The Muhurat of the film “Ajab Sing Ki Gajab Kahani”

The Muhurat of the film “Ajab Sing Ki Gajab Kahani” was kickstarted at the hands of Talented actor Shreyas Talpade. The Film stars 1^sttime in Film History, IRS Mr Ajay Sing, Debutant Yashika Basra, TV actress Ishita Ganguli, Govind Namdev, Yashpal Sharma, Akhilesh Mishra, Doli Bindra, Ali Khan, Comedy Actors Vikas Giri, Mukesh Ahuja & Pawan Sharma. Item Girl Rakhi Sawant is also attended Muhurat who is performing Item number in the film.

 

It is interesting to note that IRS Mr. Ajay Sing who is posting Dy. Commissioner at Jamashedpur, making his debut as a main lead in this film. This film story is also the real life story of Mr. Ajay sing who playing lead in this film. Story & direction by Rishi Mishra.

 

Producer Binod Kumar’s Sri Triveni Films International producing this film which is based on real character plays actual roll. Film is talking about corruption, Black money with resolution.

 

The film which is an intense film with the accent on emotion has music composed by sushant Shankar & Tanmay Pahwa. Shravanan is the cinematographer while Aishwarya Sharma is production head as well designer. PR is Deepak Chaudhari & Marketing my Mauli Motions.

 

Producer Binod Kumar said, the film will go on floors on 15^th Jan 2016 in real locations like Jamshedpur, Banaras & Delhi.

EDC Designs “Save The Date” Invite for Asin Thottumkal and Rahul Sharma

In the wake of the much talked about upcoming wedding of Asin and Rahul Sharma, the invite to the celeb couple’s grand wedding has been created by The Entertainment Design Co. ‘Save The Date' invite have definitely gone out, but wedding invite is yet to come out.

The couple has gone super classy with save the date card which is all-gold and it reads, 'Save The Date: Celebrating Asin and Rahul. Invite to Follow.'

About The Entertainment Design Co.

The Entertainment Design Co. is founded by Kapil and Sandy Khurana, EDC believes in the philosophy of crafting exquisite and desirable works of personalized art.

At a time when the concept of couture invitations was a distant thought in India, today every piece of EDC carries an emboss of innovation in design, sophistication, craftsmanship and the finest materials. 15 years on, EDC continues to push the envelope and redefine personalized invitations and stationery, with its impeccable aesthetics and superior execution.

This design house specializes in bringing out luxury invitation concepts catering to wedding, dinner, kids’ events, special occasions, personalized stationery, e-invites and packaging. The duo is highly sought after in this field, as they provide truly awe-inspiring designs for their clients. They have served numerous high profile socialites and celebs in the past. They take pride in customizing invitations as per the taste, style and preference of their clients and giving them a unique and regal touch.

Their star studded clientele includes the likes of Aishwarya and Abhishek Bachchan, King of Bhutan: Jigme Khisar, Salman Khan’s sister Arpita Khan, Mahesh Bhupati and Lara Dutta, Ramola and Ajitabh Bachchan, Tulsi Tanti, Manish Malhotra  to name a few.

Welcome 2016 the Mexican Way Evershine- Keys Prima, Mahabaleshwar

What – Welcome the New Year in a very Mexican setting with fantastic Mahabaleshwar weather at Evershine- Keys Prima Mahabaleshwar. A grand weekend extravaganza of fun, frolic, amusement and festivity also includes Latin dance classes like Cha Cha Cha, Salsa, and Samba & Mambo. There will also be a shutterbug photo corner to deliver a fun photo booth experience of the event along with some interesting creative props which you can carry as souvenirs.

When – December 30th 2015 – January 2nd 2016

Time - 7.30 pm onwards

Where – Evershine Keys Prima Mahabaleshwar

Cost - There is 2 night stay package starting 55,000 onwards (inclusive of stay, all meals, gala dinner on 31st night with unlimited drinks, starters and lavish buffet spread with Mexican favorites, live entertainment, rocking DJ)

For further information & details - Toll Free: 1800 209 2299

Child World Foundation

Child World Foundation Event.Project Nutrition for Children.

