New shopping hub with exclusive designs at
Mumbai:
July, 2014: India is the fifth largest retail
destination globally. The Indian retail industry has experienced tremendous
growth over the last decade. The ethnic apparel market that is slated to grow
annually at 13-15 percent by 2020 will see the launch of a new player in the
ethnic space – Perrian Lifestyle.
Perrian Lifestyle is a fresh and dynamic ethnic wear lifestyle brand that
thrives to make both traditional as well
as contemporary clothing. Perrian Lifestyle is the brainchild of Ms. Moushumi Mitra.
Started
with the vision to cater the changing lifestyle needs of Indian customers,
Perrian Lifestyle enables the consumer to select the best designs that are in
trend today. With the knowledge of Indian consumer behaviour and current market
trends, they bring a total coordinated solution for Women.
Perrian
Lifestyle has created a wide range of products that are fashionable and
comfortable. The offering comprises of a vast variety of apparel for women –
from salwar kameez and sarees to lehengas, anarkalis, Indo-western gowns which
include zardosi work, kundan, ari, gota, pita, pearls, stones, Chikankari etc.
in the fabrics like delicate laces, rich chiffons and smooth silk and satins.
On this occasion Ms. Moushumi Mitra,
founder of Perrian Lifestyle says, “I’m very excited to announce Perrian
Lifestyle and it gives us a great pleasure to provide our customers with unique
designs and to create a truly global piece of fashion at affordable price. Our
primary focus is high production numbers whereby ultimately, high revenue but
fashion-driven focus. Our aim is to offer consumers unique and original collection.”
The 2014
Festive collection celebrates endless summer with colorful, ethnic-inflected
designs that capture the youthful attitude of Indian style. The colourful way of life inspires fluid
silhouettes, bold prints, and pops of saturated color all with a classic look.
Perrian
Lifestyle is located in suburbs of Mumbai offers the trendiest designs with all
in - house services such as customized stitching to tailor made designs.
Perrian Lifestyle is a one stop shop for all kinds of ethnic apparel.
Clothes
at Perrian Lifestyle are designed by blending Indian and western styles
providing designer clothing for women. The products at the store are
invigorated every week in each category, as Ms. Mitra says, “Fashion for me is
something experimenting and always changing, so I travel and source products
from all over India so that we can grant a bonus to control price with every
increase in quality for the customer.”
Currently
Perrian Lifestyle exports its clothes across the globe like UK, Germany, South
Africa and Mauritius It meets the needs of consumers by creating distinct
combination of fashion and quality for multiple lifestyle occasions at an
affordable price. When brides to be, bridesmaids or the family’s other ladies
walk in to the store, they will be wowed with the extravagance of richly
embroidered fabrics, authentic sarees, lehengas in exclusive designs and more.
Perrian Lifestyle intends to open around 12 stores across Mumbai and
subsequently pan India in the next two years.
Perrian
Lifestyle is all set to engross consumers to a lot of fun activities at the
store which will make it much visit store for finest exclusive designs and fun
shopping experience.
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