The young and effervescent Shehnaaz embodies the personality of a “POP Star” - as the
brand’s rapidly-growing fan base is commonly referred to. Currently, the brand’s products are
available across 50,000+ retail outlets across India in less than 3 years of launch
10th June, Mumbai - SUGAR POP Beauty, young India’s favorite makeup brand, today announced
Bollywood actress Shehnaaz Gill as its first brand ambassador. This partnership between the Big Boss
star and the young, fun makeup brand is expected to further cement SUGAR POP’s position as a fan
favorite and create new opportunities for mass customer acquisition, especially with the Gen Alpha and
Gen Z audiences in India that are new to makeup.
Link to announcement video -
Shehnaaz will be first seen in a short digital introductory campaign that reinforces the brand’s USP of
easy-to-use high-quality makeup products and announces her as the face of the brand.
The frame opens with Shehnaaz being her bubbly self, super excited to make an announcement, asking
the audience whether they’d like to be a ‘POP Star’. Followed by the ultimate reveal of SUGAR POP
products, where she demonstrates using the extensive range of beginner-friendly makeup in short simple
steps. The video blends her spontaneous personality with the vibrant brand persona as she showcases
the brand’s range of must-have makeup products.
In an enthusiastic response to the new partnership, Shehnaaz couldn't contain her excitement as she
expressed, "Collaborating with SUGAR POP is truly a dream come true for me! It's an incredible
opportunity to embark on this journey alongside them, where I can utilize my effervescent charm and
contribute to spreading positivity through their amazing range of products. This partnership feels like a
perfect match, as if it were destined to be. I wholeheartedly support SUGAR POP's mission to makehigh-quality, user-friendly makeup products accessible to young Indian women all across the country. It
aligns perfectly with my own beliefs, and I am thrilled to be a part of this initiative that aims to empower
and uplift women in every corner of our nation."
Started in 2020 as a retail-first brand, SUGAR POP Beauty can be seen growing at a record-breaking
speed as an omnichannel brand. The brand boasts of a unique distribution strategy with an established
presence across 50,000+ retail outlets in a short span of 18 months with equal focus on Tier 1, Tier 2,
and Tier 3 cities. With an extensive portfolio of 30+ ranges and 130+ SKUs across Lips, Eyes, Face,
Skin, and their hero range nails, SUGAR POP has cultivated a strong customer base amongst Gen Alpha
and Gen Z consumers in less than 3 years. Today, the young brand is available across the length and
breadth of the country, as well as all leading online marketplaces and the brand’s own website.
About SUGAR POP:
SUGAR POP, young India’s favorite makeup brand, exquisitely caters to the Gen Alpha and GenZ
women's long-wear makeup and effective skincare needs. With bold, coveted, and chart-topping products
that are high on style and higher on performance, SUGAR POP is carefully crafted to be a perfect match
for every Indian skin tone, follows current makeup trends, and works across all seasons! All SUGAR POP
products are 100% vegeterian, free from animal testing, and made without nasty stuff. Long-lasting
formulas, free of parabens and sulphate that are totally guilt-free! For a wholesome beauty experience,
SUGAR POP makeup products can be found in 50,000+ retail outlets across India. It is accessible to and
offers 500+ million Indian customers a shopping experience that is truly poppin’!
For more information, please visit https://www.sugarpop.com/pages/about-us