Child World Foundation Event at Aryan Education Society saw the launch of its Project Nutrition for Children.

With over 100 children in attendance along with the School Trustees and Teachers the event was also graced by luminaries from the Corporate and Diplomatic Services,who were also the Key Speakers for the event,making it a resounding success.

The event kicked of by a Magic Show which mesmerised the children

This was followed by a Welcome Note by Ms Sabrina Cooper,Founder of Child World Foundation,who welcomed and introduced the luminaries,and spoke about the activities and achievements of Child World Foundation in making it a better world for children.

Ms Sabrina emphasised on the 3 basic principles of the Foundation-Protection,Rehabilitation and Education.

This was followed by the Key Speakers :1. Mr Paresh Mehta ,Honorary Consul of the Republic of Nicaragua expressed his happiness to have graced  the occasion and extended support.

2.Mr Vikash Mittersain CMD of Nazara Technologies and Founder President India Business Group was impressed  by the magnanimous work done by Ms Sabrina and also extended support to the Foundation.He enjoyed the Magic Show too.

3.The Trustees of Aryan Education Society expressed their gratitude for the good work  of the Foundation.

Mr Bayri Commercial Attache of Turkey also graced the occasion.

A cultural program staged by the school children was a hit with the audience.

Kiran a lady whose children have been supported by the Foundation struck a poignant note for her gratitude to Ms Sabrina for her philanthropy.

Project Nutrition for Children kickstarted  with the distribution of food grains and snack boxes to  60 children deprived of their parents but living with their relatives.

This will be an ongoing Project of the Foundation with distribution on a monthly basis.

To assist in distribution of food grains , books and snack boxes the luminaries  Mr. Dilip Mehta a business magnate, Mr Deepesh Deshmukh Dean of Global School of Management and Mr Ashdin Kapadia a  senior Rotarian and businessman did the honours.

The event proved that Child World Foundation made its mark in another successful event further strengthening its goal  of making this world a better place for our children our future.

Bravo!!!

Enjoy delicious festive delights at McCafé

McCafé invites customers to celebrate the holidays with a taste of delicious festive beverages, filled with the flavor of gingerbread and whipped cream. The flavor and aroma of gingerbread is a delicious treat for the season.

The sweet and spicy gingerbread flavor will be blended with hot beverages like cappuccino and latte, as well as with cold beverages such as iced coffee and classic cold coffee for the perfect holiday touch. The beverages will then be topped with a lavish serving of whipped cream.

This special seasonal addition will be available across McCafés in the West and South of India from December 20th, 2015 onwards and at an affordable price starting at Rs. 130.

~Rekindle fond memories with a delicious range of beverages infused with warm n’ spicy gingerbread flavour and topped with whipped cream at your nearest McCafé~

What: Gingerbread Festival at McCafé When: Limited time offer from December 20th, 2015 onwards Beverages with Gingerbread flavour and Whipped cream: Cappuccino, latte, iced coffee and classic cold coffee Gingerbread flavor Iced Tea will also be available* Price: Rs. 130 to Rs. 175 (West India) Where: McCafé®s across West and South of India

About McCafé®:

McCafé® is a coffee-house-style food and drink chain, owned by McDonald's. Created and launched in Melbourne, Australia in 1993, the chain reflects a consumer trend towards espresso coffees. The chain is spread worldwide, with the first one in the United States opening in Chicago, Illinois, in May 2001 when there were about 300 worldwide. Today, McCafé® is across Costa Rica, Japan, Paraguay, South Africa, Spain, Ukraine, Canada, Malaysia and UK. There are over 15,000 restaurants that sell the McCafé® products worldwide. Globally, McCafé’s® product line consists of mocha, cappuccino, espresso, Americano, latte, iced latte, iced mocha and hot chocolate iced frappés, iced fruit smoothies besides a wide range of pastries and muffins.

