buddiez campaign. The coolest #Buddiez of the country are today having the trip of their lives in Goa. Their music video showcases their talent and vivacity to the Indian youth. Being a youth fashion apparel brand, John Players feels the pulse of today's young generation and translates it into inspired fashion clothing that's vivid, vibrant and playful. Our latest Spring Summer Collection 2015 is just a reflection of that.”
Play it up this summer with the John Players exciting range available across 400+ exclusive stores, 1600+ multi-brand outlets, leading department and online stores across the country.For more details about #Buddiez, visit www.buddiez.co.in and connect with us atjohnplayers.com, f/itcjohnplayers & t/itcjohnplayers.
About John Players
John Players is one of India’s leading fashion brands for the male Indian youth. The offerings encompass a complete & vibrant wardrobe of Formals, Casuals and Party wear incorporating a trendy mix of colors, playful styling & smart fits. The brand has a strong & growing retail network of over 400 exclusive John Players stores, and has presence in over 1600 MBOs, leading department and online stores across the country.