Wednesday, June 4, 2014

Immitation jewellery sees a surge in online demand

Immitation jewellery  sees a surge in online demand

With sky high price in gold jewellery the affordable and trendy way to become fashion forward is imitation jewellery. It doesn’t come at a high price so you can buy each one for styling your daily wears and if you lose them it won’t  affect your pocket heavily.

From the local shops in various towns to the online market, imitation jewellery has established a good demand among the youth.  In an established market with players like jabong snapdeal myntra, fashion and you, various new players like,,, artncraftemporip, are starting to show their mark. By bringing a huge portfolio of designs and trends they have much to offer at the most affordable prices.

The demand for imitation jewellery has surged by over 85 per cent in the last one year on account of sharp rise in gold and silver prices, a study by industry body Assocham has said. The imitation jewellery market, which is about Rs 8,000 crore in India presently, is expected to touch Rs 15,000 crore by 2015 owing to growing demand and popularity, Assocham said in the study.

Rahul Garg, Co-Founder & CEO, 

Rahul Garg brings with himself the coveted combination of an IIT education and an elite investment banking background. Having pursued his B.Tech in Chemical Engineering from the prestigious IIT Bombay, he completed the equally distinguished Chartered Financial Analyst (CFA) programme in 2010 from the CFA Institute, USA. After having worked for 8 years in investment advisory roles at top global investment banks like Lehman Brothers, Nomura International and HSBC Securities, helaunched, a leading online marketplace for authentic, ethnic, carefully curated designer and traditional lifestyle products. 
Rahul has had many an outstanding professional achievement to his credit before diving headlong into In 2007, at the age of 24, he became one of the youngest Research Analysts at Lehman Brothers.At the age of 27, he was one of the youngest Vice Presidents on WallStreet. In 2012, he was ranked as the 16th best analyst in India by Asia Money.While achieving success so early in the high echelons of the investment banking world had a thrill of its own, he never forgot his passion and dream of going down the entrepreneurial route. is India’s leading destination for novel, authentic and affordable handmade and designer lifestyle products at the best prices. If it’s luxury with an artistic flair that you seek, is the answer. With a growing portfolio of over 30,000 products (designs) across over 50 lifestyle categories, the online marketplace offers aesthetically-inclined patrons a huge but carefully curated collection of sarees, contemporary and ethnic jewellery, jhumkas, bangles, dress materials, suits, apparels, ethnic wear, lehengacholis, handbags, clutches, bedding, furnishings, lamps and lanterns, vases, home décor products, kitchen and dining products, decorative tables, Indian handicrafts amongst others.

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