 

About the Company:

Hardcastle Restaurants Pvt Ltd (HRPL) is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets.  HRPL has been a franchisee in this part of India since its inception in 1996. HRPL serves approximately 185 million customers, annually, at its 216 (as of September 30, 2015) McDonald’s restaurants across 26 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala and parts of Madhya Pradesh, and provides direct employment to over 7,500 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, dessert Kiosks. The menu features Burgers, Finger Foods, Wraps, Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s Restaurant feature in-house McCafé. The pillars of the McDonald's system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates.

‘Celebrate New Year Eve- Hawaiian Night at The Resort, Mumbai’

Unlimited Dinner Buffet & Liquor

If you are looking for a perfect New Year Eve’s celebration, The Resort in Madh-Marve Malad Mumbai is just the answer for you. Located at the heart of the city, The Resort, is hosting a theme-based New Year Eve Bash-2015 at the property. With loads of fun, magic and live performances, the Hawaiian themed-based bash is all set to flounce you off your feet where you can experience the magnificence of celebrating the New Year’s Eve in an exotic venue. So, come and be the part of the festivities with limitless celebrations.

The 31st Night celebrations offer a wide-range of unlimited dinner buffet & liquor. The buffet is specially designed by Executive Chef Pawan Kumar Lal keeping in mind the taste and mood of the festivity. The buffets include a plethora of Indian and International cuisines like Chinese, Pasta, Tempura, Tan Door , Mexican , Arabian delight , different types of Dessert, Dakshini , North Indian   Salads, Gujarati , Dum Biryani and many more. Along with the mouth-watering buffet, visitors will also get a free access to The Resort’s 31st December’s gala night celebration

                                                          

The New Year Bash-2015 at The Resort is open for couples and families.

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NDTV Good Times announces Aishwarya Sushmita as the winner of ‘Kingfisher Supermodels 3’

~Gets direct entry to ‘The Kingfisher Calendar 2016~

National, December 28, 2015

NDTV Good Times, India’s youngest lifestyle channel has announced the verdict on the much awaited finale of Kingfisher Supermodels 3. Aishwarya Sushmita who hails from Bihar, is a talented girl with a perfect combination of style and confidence, has won the ultimate crown after a series of challenges on the reality show.

20 Episodes, 10 Tasks, 10 Pool Parties with 1 Task Master – Neha Dhupia; ‘Kingfisher Supermodels 3’ started with 10 girls, different talents and different attitudes, but all with one goal to be the next Calendar Girl. With tough tasks and even tougher judges, these girls didn’t have it easy. The 20 episode series saw models performing exhilarating tasks such as KF Signature Underwater Task, never heard before ‘Confessions of a Supermodel’, photo shoots followed by elimination of one model each week.

An avid singer as well as a belly dancer, Aishwarya Sushmita has done it all. To even cross her check list, she is a national level badminton player. The diva has international looks; she is a perfect combination of style and confidence.

Expressing her excitement, Aishwarya said “Like most of the girls, the glitz, glamour and all the nice things of the industry enticed me to step into the world of modelling. It is a dream come true to have made it as the winner of this year’s Kingfisher Supermodels and be part of the Kingfisher Calendar 2016. I would sincerely like to thank Kingfisher and NDTV Good Times for providing this platform that would bring me recognition.”

Expressing her happiness, judge, mentor and anchor Neha Dhupia said, “Kingfisher Supermodels 3 was a great reality show and it was very challenging to judge these competitive girls on the show. Aishwarya has put in all the efforts that need to be poured into being a model, and I wish her all the success. It's not just Aishwarya but the other models too who will benefit from this platform. I wish them the  very best for the future ahead."

Talking about the success of the show Arati Singh, Channel Head, NDTV Good Times asserted, “Firstly, we would like to congratulate Aishwarya for the stunning victory. We are happy to join hands with our partner Kingfisher to provide this excellent launchpad to make it big in the modelling industry. Every season of Kingfisher Supermodels has surpassed its own standards and we look forward to continue this legacy forward.”

