Mumbai leads online search for Footwear across 6 metros:
Junglee.com Online Shopping Search Trends Report 2013
·
Mumbaikars have a fetish for shoes; accounting for 15% of searches in this category
·
Samsung (28.6%) retains position as the no. 1 Mobile Phone brand; Lenovo (12.55%) most popular PCs & Tablets brand
·
Deepika Padukone, Priyanka Chopra branded merchandise searched more than Kareena Kapoor, Katrina Kaif and Anushka Sharma
Mumbai, January 6, 2014 – Junglee.com, India’s #1 search and comparison site for shoppers, today announced that online shoppers in Mumbai led the search
for Footwear across the six metro cities in 2013. The findings were part of
Junglee.com’s Online Shopping Search Trends Report 2013. The report analyses the key consumer online shopping search trends in 2013 based on customer searches on Junglee.com.
Some of the topline findings of Junglee.com’s Online Shopping Search Trends Report 2013
are:
·
The Top 5 most searched categories in 2013 were Mobile phones followed by Apparel, PC & Tablets, Home & Kitchen and Books.
·
The Top 5 most-searched mobile phone brands
in 2013 were Samsung (28.60%), Micromax (18.61%), Sony (9.99%), Nokia
(9.91%), Apple (5.14%). Samsung’s popularity grew steadily throughout
the year while other brands saw ups
and downs. Searches on Micromax peaked in Q1 2013 when the new Canvas
was launched but fell only to show new growth with the Canvas Turbo
launch promoted by Hugh Jackman. Nokia lost ground from Q4 2012 to Q2
2013 but recovered strongly with the new Lumia releases
(Lumia 520, 720, 625 etc).
·
The Top 5 most searched PC & Tablets brands were Lenovo (12.55%), Samsung (12.17%), Micromax (10.13%), ASUS (8.86%), HP (5.91%).
·
The Top 5 cities that searched online the most in 2013:
Delhi, Mumbai, Bangalore, Hyderabad, Chennai. Traffic from tier-2
cities and mini towns such as Pune, Gurgaon, Noida and Chandigarh also
increased by over 120% Year-on-Year.
·
Delhiites searched the most for Home Appliances in 2013. Consumers in Kolkata
searched the most for Entertainment products (Books, Music, Movies,
Video Games), accounting for 62% of searches in this category. However,
video games were most searched by consumers in Hyderabad.
·
In Chennai and Bangalore consumers searched the most for Mobile phone and Apparel accounting for more than 60% of the overall searches.
·
Consumers in Mumbai fancy their shoes; they accounted for 15% of searches in this category
·
Most searched Products by Category in 2013
o
Most searched Books - The Oath of the Vayuputras by Amish Tripathi,
Inferno by Dan Brown, The Immortals of Meluha by Amish Tripathi. After the nomination for the Booker Prize was announced, the most searched books were
The Lowland by Jhumpa Lahiri, We Need New Names by NoViolet Bulawayo &
A Tale for Time Being by Ruth Ozeki whereas Luminaries by Eleanor Catton was not amongst the most popular. However, after the prize was announced,
Luminaries became number one searched book while other books lost ground.
o
Most searched Bollywood Movies – Student of the Year,
Barfi!, Aashiqui 2
o
Most searched Authors – Amish Tripathi, Dan Brown and Chetan Bhagat
o
The most searched Beauty Products in 2013 were Lakme (16.91%), Loreal (7.07%), Maybelline (5.35%), VLCC (3.64% ), Nirus (3.05%).
o
The most searched Home Appliances brands were of Samsung (20.36%), LG (13.12%), Videocon (12.43%), Whirlpool (10.07%), IFB (8.49%).
o
In the Kitchen Appliances segment,
the popular brands that consumers searched for were Philips (13.32%),
Kent (10.66%), Eureka Forbes (10.35%), Black & Decker (9.15%),
Michley (7.34%).
o
The most searched Shoes brands were Puma (15.47%), Nivia (11.13%), Nike (10.36%), Adidas (7.10%), Reebok (5.88%).
o
Amongst Toys & Games the most
searched brands on Junglee.com were Maisto (9.01%), Funskool (7.66%),
Mattel (6.63%), Ben10 (6.23%), Fisher-Price (4.15%).
·
Trending on Junglee.com: Sachin
Tendulkar’s retirement announcement witnessed 11X growth in searches on
him in the run up to his final test match and triggered 15X search on
books related to him. The most searched books
were – Sachin: A Hundred Hundreds Now by V.Krishnaswamy, Rahul Dravid and Achekar Ramakant,
Sachin: Genius Unplugged by Suresh Menon, Dinesh Kumble and Muttiah Muralitharan and
Sachin: Cricketer of the Century by Vimal Kumar.
·
Bollywood was a major influence in Apparel
category in 2013. Consumers searched for Deepika Padukone and Priyanka
Chopra branded merchandise more than merchandise related to Kareena
Kapoor, Katrina Kaif and Anushka Sharma.
