ANCHOR
ELECTRICALS SETS UP ITS EXCLUSIVE PANASONIC LED LIGHTING EXPERIENCE CENTRE IN
INDIA
·
Focus
on residential LED lighting and fixtures with exclusive lighting plan services
for residential set-ups
December 2nd, Mumbai: Continuing
with its focus on providing the best of innovation and technology, India’s
leading electrical solutions manufacturer - Anchor Electricals Pvt. Ltd (A
Panasonic Group Company), today opened its first state-of-the-art LED lighting
showroom in Mumbai. This showroom gives consumers a ‘see, touch and feel’
experience of a diverse range of world-class home decorative lighting concepts
and functions. Present on the occasion were,
Mr. Makoto Kitano, Director of Lighting Business Division and Vice President of
Eco Solutions Company, Mr. Manabu Takeda, Senior Councilor - Residential
Lighting Business, Mr. Kiyoshi Otaki, Managing Director, Anchor Electricals
Pvt. Ltd, Mr. Takaki Oguri, Joint Managing Director, Sales & Marketing,
Anchor Electricals Pvt. Ltd, and Mr. Ashok Gangar, Vice President Sales, Anchor
Electricals Pvt. Ltd.
With an in-house simulation room, customers will be able
to view the lighting effects of various kinds of lighting fixtures and
installation options in different settings. The showroom brings alive, ample
possibilities of LED lighting and helps customers understand how the integrated
lighting solution works in a given home environment. It will also have a
comprehensive range of lighting solutions for the entire home. The 47 new models
that will be available at the showroom include Large Ceiling Light, Compact
Ceiling Light, Chandelling (chandelier-like decorative ceiling light),
Down-light, Line Light and Wall bracket models.
Speaking on
the launch, Mr.
Makoto Kitano, Director of Lighting Business Division and Vice President of Eco
Solutions Company said, “Driven by our commitment to the Indian consumer
and the local market, this new LED lighting experience centre will help us
serve our customers better with our best-in-the-class products. It will
encompass our overall approach to impeccable quality assurance, demonstrating
the importance of stylish, carefully-crafted lighting in the daily lives of our
consumers.” He further added, “Anchor contributes significantly to Panasonic
overall turnover and we are hoping to drive increment in the market share from
this segment in the coming years.”
Mr.
Kiyoshi Otaki, Managing Director, Anchor Electricals Pvt. Ltd said “Anchor
is looking at opening more such LED lighting experience centres across major
cities in India to strengthen its partnership with interior designers,
architects, and lighting professionals. We hope that the expansion of this new
lighting business will also generate synergy effects with Anchor’s largest
business, wiring devices.
Commenting on
the launch, Mr. Manabu Takeda, Senior
Councilor, Residential Lighting Business, Panasonic Corporation said, “Our
aim is to bridge the awareness and experience gap that exists in the minds of
lighting experts and users. We wish to apply the lighting business experience
developed in Japan, for India as well by introducing high-quality LED lighting
products that are safe and reliable. With environmental deterioration and
energy shortages becoming more and more serious with each passing day,
energy-saving has become a part of the global development trend.”
The
company has also introduced a service for offering lighting plans for
residential spaces. Keeping in line with the fact that Panasonic offers over 200
thousand residential lighting plans annually in Japan, this service will also
be utilized in India to create lighting designs tailored to individual clients,
working with their interior design requirements when constructing a new house
or renovating their current residence. Lighting consultants can select suitable
lighting fixtures and suggest lighting layouts that can be incorporated into
architectural drawings of the home. This service targets home owners as well as
interior designers and architects active in housing design. It is a service
that promotes sophisticated lighting environments and the products are
specifically designed for residential, hospitality, and architectural purposes.
India is one of the most important and strategic markets
for Panasonic globally. Having set a base in the consumer electronic business,
the company now has a renewed focus on the B2B and B2G business aiming to
secure 8 percent revenue from its enterprise business. Panasonic lighting is
the world's third largest lighting company with global sales reaching to 3
billion USD, with LED lighting sales accounting for approximately 1 billion
USD. As India grapples with challenges related to energy deficiency, LED
lighting technology would be highly effective in saving energy and reducing
pollution. For example, a Panasonic 5.5W LED down light source consumes less
than 2.5 times of power than that of a 14W CFL lamp light source and has over
6.5 times longer life. (LED downlight’s life of light source stands at 40,000
hours compared to CFL lamp light source life at 6,000 hours).
Refer to the link for the LED lights showroom
inauguration:-
About
Anchor Electricals
Headquartered in Mumbai, Anchor
electrical Private Limited started nearly five decades ago and became a
subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It
is one of the largest domestic manufacturers of electrical construction
materials with 4 manufacturing locations and boasts of 55 domestic bases and
has employee strength of 10,004. Its sales and operating profit are steadily
growing and it ended the last financial year with net sales of Rupees 13.5
billion and a stated capital of Rupees 4.8 Billion. It has a dominant market
share in wiring devices and it is constantly expanding its product range and
growing market share in Circuit Breakers, Lighting and Luminaries, Fans and
Wires/ Cables. Anchor aims to double this in the next three years from
the existing and some new product categories. For more information on Anchor,
please visit: www.anchor-world.com.
About Panasonic India
Panasonic
makes available in India its wide range of consumer electronics, home
appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems,
Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines,
Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and a wide
range of system products including communication ones like Phones, High
Definition Video-conferencing, Professional Audio Video products like Broadcast
Cameras, Projectors and Displays, Business Solutions including Printers,
Whiteboards and Security solutions. The company currently has a workforce of
about 12,500 in India. For more information on the company and the Panasonic
brand in India, please visit: http://panasonic.co.in.
No comments:
Post a Comment