Talking about the show, Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Ltd said, “Kingfisher Supermodels has received an overwhelming response from the audiences. With a diverse mix of talents and challenging tasks, the show gets bigger and bolder every season. Neha Dhupia played the perfect host and as a mentor helped groom the supermodel aspirants to take on the demands of being the Kingfisher Calendar girl. Aishwarya has emerged as the winner of Kingfisher Supermodels and will be featured in the Kingfisher Calendar 2016 along with the other models. The Calendar models have done tremendously well in the past and have carved a niche for themselves in the industry. We are confident that Aishwaya will be soon a name to reckon with in the fashion industry.

‘Kingfisher Supermodels’ on NDTV Good Times has contributed in redefining careers of several Indian models such as Ketholeno Kense, Himarsha, Angela Johnson, Nathalia Kaur, amongst many others  who have climbed the peaks of popularity in the world of fashion and films.

Catch the repeat telecast 4th Jan onwards, Mon to Thu 10 pm only on NDTV Good Times!

About NDTV Good Times: NDTV Good Times is the flagship channel of NDTV Lifestyle, which is a part of the NDTV Group. Launched in September 2007, it quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life with both back-packing and high flying budgets.

NDTV Good Times presents fresh, original programming that gives its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, follow fashion on ramps both Indian and global and most of all on how to live life the fullest, no matter where you are. The line-up of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.

With the maturing lifestyle space in India at an inflection point and as pioneers in that space, NDTV Good Times has redefined the lifestyle entertainment category codes once again.

Today, India's oldest lifestyle channel is it’s youngest. With programming that is impulsive, interactive and with an attitude to match. The new logo, icons, indents and a vibrant and dynamic colour palette are a testament to the channel's continuing evolution as India’s premier lifestyle entertainment destination.

The channel tag-line is #LiveYoung#LiveIndian, the only socially integrated tagline in India, which integrates and recognizes social media as a part of the channel's DNA. While it exemplifies what the channel stands for, it is also a call to action, as it exhorts the NDTV Good Times' viewers to live young and live Indian. 

NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the 'Best

Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across all major analogue cable markets & all six DTH platforms in India.

मेघन व मितीलाची अनोखी लव्हस्टोरी

 

निस्वार्थ निखळ प्रेमकथा नेहमीच सिनेमाची जान राहिल्या आहेत. कोणत्याही भाषेतील असो वा प्रांतातील प्रेमकथांना प्रेक्षकांनी नेहमीच भरभरून प्रतिसाद दिला आहे. प्रेमाचा अनवट पैलू शोधू पाहणारी कविशा प्रोडक्शनची ‘चाहतो मी तुला’ ही अनोखी लव्हस्टोरी १५ जानेवारीला प्रेक्षकांच्या भेटीला येतेय.

नात्यातील हळूवार क्षणांना रेखाटणारा एक फ्रेश चित्रपट ‘चाहतो मी तुला’च्या निमित्ताने प्रेक्षकांच्या भेटीला येत आहे. यातून मेघन जाधव व मितीला मिरजकर ह्या नव्या फ्रेश जोडीची केमिस्ट्री रुपेरी पडद्यावर रंगणार आहे.

प्रेमाला वय, काळाचे भान नसते असे म्हणतात. नव्याने प्रेमाची चाहूल लागलेल्या मुलाची व मुलीची ही गोष्ट असून त्यांच्या भावना त्यांचे कुटूंबीय समजून घेतात का? त्यांच प्रेम त्यांना मिळणार की त्यांना विरह सहन करावा लागणार? याची कथा ‘चाहतो मी तुला’ या चित्रपटात पाहता येणार आहे. भरत शहा प्रस्तुतकर्ते असलेल्या या चित्रपटाच्या निर्मिती-दिग्दर्शनाची तसेच कथा पटकथा लेखनाची धुरा विशाल पुवार यांनी सांभाळली आहे.

