Friday, January 19, 2024

Morphy Richards adds the super-premium Café Artisan to its line of coffee makers

Invites media and influencers to an exclusive coffee brewing experience

Unveiling Café Artisan by Morphy Richards
(To the left – Sandhya Biswas, Head of Marketing at Morphy Richards & To the right – Bharat Singhal, Founder of Bili Hu Coffees and Coffee Expert for the event)

Mumbai, 19th January 2024: Morphy Richards – the iconic British brand offering premium home and kitchen appliances - captivated coffee enthusiasts, connoisseurs, influencers, and media with a spectacular launch event for its latest super premium coffee maker – Café Artisan. The elegant coffee maker was unveiled at an event that seamlessly blended the expertise of a distinguished coffee curator (Bharat Singhal - Founder of Bili Hu Coffees), with a power-packed luxury appliance. Café Artisan is a 7-in-one, fully automatic grind to brew machine, with 20-bar pump pressure that grinds a strong brew each time. The closed-door event took place on 18 January 2024 at the Ministry of New, Mumbai, leaving attendees buzzing with caffeine-infused delight.

Curated by Trove Experiences, the master class was guided by Bharat Singhal – a coffee connoisseur himself, known for his passion and in-depth knowledge. He used the Morphy Richards Café Artisan Coffee Maker and engaged the audience in a sensory exploration into the nuances of coffee bean types, brewing techniques and coffee tasting. Through the 60min session, he brought to life the extravagant features of the coffee maker. The attendees brewed some happiness, tasted some exceptional coffee and experienced this luxurious coffee maker first-hand. As they tried their hand at the Morphy Richards Café Artisan Coffee Maker, they created interesting coffee recipes themselves like Espresso Tonic, Affagato and Iced Bonbon.

“Morphy Richards is premium lifestyle appliances brand, and we believe in enhancing everyday experiences by engineering happiness. This exclusive event was a perfect embodiment of that what the brand stands for. Those who have a penchant for good coffee would love our top-of-the-line Café Artisan coffee maker. For something that is so premium, we wanted to give our guests a first-hand experience of the luxurious. So we combined the expertise of a coffee curator and an exciting coffee-brewing session! I am sure we were able to create a memorable and joyous experience for our audience that they will savor forever," said Sandhya Biswas, Head of Marketing at Morphy Richards while unveiling the Café Artisan Coffee Maker. 

“Unveiling and using the Morphy Richards Café Artisan coffee maker was a delightful experience. It’s a gorgeous machine, and I was pleasantly surprised by its compact size. I am glad I could share my personal passion for coffee with everyone present in the room at the launch. The highlight of the event was witnessing people enthusiastically try out the coffee maker and achieving the perfect coffee with just a click! While you'd enjoy a cuppa coffee at home with this one, you can also treat your guests at house parties to exciting, café like coffees and affogatos!”, expressed Bharat Singhal, Founder of Bili Hu Coffees.

From its customizable brewing settings to its elegant design, Café Artisan coffee maker embodies luxury and convenience in every cup. With features and aids like Grind to Brew, One Touch Brew Selection, Automatic Self Cleaning before every brew, 7-in-1 style of brewing, inbuilt milk frother, 15 grinding levels, NTC Temperature Sensing as well as a Detachable Grinder, the Cafe Artisan Coffee Maker helps coffee-lovers savor their chosen style of coffee in the best way possible while retaining maximum flavor and aroma.

With Morphy Richards continuing to innovate in the world of home and kitchen appliances, this successful live event also reaffirms the brand's commitment to not only providing high-quality products, but also create engaging and entertaining experiences for its consumers.

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