‘ABSOLUT India Limited Edition’ Bottle design initiative received over 2,000 entries
VOTE NOW for the best design!!
Mumbai, August 23, 2014: ABSOLUT, the world’s most iconic vodka has received overwhelming response to its call for entries to design its first ABSOLUT India Limited Edition Bottle. The company has received over 2,000 design entries from various artists and creative minds across the country.
The design entries will be judged by prominent creative personalities such as Mr. Piyush Pandey, Executive Chairman and Creative Director, South Asia - Ogilvy & Mather; Mrs. Sujata Keshavan Chairman, Brand Union; Mr. Bharat Sikka, Filmmaker and Photographer and Mr. Arjun Bhasin, Celebrity Stylist.
ABSOLUT is going all out by involving their ardent consumers to vote for their favourite design that they would like to see as the ABSOLUT India Limited Edition bottle. It is a matter of immense pride when a country gets its own Absolut Limited edition and becomes part of the rich history of the brand. The voting commenced on Tuesday, 19th August, 2014 and will end on Tuesday, 26th August, 2014. (To vote, please click on: https://www.talenthouse.com/i/
The enthusiasm among Indians for the exclusive Indian edition bottle is very evident with Talenthouse India recording an overwhelming 10,000 plus votes within the first 24 hours.
About Absolut India Limited Edition Initiative:
ABSOLUT Vodka, known for its creative collaboration with leading artists had started an initiative, where the brand invited design entries from India’s talented artists and creative minds for the first ever ‘ABSOLUT India Limited Edition’. This initiative aims to put India on the global vodka map, being the first country in Asia to have its very own Limited Edition for ABSOLUT. The selected design will be incorporated on the ‘ABSOLUT India Limited Edition’ bottles giving credit to the designer.
ABSOLUT Vodka is the world’s most iconic vodka. For over 30 years, Absolut Vodka has collaborated with the creative world and the collection today comprises more than 800 works from artists such as Andy Warhol, Francesco Clemente, Louise Bourgeois, Rosemarie Trockel, Angus Fairhurst, Jan Saudek, Béatrice Cussol & Anish Kapoor.
In the late 1980s, ABSOLUT® VODKA launched its “Cities” advertising campaign with a wink and a nod to the intrinsic flare and historical heartbeat of what makes each city special. In 2007, the brand brought the “Cities” campaign to life with the launch of ABSOLUT® NEW ORLEANS, followed by – ABSOLUT® LOS ANGELES in 2008, ABSOLUT® BOSTON in 2009, ABSOLUT® BROOKLYN in 2011, and many others. The next one in this esteemed series of limited edition is ABSOLUT INDIA.
For more information visit: http://www.absolut.com/
About Talenthouse India
Talenthouse is an international platform that provides emerging talents and aspiring performers, artists and creative individuals with opportunities to work with leading artists and brands. Talenthouse has been associated with globally renowned artists like Metallica, U2, Paul McCartney, Lady Gaga, Pink, Rod Stewart, Kylie Minogue, Anita Dongre, VidhuVinod Chopra, Rocky S, Shaan and many global brands. It is the only platform to boast of over 3,00,000 artists and a 40-member outreach across the globe.
Talenthouse India, a part of Reliance BIG Entertainment Pvt. Ltd., based in Mumbai oversees growth and business in India and South East Asia. It focuses on nurturing fresh and creative talent in the country and provides opportunities for collaboration at an international level. Talenthouse connects with artists across film, fashion, music, photography art and design on collaborative projects.