विशाल पुवार व सत्येंद्र पुवार निर्मित या चित्रपटाचे छायांकन सी जगन यांच असून संवाद महेंद्र पाटील यांनी लिहिले आहेत. रविंद्र लोले व मेवालाल मौर्या यांनी कलादिग्दर्शनाची तर नृत्यदिग्दर्शनाची जबाबदारी राजू-शबाना यांनी सांभाळली आहे. चित्रपटातील गीतांना मिलिंद मोरे यांनी संगीतबद्ध केले आहे. चित्रपटात मेघन जाधव, मितीला मिरजकर यांच्यासह प्रसाद ओक, श्रुती मराठे, सुलेखा तळवलकर, भारत गणेशपुरे, विद्याधर जोशी, आनंदा कारेकर, या कलाकारांच्या भूमिका आहेत. १५ जानेवारीला ‘चाहतो मी तुला’ सर्वत्र प्रदर्शित होणार आहे.

Get ready for the Longest Electronic Dance Party on Hungama Music App

75 users will go on the Hungama Super Bus & experience the music-fest live in Goa

Mumbai, 23rd December, 2015: Electronic music lovers across the country are in for huge treat this festive season. Hungama, India’s leading on-demand digital entertainment empiricism, is all set to live stream Vh1 Supersonic on their music app - Hungama Music. Hungama Music caters to over 62 million users every month of its platform.  This will be the first time that the 4 day music festival, featuring some of the best artists in the world, will be available to watch on a digital platform live from Candolim, Goa.

This December, Hungama Music App is celebrating the longest Electronic Dance Party live from VH1 Supersonic, Goa.  From 27th to 30th Dec, Hungama Music App will live-steam 36 hours of Live Electronic music showcasing prominent artists like the king of house music and former superstar of Swedish House Mafia- Axwell, English electronic music duo Disclosure, American EDM artist Deoro, Canadian electro music duo Zeds Dead and the Russian-German mammoth DJ Zedd, Franky Rizardo, Don Diablo and Jon Van Pol among others.

As a token of its appreciation to its listeners, Hungama Music has also announced the #HungamaGoesSuperSonic contest for its online audience. As a part of the contest, Hungama will take over 75 fans from Mumbai, Pune and Bangalore to experience Vh1 Supersonic Live in Goa. To add to the experience, the journey will be on the Hungama Super Bus, a party bus going to the music festival, which will play EDM tracks requested by fans during its journey to Goa.  

Mr. Siddhartha Roy, CEO of Hungama.com said, “Consumers associate Hungama with the best in Music and great consumer experiences driven through our large music collection and exclusive tracks. With the Vh1 Supersonic association we are extending the largest EDM festival beyond the fans just visiting Goa, by live-streaming the event for the very first time and bringing some of the best EDM artists to the users of our app. I am sure fans will enjoy viewing Vh1 Supersonic live on Hungama Music.”

Jaideep Singh – Sr. Vice President & Business Head- LIVE Viacom18 adds, “LIVE Viacom18 believe that, the future of entertainment is ‘engaged entertainment’, we engaged with our fans in a big way on digital platforms for this year’s edition of Supersonic. From getting fans to tweet the artists line-up to inviting them to send in 30 sec videos to stand a chance to host Vh1 Supersonic LIVESTREAM on Hungama Music, to short form content series which have potential to open up fiction or reality programming around music festivals and change the way we consume and experience Live Event IP's. We are excited to partner HUNGAMA for the #HungamaGoesSupersonic fan initiative, which gives fans a chance to be part of the festival.”

So, music lovers log into the Hungama Music App between 27th and 30th December, 2015 to enjoy Vh1 Supersonic live.

