RAY-BAN NEVER HIDE SOUNDS 2013 CELEBRATED THE GRAND EVENT IN MUMBAI

 

 

 

 

RAY-BAN NEVER HIDE SOUNDS 2013 CELEBRATED THE GRAND EVENT IN MUMBAI 

Live power packed performance by five upcoming bands & seasoned artists

Mumbai, November 30, 2013: Ray-Ban Never Hide Sounds 2013, the nationwide hunt for the best bands came to its final destination in Mumbai on November 30, 2013. Hard Rock Café witnessed a night of music filled with energy and unmatched enthusiasm. Upcoming bands Parvaaz, Frisky Pints, Life, Rang, Nasya along with their seasoned mentors Benny Dayal, Raghu Dixit, Shilpa Rao, Uday Benegal and Harshdeep Kaur played to a house full of music lovers, an audience that reflected the spirit of the city.

“Ray-Ban Never Hide Sounds 2013” is an extension of Ray-Ban’s ‘Envision Campaign’ which celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. This year “Ray-Ban Never Hide Sounds 2013” in association with MTV witnessed selected bands from various genres, perform across cities such as Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.

Ray-Ban Never Hide Sounds is an initiative to promote upcoming bands and give them a platform to perform and be recognized for their talent. MTV’s popular VJ’s  Gaelyn and Ranvijay set the mood for everyone to enjoy every bit of what was to be presented – a dazzling and glamorous night was set on fire with mind boggling performances by the five bands.

Talking about the grand finale, Shirley Gong, Ray-Ban Business Manager, Emerging Markets said, “Ray -Ban Never Hide Sounds is an initiative to put forth upcoming talent. This year we were set out to search the most unique and talented voices across various genres of Music. I’m delighted to see that this approach has brought a brand new dimension to the latest edition and we have successfully completed this musical journey”

After the city gigs in five cities across country, the event finally culminated in Mumbai celebrating music in a grand way. The selected bands will get an exclusive opportunity to be featured in a TV series on MTV soon.

Luxottica Group S.p.A.

Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, while licensed brands include Giorgio Armani, Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes,Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group’s product are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2012, Luxottica Group posted net sales of more than €7.0 billion. Additional information on the Group is available at www.luxottica.com.