Monday, January 6, 2014

Mumbai leads online search for Footwear across 6 metros: Online Shopping Search Trends Report 2013

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Mumbai leads online search for Footwear across 6 metros: Online Shopping Search Trends Report 2013

·         Mumbaikars have a fetish for shoes; accounting for 15% of searches in this category

·         Samsung (28.6%) retains position as the no. 1 Mobile Phone brand; Lenovo (12.55%) most popular PCs & Tablets brand
·         Deepika Padukone, Priyanka Chopra branded merchandise searched more than Kareena Kapoor, Katrina Kaif and Anushka Sharma
Mumbai, January 6,, India’s #1 search and comparison site for shoppers, today announced that online shoppers in Mumbai led the search for Footwear across the six metro cities in 2013. The findings were part of’s Online Shopping Search Trends Report 2013. The report analyses the key consumer online shopping search trends in 2013 based on customer searches on
Some of the topline findings of’s Online Shopping Search Trends Report 2013 are:
·         The Top 5 most searched categories in 2013 were Mobile phones followed by Apparel, PC & Tablets, Home & Kitchen and Books.
·         The Top 5 most-searched mobile phone brands in 2013 were Samsung (28.60%), Micromax (18.61%), Sony (9.99%), Nokia (9.91%), Apple (5.14%). Samsung’s popularity grew steadily throughout the year while other brands saw ups and downs. Searches on Micromax peaked in Q1 2013 when the new Canvas was launched but fell only to show new growth with the Canvas Turbo launch promoted by Hugh Jackman. Nokia lost ground from Q4 2012 to Q2 2013 but recovered strongly with the new Lumia releases (Lumia 520, 720, 625 etc).
·         The Top 5 most searched PC & Tablets brands were Lenovo (12.55%), Samsung (12.17%), Micromax (10.13%), ASUS (8.86%), HP (5.91%).
·         The Top 5 cities that searched online the most in 2013: Delhi, Mumbai, Bangalore, Hyderabad, Chennai. Traffic from tier-2 cities and mini towns such as Pune, Gurgaon, Noida and Chandigarh also increased by over 120% Year-on-Year.
·         Delhiites searched the most for Home Appliances in 2013. Consumers in Kolkata searched the most for Entertainment products (Books, Music, Movies, Video Games), accounting for 62% of searches in this category. However, video games were most searched by consumers in Hyderabad.
·         In Chennai and Bangalore consumers searched the most for Mobile phone and Apparel accounting for more than 60% of the overall searches.
·         Consumers in Mumbai fancy their shoes;  they  accounted  for 15% of searches in this category
·         Most searched Products by Category in 2013
o   Most searched Books - The Oath of the Vayuputras by Amish Tripathi,  Inferno by Dan Brown, The Immortals of Meluha by Amish Tripathi. After the nomination for the Booker Prize was announced, the most searched books were The Lowland by Jhumpa Lahiri, We Need New Names by NoViolet Bulawayo & A Tale for Time Being by Ruth Ozeki whereas Luminaries by Eleanor Catton was not amongst the most popular. However, after the prize was announced, Luminaries became number one searched book while other books lost ground.
o   Most searched Bollywood Movies  – Student of the Year, Barfi!, Aashiqui 2
o   Most searched Authors – Amish Tripathi, Dan Brown and Chetan Bhagat
o   The most searched Beauty Products in 2013 were Lakme (16.91%), Loreal (7.07%), Maybelline (5.35%), VLCC (3.64% ), Nirus (3.05%).
o   The most searched Home Appliances brands were of Samsung (20.36%), LG (13.12%), Videocon (12.43%), Whirlpool (10.07%), IFB (8.49%).
o   In the Kitchen Appliances segment, the popular brands that consumers searched  for were Philips (13.32%), Kent (10.66%), Eureka Forbes (10.35%), Black & Decker (9.15%), Michley (7.34%).
o   The most searched Shoes brands were Puma (15.47%), Nivia (11.13%), Nike (10.36%), Adidas (7.10%), Reebok (5.88%).
o   Amongst Toys & Games the most searched brands on were Maisto (9.01%), Funskool (7.66%), Mattel (6.63%), Ben10 (6.23%), Fisher-Price (4.15%).
·         Trending on Sachin Tendulkar’s retirement announcement witnessed 11X growth in searches on him in the run up to his final test match and triggered 15X search on books related to him. The most searched books were – Sachin: A Hundred Hundreds Now by V.Krishnaswamy, Rahul Dravid and Achekar Ramakant, Sachin: Genius Unplugged by Suresh Menon, Dinesh Kumble and Muttiah Muralitharan and Sachin: Cricketer of the Century by Vimal Kumar.
·         Bollywood was a major influence in Apparel category in 2013. Consumers searched for Deepika Padukone and Priyanka Chopra branded merchandise more than merchandise related to Kareena Kapoor, Katrina Kaif and Anushka Sharma.