About Hungama

Hungama, India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront, www.hungama.com which has over 4 million pieces of content across genres and languages, in the form of music tracks, movies, videos and mobile content such as ringtones and wallpapers. Hungama Movies has over 7500 Bollywood, Hollywood and Regional Indian Movies available in both HD and SD. With over 62 million users, the website is accessible across all connected devices including, PC, mobile, tablets, DTH and Smart TVs. Hungama.com is a part of Hungama Digital Media Entertainment Pvt. Ltd. which is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world.

About Integrated Network Solutions

Integrated Network Solutions (INS) is a wholly owned subsidiary of Viacom18 Media Pvt. Ltd. The one-stop brand solution offers unique & impactful experiences through a revolutionary combination of multi-dimensional marketing & engagement platforms. Launched in 2013, INS provides exposure that is Insightful, Inspiring and Instant in connecting with audiences across age groups through its three multi-dimensional marketing platforms - LIVE Viacom18, BE Viacom18 and SPOTLIGHT.

LIVE Viacom18 engages with millions of consumers through impactful large format live properties such as Vh1 SUPERSONIC MTV VMAI, Nickelodeon KCA, Emerge, MTV Xtreme, and Comedy Central Chuckle Festival amongst others.

BE Viacom18 leverages the power of One Viacom18. It customizes in-programme and in-film opportunities for brands across Viacom18 channels and Motion Pictures.

SPOTLIGHT offers innovative avenues for brands to connect to audiences with the multi-faceted celebrities associated with Viacom18. It opens up enormous possibilities by creating customized content to tell a story that tugs at the heartstrings and engages every demographic.

U.S.-India Business Council concludes successful talks with Government of India on Medical Device Investment

NEWS

Led by Boston Scientific and the Boston Consulting Group, talks focused on concrete recommendations: to Make in India, the industry must also Innovate in India

NEW DELHI – December 23, 2015 – The U.S.-India Business Council (USIBC) concluded its Medical Device Trade Mission to New Delhi on 22 December 2015. The delegation, led by Maulik Nanavanty, Senior Vice President and President for Neuromodulation at Boston Scientific, comprised of representatives from Boston Scientific, The Boston Consulting Group (BCG), Abbott, Medtronic, Johnson and Johnson, Varian Medical, GE Healthcare, Underwriters Laboratory and other U.S.-based companies. The delegation expressed its commitment to working with the Indian government to create the proper ecosystem to incentivize investment in the medical technology sector (MedTech) and ensure better health outcomes across the country.

BCG's analysis provides insight into the unique nature of the MedTech industry relative to biopharmaceuticals and other industries. The report notes the crucial role local R&D plays alongside testing, clinical trials and manufacturing as growth drivers in the industry and noted that in order to “Make in India”, an ecosystem must first be created to “Innovate in India.”  The analysis also highlights the relationship between MedTech exports and the size of local MedTech market, with the exception of jurisdictions with significant tax advantages.

The delegation encouraged the Indian government to move forward on focused R&D investment with the goal of developing "fit-for-market" products against pressing disease states in India and emerging markets. They believe this will lead to industry growth through development of a local MedTech ecosystem and a manufacturing base to satisfy domestic and global demand.

The delegation also highlighted short-term policy measures required to unlock the industry's potential including the creation of a strong and independent MedTech regulatory body and adoption of internationally harmonized standards (e.g. labeling requirements) in close coordination between all stakeholders including Indian clinicians, regulators, industry bodies, and multinational companies. Longer-term recommendations centered on expansion of health care coverage in India and tax incentives to promote manufacturing.   

Meetings with the Government of India included Ministry of Health, Ministry of Chemicals and Fertilizers, Department of Commerce, Ministry of Finance, Ministry of External Affairs, and others.

“We were pleased to engage in productive discussions over the past few days on the roadmap outlined by BCG toward accelerating investment in India’s MedTech sector. BCG’s recommendations build on India’s many strengths, including top-notch engineering talent and success in IT innovation, and suggest creating the necessary ecosystem to make India a hub for research and development and market-appropriate product innovation in India.  The time is now for public-private collaboration to fulfill India’s potential in this space,” said Nanavaty.

