Thursday, November 27, 2014

VLCC fights obesity with the Orange Pledge, unveils Knowledge Paper

Healthy BMI: You could still be obese - reveals the study
Global campaign encouraging people to combat obesity

Mumbai, 26th November, 2014: On the occasion of Anti-Obesity DayTM, premier wellness brand VLCC launched its annual public awareness campaign against obesity. This campaign is aimed at encouraging people to log on to and click on the orange button on the website as a symbolic affirmation to support and fight the scourge of obesity and lead a healthier life. This was launched globally, across the 16 countries in which the company operates.

VLCC also unveiled Body Mass Index and Fat Percentage – A Paradox, a knowledge paper by the company’s R&D department, which busts a common myth that being thin doesn’t necessarily mean that one is healthy. Even a normal Body Mass Index (BMI) as a measure of good health may not be entirely accurate.

Thirteen years ago, VLCC instituted Anti-Obesity DayTM on 26th November to raise awareness about the ills of obesity. It has since evolved into a larger movement which has gained momentum as a public health campaign.Text Box: Key Findings of the Study:

• Normal BMI as a measure of good health can be a MYTH!
• More women are opting for body sculpting and body shaping treatments as compared to men
• As fat percentage increases, average waist circumference also increases 
• Too much fat, even if at normal BMI,  can  increase the risk of diseases including diabetes, high blood pressure, stroke, heart diseases and certain cancers
• A scientific approach to fat loss has helped VLCC, not only reduce weight, but also control conditions like hypothyroidism, diabetes, PCOD and such, for its clients
 The Orange Pledge is a part of this initiative.

Speaking on the occasion, VLCC Founder, Mrs. Vandana Luthra said: “Obesity is a lifestyle-related disease which concerns almost everyone, irrespective of age, gender or income group. The Orange Pledge is an endeavor to invite people to become a part of this critical public health awareness campaign and help spread the word. We support the determination of people to lead a healthy lifestyle. It has been our attempt, through constant research and study, to understand the underlying factors that cause obesity, its impact on an individual’s health and then to lay down recommendations for preventive healthcare. This knowledge paper is another step in VLCC’s ongoing efforts to make people aware of a healthier lifestyle and ensure a better quality of life. ”

The objective of the knowledge paper has been to study BMI range in relation with body fat percentage and its subsequent impact on medical conditions such as diabetes, high blood pressure, stroke, heart diseases and certain cancers. In addition to that, it also suggests more accurate assessment tools to understand lifestyle-related disorders. The sample size was a total of 983 clients, both males and females, from VLCC Wellness Centres across 4 regions in India – East, West, North and South as they fell in the BMI range of 18.5 to 22.9 (normal BMI) and 23 to 24.9 (near normal BMI).

The study infers that people with normal or near normal BMI might have the above-mentioned medical disorders owing to a high fat percentage, thus questioning the importance of BMI as a complete indicator of good health. As BMI measures the degree of excessive body weight rather than excessive body fat, it also fails to identify the differences in body composition and body fat distribution. So it may categorise even big-boned or muscular individuals as obese.
Other commonly used indicators to determine obesity include Waist Height Ratio (WHtR), Waist Circumference (WC), Skin Fold Thickness and Bio Impedance.
WC (ideally 90 cm for males & 80 cm for females), also cannot independently predict the health status of an individual since people across different demographics may have different body frames that may support different waistlines.

However, we believe that WHtR is a better public health screening tool of assessment than BMI and better predictor than WC. It is a simple metric which even the general population can use to keep track of their health. So if the WC reaches half the height, one can sound the alarm bells.

According to Dr Veena Aggarwal, ‎Head, R & D and Technical Services, VLCC Health Care Ltd., “The old parameters like BMI and Waist Circumference need to be relooked. A Body Composition Analysis which indicates the ratio of fat mass vis-à-vis muscle mass is more important. At VLCC, we have a scientific approach to weight-loss, so our clients not only have fitter bodies, but are also healthier medically. Therefore, timely intervention by experts and sustained lifestyle modifications can bring you a disease-free body for a happy, stress-free life.”

About VLCC Group

VLCC is widely recognized in India and abroad for its holistic, scientific and completely natural weight-management practices and therapeutic beauty solutions addressing the mind and body. Today, with operations at 300 locations in 121 cities across 16 countries, employing nearly 6,000 worldwide, and over 10 million satisfied customers, VLCC:
·         Manages the largest chain of Slimming, Beauty & Fitness centers across Asia
·         Runs Asia’s largest network of vocational education academies in Beauty & Nutrition
·         Manufactures in Switzerland and the company’s plants in India, Bangladesh and Singapore a comprehensive range of skin care, hair-care and body-care products under the VLCC Natural SciencesTM, Skin MTXTM, BellewaveTM and EnavoseTM banners which are not only used as consumables in treatments and therapies at all VLCC Wellness Centers globally but is also retailed through over 90,000 retail outlets, salons and parlors across South Asia, the Gulf Cooperation Council (GCC) countries and South East Asia, and
·         Has direct, company managed operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar, Kuwait, Saudi Arabia and Kenya

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