The game features Gulab Jamun and Kaju Katli Cookies along with an Indian map
CookieRun India surpasses 1 million pre-registrations
The Great Khali stars in a humorous ad campaign ‘Bhaag Cookie Bhaag’
Bengaluru, December 11th, 2024: KRAFTON India, in collaboration with Devsisters, has announced that CookieRun India, its latest casual runner mobile game, is now available to download on Android and iOS devices.
Tailored specifically for Indian audiences, the game features unique characters inspired by iconic Indian sweets, including the beloved Gulab Jamun and Kaju Katli Cookies. Adding to the localization, it also features pets such as Tiny Tabla and Parrot Dada, along with an India-inspired map and exclusive in-game Indian events. The game offers a fun and immersive experience where players choose a 'Cookie' character and collect points by jumping over and sliding under obstacles.
Designed to be enjoyed by friend groups and families, the game incorporates several social features, including a leaderboard to keep the fun going. The game has crossed an impressive milestone of 1 million pre-registrations.
At the heart of the launch is a digital film featuring The Great Khali, one of India’s most iconic wrestling legends. In a hilarious twist, Khali shocks everyone by announcing that he’s going to start running—sending the entire town into a humorous frenzy as people scramble to react to the unexpected news. The chaos takes a playful turn when it’s revealed that Khali is running in CookieRun India, captivated by its easy gameplay, exciting challenges, and rewarding experiences. This imaginative juxtaposition of Khali’s larger-than-life persona with the colourful charm of a mobile game makes the launch truly unforgettable. Adding to the magic is a catchy jingle, ‘Oh Cookie run run run,’ which infuses every scene with energy and leaves viewers humming long after the film ends.
The launch of CookieRun India is a key highlight in what has been a transformative year for KRAFTON India. With BATTLEGORUNDS MOBILE INDIA (BGMI) exceeding 200 million downloads, Road to Valor: Empires sustaining its success, and Bullet Echo India joining the portfolio, KRAFTON continues its commitment to delivering localized and immersive experiences. Looking ahead, the company plans to launch 3-4 new titles in 2025 while bolstering India’s gaming ecosystem through initiatives like the KRAFTON India Gaming Incubator (KIGI) and strategic investments of over $140 million in Indian startups in the coming years.
“We’re beyond excited to bring CookieRun India to life in collaboration with Devsisters and are thrilled by the incredible response it has received so far. This game perfectly blends casual fun with Indian elements, uniquely tailored for Indian players, offering them a fresh take on the beloved series.” said Minu Lee, Head of Publishing at KRAFTON India, “2024 has been remarkable for us at KRAFTON India, and we aim to build on this momentum by introducing 3-4 new game titles in the country in 2025. Our continued efforts, including strategic investments and support for local talent, reflect our vision to redefine gaming in India and create a thriving, inclusive gaming ecosystem.”
With CookieRun India, KRAFTON is set to redefine casual gaming for Indian audiences by blending casual fun nd localised elements into a seamless experience.
To download CookieRun India, please visit Google Play Store and Apple iOS Store.
Watch the Bhaag Cookie Bhaag ad film here - https://www.youtube.com/watch?v=Bi52JDYDoik
For more details and to stay updated on the launch, follow the official pages of CookieRun India on our official Website, Instagram, Facebook, and YouTube.
ABOUT KRAFTON, Inc.
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.
KRAFTON is responsible for premier entertainment properties, including BATTLEGROUNDS MOBILE INDIA (BGMI), Bullet Echo India, Road To Valor: Empires, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, and TERA. With a passionate and determined team worldwide, KRAFTON is a technology-driven company that boasts world-class capabilities as it seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. KRAFTON, Inc. is committed to enhancing the start-up ecosystem in India, and so far, the company has invested over $170 million in several Indian startups in the field of interactive entertainment, gaming, Esports, and technology. For more information, visit www.krafton.com
About Devsisters
Since its founding in 2007, Devsisters has been providing games and services centered around the CookieRun IP, that has been loved by more than 200 millions users around the world. Beginning with CookieRun for Kakao, which launched in Korea in 2013, CookieRun stepped up to overseas markets with Line CookieRun in 2014, followed by its sequel CookieRun: OvenBreak in 2016 and mobile RPG CookieRun: Kingdom in 2021. Currently, the cumulative global revenue of the CookieRun IP has reached over KRW 1 trillion. In 2023, Devsisters expanded user experiences with new IPs and serviced platforms through the sandbox city-building game BRIXITY, trading card game CookieRun: Braverse and VR action-adventure game CookieRun: The Darkest Night. In 2024, Devsisters launched the puzzle adventure game CookieRun: Witch’s Castle and 3D casual co-op action game CookieRun: Tower of Adventures and continues to provide an ageless and memorable experience that can be loved by players all across the world. CookieRun: OvenSmash, a real-time battle action game, is in development for release next year, aiming to provide further creative innovation and diversification. For more information, visit www.devsisters.com/en.
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