Colm Foley from Boston Consulting Group said that "MedTech is an attractive industry for India – one in which India can leverage its competitive advantages to build a unique position the ecosystem. We see great opportunities for "win-win" collaboration via private-public partnerships between the Indian government, Indian researchers, Indian clinicians, and US-based MNCs. R&D is one place where all parties are incentivized to work together and we believe a focus on innovation in India can help drive 'Make in India.'"

“USIBC is pleased to support BCG's analysis as a path forward and has encouraged the adoption of many of the recommendations. For example, a high priority for our members continues to be the passage of legislation that would provide specific regulations for medical devices, which are currently treated as pharmaceuticals under India’s Drug & Cosmetics Act. Our medical device members are excited about the opportunities in India and look forward to continuing to work with the Indian government on investment incentives and improved health outcomes” said Amy Hariani, Director and Legal Policy Council at the U.S.-India Business Council.

About U.S.-India Business Council:

Formed in 1975 at the request of the U.S. and Indian governments, the U.S.-India Business Council is the premier business advocacy organization, comprised of more than 300 top-tier U.S. and Indian companies advancing U.S.-India commercial ties. USIBC is the largest bilateral trade association in the United States, with liaison presence in New York, Silicon Valley, and New Delhi.

About The Boston Consulting Group:

The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 82 offices in 46 countries. For more information, please visit bcg.com.

www.usibc.com

Bewakoof Goes to Mumbai Comi Con, Wraps up with a Bang!

Mumbai, December 23, 2015: The Mumbai Film and Comic Con 2015 was jam packed with events including Special International Guest Appearances, Exclusive Experiential and Gaming Zones, Artist Alley, Fans Sessions, Cosplay, Book Launches. When it comes to hyping latest pop culture spectacles, Comi Con carnival is the place to be. Bewakoof, after its brilliant stint at the Delhi Comi Con had fans going frenzy about the brand at Mumbai Comi Con as well.

“Our first priority is fan experience’, shares Prabhkiran Singh, Co-Founder, Bewakoof.com

Comi Con is a sweet spot for our audience; we connect deeper with our fans and converge their interest with the brand’s offerings. We had the biggest stall right next to the main stage that comprised of a photo-booth section as well. Our brand ambassadors at Comi Con 2015 did everything to promote happiness and swag at the convention. Frenzied people lined up at our photo booth and stall to paint their faces, buy official merchandise (Yes! We were the only brand with official merchandise of Flash, Batman, Superman and the like) and get clicked in funky props like wigs, eye wears, head gears, etc.

If being a successful brand doesn’t mean offerings getting sold out like hot cakes & becoming a landmark meet up point amongst fans at India’s one of the largest pop culture conventions, we don’t know what else does. For the love of weed, we did set up an exclusive weed wall for weed lovers as well.

Once again, Bewakoof managed to drum up engagement from fans and new audience. It was crazy, fun and full of happiness.

Synopsis

Comi Con 2015 just got over and Bewakoof witnessed 2 days of mad fun, craze and fan love like never before. Find out the story here.

About Bewakoof.com

Founded in 2012, Bewakoof.com is Mumbai-based fastest growing online-only fashion and lifestyle brand in India.  Bewakoof.com mirrors the consumers it serves in its casual, impactful and stylish approach. With a brand promise of quirky and cool fashion, Bewakoof.com is making high-street fashion economical, accessible and affordable for Indian fashionistas. With a business model focusing on strong innovation in Technology and Supply Chain, Bewakoof.com’s core proposition revolves around designing, manufacturing and online retailing fashion apparels ably backed by its 200 member team. Through its unrivalled digital connect and cool, funky approach across social media platforms, the company has made itself the online shopping behaviour of the up-and-coming young Indian consumers. With over 3000+ style trends, 2 million followers on Facebook and 10 Bollywood movies merchandise, Bewakoof.com is a name to watch out for in the fast fashion realm!