India, December 10 2024: Sanrio, the global lifestyle brand best known for Hello Kitty and SOEZI, a leading nail solutions brand, are thrilled to announce their collaboration on a limited-edition collection of press - on nail extension kits. With the celebration of Hello Kitty’s 50th anniversary, the collaboration lets you relive the nostalgia, revel in the fun, and rock some serious glamour - all made ridiculously easy with our modern, press-on nail magic!
What's common between a global pop culture icon known for spreading joy and cuteness, and a celebrated nail solutions brand known for empowering self-expression? A passion for creativity, individuality, and making a statement! SOEZI’s Hello Kitty collection is designed to bring a touch of Hello Kitty's signature kawaii style to the world of nail art. Each press-on nail extension kit features Hello Kitty's iconic design elements, including her signature bow. Whether you're a longtime fan or just discovering Hello Kitty's charms, this collection is the perfect way to make a statement with glamour at your fingertips.
“At Sanrio, we believe that joy and self-expression are at the heart of what makes life special,” said Silvia Figini, COO Sanrio – EMEA, India and Oceania, Mr Men - Worldwide. “As a global icon of kawaii culture, Hello Kitty is always on the lookout for partners who share these values. We're excited to partner with SOEZI, and together inspire fans to express their unique spirit and have fun with beauty”.
Highlighting the unique spirit of the collaboration, Sonakshi Sinha, Actor and Co-Founder of SOEZI shares “SOEZI’s Hello Kitty collection that is a celebration of creativity, nostalgia, and individuality. By combining SOEZI’s modern, fuss-free press on nails with Hello Kitty’s timeless charm, we’ve crafted a collection that’s as fun to flaunt as it is to share. With social media at its core, this partnership invites our community to showcase their favorite Hello Kitty-inspired nail designs, transforming self-expression into a joyful, shared experience of style.”
Adding to the excitement, Shrishti Rai, Co-Founder of SOEZI “SOEZI’s Hello Kitty collaboration represents a unique fusion of modern beauty and timeless charm, bringing together two iconic brands to celebrate creativity and individuality. This partnership not only enhances SOEZI’s market presence by aligning with Hello Kitty’s global appeal but also drives engagement through social media, encouraging our community to showcase their favourite nail designs. By blending innovation with nostalgia, we’re turning self-expression into a business-driven celebration of style and connection.”
Launching with seven exciting SKUs, this collaboration brings together Hello Kitty’s nostalgic treasure, playful charm with SOEZI's innovative nail solutions expertise. The SOEZI Application Kit and The SOEZI Ready To Wear Kit is a nail art party in a box! A press-on nail kit, comes with 24 universal-sized press-on nail tips in a rainbow of fun designs, from vibrant pink and chrome hues to sparkly glitter, charms, and adorable bows, faces, and heart accents. Both kits are designed for ease of use and functionality, with the Application Kit including a SuperStrong Nail Glue and EziOFF Nourish and Restore Nail Glue Remover for a long-lasting, salon-quality finish.
Facilitated by Dream Theatre, India’s leading licensing company and agent for Sanrio, this exclusive collaboration marks a significant milestone in broadening Hello Kitty’s growing presence within India.
Ranging between INR 799 to INR 1329, the all-new The SOEZI x Hello Kitty collection nail extension kits will be available on the SOEZI website, Nykaa, Tata Cliq, Myntra, and Zepto
30th November onwards!
ABOUT HELLO KITTY
Hello Kitty was born in 1974. Throughout the years she has become one of the most unique and interesting pop characters ever created, the symbol of the kawaii (cute) Japanese tradition and a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers.
Thanks to her brand values - happiness and kindness, inclusivity and simplicity - Hello Kitty is today one of the coolest lifestyle brands, joining forces with the most respected Companies in every possible category…: as Hello Kitty says, you can never have too many friends!
In fact, she is a global and established phenomenon with thousands Hello Kitty-branded items available in 130 countries.
About Sanrio | Website
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn
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