Wednesday, September 6, 2023

POND’S Re-Designs its Bright Beauty Serum with 12% Gluta-Niacinamide Complex*!

With a powerful, potent and efficacious blend of ingredients, this serum reduces pigmentation in 7 days* and gives you the flawless radiance you deserve! 
National, August 21, 2023: POND'S, a pioneering skincare brand with a rich 150-year legacy, has re-launched one of its most popular face serums, the Bright Beauty Serum, to address a common skincare concern: the solution for pigmentation. The Bright Beauty Serum, with a potent blend of a 12% Gluta-Niacinamide complex*, caters to the needs of today’s consumers who are looking to maintain healthy, glowing, and bright-looking skin.
Hyperpigmentation is a patch of skin that appears darker than your natural skin tone due to excess production of melanin. While increased pigmentation is usually harmless, it can be a sign of a more serious skin condition. There are several types of hyperpigmentation, with the common ones being pimple spots, sunspots, freckles and post-inflammatory hyperpigmentation. Sun exposure and inflammation are the two significant risk factors for general hyperpigmentation, as both can enhance melanin production.
Due to external factors such as pollution and ultraviolet rays, our skin tends to become extremely dull, leading to harsh dark patches. POND'S latest Bright Beauty Anti-Pigmentation Serum, with a strong formulation containing Gluta-Niacinamide, deeply* penetrates 10 layers into the skin to reduce pigmentation and boost brightness. This Serum is clinically proven to reduce dark patches from the seventh day*.
Formulated by the POND'S Institute, the POND'S Bright Beauty Serum comes in a sleek metalized finish packaging and two size variants:
• POND'S Bright Beauty Serum 14 ml, priced at INR 249 *
• POND'S Bright Beauty Serum 28 ml, priced at INR 499 *
Pro beauty tip: The POND'S Bright Beauty Serum suits all skin types. Here’s how you can include the serum in your daily skincare routine:
For the AM Routine: After deep cleansing your face, apply the Bright Beauty Serum and layer it with a lightweight moisturizer for healthy, supple, even-toned skin.
For the PM Routine: Before going to sleep, apply the Bright Beauty Serum to wake up with radiant, bright, and flawless skin.
For an instant glow: Apply the Bright Beauty Serum before applying makeup for a dewy base and a hydrating look.
The POND'S Bright Beauty Anti-Pigmentation Serum, with its blend of superior and advanced formulation, is a must-have addition to your skincare routine for flawless and glowing skin.
*Refers to the combination of Glycerin, Niacinamide, Pentylene Glycol, Butylene Glycol, Glutathione precursor
*Based on clinical study, 2021
*Within epidermis
*MRP inclusive of all taxes
About POND’S: 
Since 1846, POND’S has been designing products to meet the evolving needs and concerns of women’s skincare. For over 150 years, women broke new grounds, so did the brand. Backed by science and innovative technology, their core belief is staying true to their roots as an approachable skincare expert and an advocate for men and women globally. 
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