·
Consumers in India also searched for global
products on Junglee.com. Products such as Google Nexus range of phones
and tablets as well as the new PlayStation 4 during Q1, Q2 and Q3 of
2013, were searched for when these products
were launched in the US market.
·
Pricing played an important role in 2013. Junglee.com
witnessed a shift in consumer preference with respect to pricing. As
compared to 2012, consumer preferences in Mobiles and Tablets category
gravitated towards the higher
priced models this year. In tablets as well, a similar trend was
witnessed with 77% of tablet demand falling in the +10k segment in 2013
from about 33% in 2012. Consumers have even shown a similar preference
in the mobile accessories for higher priced phones.
·
However, there has been a reverse consumer
behavior in the Watches category. Consumers have shown a preference
towards watches in a lower price band in 2013 as compared to 2012. In
2013, there has been a shift in demand from very
expensive watches to moderately expensive ones, with the demand for
highly priced watches (less than Rs.2,000) falling by more than 100%.
Some of the most popular watch brands in 2013 have been Casio, Sony,
Fastrack, Titan, Fossil.
·
Most Searched Brands 2012 vs. 2013:
Consumer Electronics remain the most-searched products. Samsung has
retained its position as the number one brand. Nokia, through its launch
of popular mobiles in the Lumia series, has
gained back some lost ground and is ranked number 2 now while Micromax
(ranked at number 4) has lost 2 positions in the charts in 2013, being
displaced by Sony, which is ranked at number 3.
Commenting on the report, Mahendra Nerurkar, General Manager, Junglee.com said,
“Customers in India are increasingly adapting to online shopping. One
in four online shoppers now visits
a comparison shopping site before completing a purchase on a seller
website. We are not only witnessing an increase in traffic from the Top 6
cities but from mini towns as well. With some of the best deals across
hundreds of e-commerce websites listed on Junglee.com,
our endeavor is to make it easy for customers to discover these deals
in a few quick clicks. For our Sellers, our Online Shopping Search
Trends Report 2013 will provide analytics and data to our sellers and
help them take business decisions.”
Junglee.com has been ranked as the number one comparison shopping
website in India, by comScore. With 30 million listings across 25
categories, from over 1600 online shopping sites and 50,000 nearby
stores, Junglee.com remains at the top of the pack, offering
a single convenient place where customers can find virtually any
product, compare prices across online shopping sites, read product and
seller reviews, and find nearby sellers. With over 10 million monthly
visits and 3.5 million Facebook fans, Junglee.com
is a logical destination for sellers to list on and get discovered by
high intent shoppers.
About Junglee.com
Junglee.com is India’s #1 search and
comparison site for shoppers; each week millions of shoppers visit
Junglee.com to find the best offers online. With over 30 million
listings from over 1,600 seller websites and 50,000 offline
sellers, Junglee.com is the largest online organized selection of
products in India. At one place, customers can find the best offers on
leading online e-commerce web sites such as Amazon.in, Jabong,
HomeShop18, Indiatimes Shopping, Infibeam and hundreds
more. Through Junglee.com, customers can find the best online offers
on virtually anything from mobile phones to magnets, fashion goods to
furniture, books to baby products; even flowers, groceries and pet
supplies. Junglee.com strive to make it easy for
customers to find the best offers; with features such as product
reviews, seller ratings, and personalized recommendations, Junglee.com
help customers make the most informed purchase decision online.
Junglee.com is a service provided by Amazon.
About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune
500 company based in Seattle, opened on the World Wide Web in July 1995
and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to
be Earth’s most customer-centric
company, where customers can find and discover anything they might want
to buy online, and endeavors to offer its customers the lowest possible
prices. Amazon.com and other sellers offer millions of unique new,
refurbished and used items in categories such
as Books; DVDs, Music & Games; Digital Downloads; Electronics &
Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and
Tools, Auto & Industrial. Amazon Web Services provides Amazon’s
developer
customers with access to in-the-cloud infrastructure services based on
Amazon’s own back-end technology platform, which developers can use to
enable virtually any type of business. Kindle Paperwhite is the
most-advanced e-reader ever constructed with 62% more
pixels and 25% increased contrast, a built-in front light for reading
in all lighting conditions, extra-long battery life, and a thin and
light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and
faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage
for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data
package. The all-new Kindle Fire features a 20% faster processor, 40%
faster performance, twice the memory, and longer battery life.
Amazon and its affiliates operate websites, including
www.amazon.com,
www.amazon.co.uk, www.amazon.de,
www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn,
www.amazon.it, www.amazon.es,
www.amazon.com.br and now www.amazon.in.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act of
1934. Actual results may differ significantly
from management's expectations. These forward-looking statements
involve risks and uncertainties that include, among others, risks
related to competition, management of growth, new products, services and
technologies, potential fluctuations in operating results,
international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that
potentially could affect Amazon.com's financial results is included in
Amazon.com's filings with the Securities and Exchange Commission,
including its most recent Annual Report on Form 10-K
and subsequent filings.
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