Dr Batra’s has emerged as a trusted and reputed brand
INDIA, April 09, 2015: A study conducted by IMRB International across Hyderabad, Mumbai, Bangalore, New Delhi and Kolkata, shows 90 per cent of people perceive homeopathy as a trusted form of treatment and its usage is higher than any other form of treatment.
As per the survey conducted amongst the general public it was found that 100% of people are universally aware about homeopathy and 92% perceive it as ‘reputed’ form of treatment. People use homeopathy mainly for backaches, gastro, skin and hair ailments.
Among homeopathy users, 91% are satisfied with the treatment and 93% are willing to recommend homeopathy to others due to higher satisfaction levels with their treatment.
Among Dr Batra’s users 75% said that this was their first choice of treatment and 83% said they are satisfied with Dr Batra’s.
Releasing the survey coinciding with the World Homeopathy Day being observed on April 10; Padmashri recipient for medicine (Homeopathy), Dr Mukesh Batra - Founder & Chairman, Dr Batra’s Healthcare said, “It is encouraging that more and more people are using homeopathy for its safe and effective results. It’s now being used as a first line of treatment in certain diseases. “
“We are proud that Dr Batra’s has emerged as a trust worthy and reputed brand through this independent survey by IMRB,” added Dr Batra.
Mr. Sujai Mahadevan - Insights Director, IMRB International said “It is interesting to know that 100% of people are universally aware about homeopathy and the usage of homeopathy treatment is higher than any other form of treatment. Experience among homeopathic patients are in the positive direction due to higher satisfaction levels towards homoeopathy which has resulted in higher advocacy ultimately signaling positive news for the homeopathy category.”
Homeopathy is the second largest system of medicine in the world today, according to World Health Organisation (WHO) and is used by over 600 million people worldwide. In India over 100 million people depend on homeopathy for their health and wellness needs.
Homeopathy is practiced in over 80 countries and the Global Homeopathy market size is Rs.26,000 crore (ASSOCHAM.) France is the leading country where one-third of the French population uses homeopathic drugs. A survey of French pharmacists in 2004 found that 94.5 per cent reported advising pregnant women to use homeopathic medicines.
According to ASSOCHAM, the homeopathy market in India is worth Rs.2758 crore and is growing annually at 30% and as per observers it is expected to grow to Rs. 5873 crore by 2017. Homeopathy users will increase to 160 million (16 crore) in the next 3 years from its current 100 million (10 crore) users. There are 185 homeopathic colleges and 20,000 new homeopaths are added every year.
About Dr Batra’s Positive Health Clinic Pvt. Limited (DBPHCPL)
Dr Batra’s Health Care Group is founded by Dr Mukesh Batra in 1982 in Mumbai. The Group today is the leading Homoeopathic healthcare corporate, having 188 clinics across 100 cities with its presence in India, Dubai and London. In 2009, the company introduced Aesthetic Services through its flagship brand Dr Batra’s Aesthetic Solutions Pvt. Ltd. The aesthetic solutions arm of Dr Batra’s, offers a wide range of services like hair transplant, obesity solutions and skincare solutions.
The brand has also made significant progress and development in personal and healthcare products under its well established division Dr Batra’s Positive Health Products Pvt. Ltd. This marks a phenomenal contribution by Dr Batra’s due to its individualized treatment and care to over 10 lakh patients across the globe, including 3 lakh hair patients and 1 lakh skin patients.
Dr Batra’s Cyber Clinic (www.drbatras.com) has been listed in the Limca Book of Records (Editions 2004 and 2005) for becoming the first-ever cyber clinic to offer online consultation to over 4.5 lakh patients every year. It has also launched the world’s first tele-homoeopathy clinic which enables real-time multi-location connectivity. The brand is the only Homeopathic Most Trusted No. 1 Ranked Brand by The Brand Trust Report – India Study 2013, and feted as a Power Brand for the year 2012 by Planman Media. Dr Batra’s is the world’s first homoeopathic healthcare corporate to receive the much-coveted ISO 9001-2008 Certification. Moreover the brand is well known for its philanthropic work of offering free treatment services to the underprivileged sections of the society.