Vogue Eyewear announces Deepika Padukone as the new face of its communication campaign for 2013

Vogue Eyewear announces Deepika Padukone as the new face

of its communication campaign for 2013

26 April 2013

Vogue Eyewear announces Deepika Padukone as the new face of its communication campaign for 2013. A breathtaking beauty, fashion muse and an acclaimed actress, Deepika’s talents are multifaceted: she is perfectly in line with the playful and youthful spirit of Vogue Eyewear. Deepika is also the first Indian face of the brand in India; she follows in footsteps of fashion icons Gisele Bündchen, Kate Moss and Eva Mendes.

“It’s a privilege being the face of 2013 Vogue Eyewear communication campaign in India, as I like playing with my looks, be it on or off screen, by mixing and matching various ‘in’ accessories. Thanks to its colorful, stylish models, both optical and sunglasses, Vogue Eyewear enables me to have a complete different look depending on the situation: flirty, feminine, chic or even geeky smart like my various on screen characters”, says Deepika

The 2013 India communication campaign of Vogue Eyewear features six brightly colored images, shot by the ace fashion photographer Prasad Naik and was exclusively styled by the ultimate fashion authority - Anaita Shroff Adjania; keeping in mind Deepika’s dynamic and vivacious personality as well the high glamour world of Vogue Eyewear.

The latest collection of Vogue Eyewear is an eclectic mix that is inspired by the trends seen on the runway and demonstrates how the brand is always at the forefront of fashion. The range consists of glamorous, colorful, and feminine frames that have a strong personality and a sophisticated charm, just like Deepika.

Mariavittoria Di Stasi, Global Brand Director - Vogue Eyewear, comments “We are truly happy to have Deepika as the face of our communication campaign. She is very feminine, sensual, astonishing beautiful and at the same time fun and playful. She is stylish, smart and she likes to be updated without losing a personal touch in her style: she really reflects the core values of our brand and this is why we think she is the perfect fit for Vogue Eyewear!”

Deepika is widely recognized for her trendy on screen characters in films like Cocktail, Love Aaj Kal, Race 2 and Jawani Deewani to name a few, firmly believes Eyewear to be a must have style accessory!

IN VOGUE

VO2757S

Inspired by the latest fashion trends, this cat-eye sunglass

model is distinguished by subtle details and clever combination of acetate front and sleek metal temples. It is ideal for girls who want to give a fashionable touch to their style. In addition to the gradient black and classic Havana, this models is available in red, purple and orange opaline shades.

VO2748

A trendy cat eye frame for girls who like to express their personality and play with their looks.  Available in bright candy colors, that are fun, playful and in vogue.  A clever metal insert at the head of the temple serves as structural and ornamental mechanism, giving a discreet embellishment touch to the eyewear.

VO2778SB

A classic and winsome square sunglass shape that is embellished by a metal flower that is enriched by rhinestones and acts as a clever hinge.  The elegant colors of this model include heartwarming colors like cherry red, olive and avio blue apart from black and Havana. 

                                                      VO2789B

An exclusive rhinestone twist enlightens the side of this timeless piece without losing the elegant nature of the eyewear. This frame is available in a bilayer palette of colors in an elegant taste, for a self-confident and smart woman of today looking for eye-catching details and bright temple décors. The square shaped fits any prescription even with high powered lenses.

VO2773S

This nature inspired model with drops of colors and brushed details is perfect for young ladies who love feeling chic and contemporary with fashionable eyewear.

The delicate temple details on an ultra-modern shape, make it an ideal and stylish accessory in every occasion. Available in Pale Gold/ Brown, Cherry Pink/ Pale Yellow as well as Blue Green/ Pale Violet apart from Black and Havana.

VO2766

A slightly Cat Eye frame with glamorous enameled decor on the temple, making it a modern yet discreet style. The tri colored enameled drops on the temples highly complement shade of the front.

 

Please visit:

vogue-eyewear.com

facebook.com/Vogue.Eyewear

twitter.com/VogueEyewear

Luxottica Group S.p.A.

Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli, Arnette and REVO, while licensed brands include Giorgio Armani, Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group's products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2012, Luxottica Group posted net sales of more than €7.0 billion. Additional information on the Group is available at www.luxottica.com