·         Consumers in India also searched for global products on Products such as Google Nexus range of phones and tablets as well as the new PlayStation 4 during Q1, Q2 and Q3 of 2013, were searched for when these products were launched in the US market.

·         Pricing played an important role in 2013. witnessed a shift in consumer preference with respect to pricing.  As compared to 2012, consumer preferences in Mobiles and Tablets category gravitated towards the higher priced models this year. In tablets as well, a similar trend was witnessed with 77% of tablet demand falling in the +10k segment in 2013 from about 33% in 2012. Consumers have even shown a similar preference in the mobile accessories for higher priced phones.

·         However, there has been a reverse consumer behavior in the Watches category. Consumers have shown a preference towards watches in a lower price band in 2013 as compared to 2012. In 2013, there has been a shift in demand from very expensive watches to moderately expensive ones, with the demand for highly priced watches (less than Rs.2,000) falling by more than 100%. Some of the most popular watch brands in 2013 have been Casio, Sony, Fastrack, Titan, Fossil.

·         Most Searched Brands 2012 vs. 2013: Consumer Electronics remain the most-searched products. Samsung has retained its position as the number one brand. Nokia, through its launch of popular mobiles in the Lumia series, has gained back some lost ground and is ranked number 2 now while Micromax (ranked at number 4) has lost 2 positions in the charts in 2013, being displaced by Sony, which is ranked at number 3.

Commenting on the report, Mahendra Nerurkar, General Manager, said, “Customers in India are increasingly adapting to online shopping. One in four online shoppers now visits a comparison shopping site before completing a purchase on a seller website. We are not only witnessing an increase in traffic from the Top 6 cities but from mini towns as well. With some of the best deals across hundreds of e-commerce websites listed on, our endeavor is to make it easy for customers to discover these deals in a few quick clicks. For our Sellers, our Online Shopping Search Trends Report 2013 will provide analytics and data to our sellers and help them take business decisions.” has been ranked as the number one comparison shopping website in India, by comScore. With 30 million listings across 25 categories, from over 1600 online shopping sites and 50,000 nearby stores, remains at the top of the pack, offering a single convenient place where customers can find virtually any product, compare prices across online shopping sites, read product and seller reviews, and find nearby sellers. With over 10 million monthly visits and 3.5 million Facebook fans, is a logical destination for sellers to list on and get discovered by high intent shoppers.
        About is India’s #1 search and comparison site for shoppers; each week millions of shoppers visit to find the best offers online.  With over 30 million listings from over 1,600 seller websites and 50,000 offline sellers, is the largest online organized selection of products in India.  At one place, customers can find the best offers on leading online e-commerce web sites such as, Jabong, HomeShop18, Indiatimes Shopping, Infibeam and hundreds more.  Through, customers can find the best online offers on virtually anything from mobile phones to magnets, fashion goods to furniture, books to baby products; even flowers, groceries and pet supplies. strive to make it easy for customers to find the best offers; with features such as product reviews, seller ratings, and personalized recommendations, help customers make the most informed purchase decision online. is a service provided by Amazon.
About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; DVDs, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.
Amazon and its affiliates operate websites, including,,,,,,,,, and now As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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