Hrithik-Katrina
duo drive the Sporty Volvo S60 in Bang Bang
Mumbai, 29th
Sep 2014:
Superstars Hrithik Roshan and Katrina Kaif will be seen driving in the
luxurious and stylish red Volvo S60 in their upcoming movie Bang Bang that
releases on October 2. The Swedish luxury car maker, Volvo Auto India has
associated with the Fox Star Studios for their action romance Bang Bang. The
movie has been directed by Siddharth Anand.
Mr.
Sudeep Narayan, PR& Digital Director, Volvo Auto
India said, “We continuously come up with
activations and associations to engage with our current and prospective
customers. These partnerships are crucial for Volvo Auto India as an effort to
bring the brand closer to its audience. Partnering with Fox Star Studios for
their movie Bang Bang was an obvious choice. Both Hrithik and Katrina are a hot
favourite of the Indian audience and pairing them with the luxurious Volvo S60
would certainly be a super combination. We are always on a lookout to identify
apt industry platforms to participate and showcase our carlines. Showcasing the
Volvo S60 in a much awaited movie such as Bang Bang is yet another endeavour
for us to come closer towards our customers.”
Shikha
Kapur, CMO, Fox Star Studios, says,
"Bang Bang is a film that rides high on style and glamour. It exudes a
scale seldom seen before in Indian cinema, anchored by rock-solid
acts, and we have tried in every way to go beyond the conventional to
create an unparalleled film viewing experience. We found a worthy partner in
Volvo, as it reflects the same brand values of the film : cool, stylish,
innovative and with a strong performance at its core. This is truly a dynamic
association and we welcome Volvo as an integral part of the Bang Bang
stable."
Go Fish
has been instrumental in getting Volvo Cars to associate with Bang Bang. Sajay
Moolankondan, Director, Go Fish Entertainment Pvt Ltd, Bollywood’s premiere
movie marketing company adds “Bang Bang is one of the most awaited and
stylish films of Bollywood this year. It was just the perfect film that we were
looking out for to showcase the sporty Volvo S60.
The
Volvo S60 bears a confident and sporty look. Inspired from the ruggedness of
the wild, it has road presence and displays striking face with focused and
determined looking headlamps. It exudes unmatched charm. The emphasis is on
horizontal lines at the front with a wider grille, horizontal chrome bars and
daylight running lights are positioned low to the ground to give the car a striking,
road hugging presence. The character defining lines on the bonnet paints a
solid look in the front while the dual integrated exhausts at the back of the
car carries a racier and an exciting persona. When it comes to safety we’re
always a step ahead. The City Safety feature from 30km/h has been advanced to
50km/h.
The S60 is equipped
with the new D4 diesel engine with 1984CC. The engine produces maximum
horsepower of 181 along with the torque of 400 Nm and 8 speed automatic
transmission.
Volvo
Auto India
Swedish
luxury carmaker Volvo Auto India (VAI) established its presence in India in
2007 and has since then, worked intensively to market the Swedish brand in this
country. Volvo Cars currently markets products through its dealerships in New
Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore, Hyderabad,
Chennai, Bangalore, Kochi, Vishakhapatnam and Pune. Soon the cars will be seen
in West Delhi and Kolkata with a new dealership opening there.
The company sells five luxury models.
Volvo S80 – An exquisitely elegant saloon
Volvo S60 – A sporty sedan
Volvo XC60 – A technologically advanced
compact luxury SUV, apt for Indian roads
Volvo V40 Cross Country – The adventurous
cross country
Volvo XC90 - A 7-seater luxury SUV which is
sturdy and apt for Indian families
Volvo’s Brand Philosophy
‘Designed Around
You’ is the brands translation of going an extra mile to understand customers
better. This human-centric approach enables Volvo Cars to know the pulse of the
customers and gauge what they desire in a product. With this thought the brand
places the customer at the heart of its design. Every Volvo car boasts of
cutting-edge technology with engineering that is executed around human values.
For more on Volvo Cars,
please visit - www.volvocars.in
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