SUGAR POP Beauty onboards Shehnaaz Gill as its first brand ambassador

The young and effervescent Shehnaaz embodies the personality of a “POP Star” - as the

brand’s rapidly-growing fan base is commonly referred to. Currently, the brand’s products are

available across 50,000+ retail outlets across India in less than 3 years of launch

10th June, Mumbai - SUGAR POP Beauty, young India’s favorite makeup brand, today announced

Bollywood actress Shehnaaz Gill as its first brand ambassador. This partnership between the Big Boss

star and the young, fun makeup brand is expected to further cement SUGAR POP’s position as a fan

favorite and create new opportunities for mass customer acquisition, especially with the Gen Alpha and

Gen Z audiences in India that are new to makeup.

Link to announcement video -

https://www.instagram.com/reel/CtTBK7Lonv0/?igshid=MzRlODBiNWFlZA==

Shehnaaz will be first seen in a short digital introductory campaign that reinforces the brand’s USP of

easy-to-use high-quality makeup products and announces her as the face of the brand.

The frame opens with Shehnaaz being her bubbly self, super excited to make an announcement, asking

the audience whether they’d like to be a ‘POP Star’. Followed by the ultimate reveal of SUGAR POP

products, where she demonstrates using the extensive range of beginner-friendly makeup in short simple

steps. The video blends her spontaneous personality with the vibrant brand persona as she showcases

the brand’s range of must-have makeup products.

In an enthusiastic response to the new partnership, Shehnaaz couldn't contain her excitement as she

expressed, "Collaborating with SUGAR POP is truly a dream come true for me! It's an incredible

opportunity to embark on this journey alongside them, where I can utilize my effervescent charm and

contribute to spreading positivity through their amazing range of products. This partnership feels like a

perfect match, as if it were destined to be. I wholeheartedly support SUGAR POP's mission to makehigh-quality, user-friendly makeup products accessible to young Indian women all across the country. It

aligns perfectly with my own beliefs, and I am thrilled to be a part of this initiative that aims to empower

and uplift women in every corner of our nation."

Started in 2020 as a retail-first brand, SUGAR POP Beauty can be seen growing at a record-breaking

speed as an omnichannel brand. The brand boasts of a unique distribution strategy with an established

presence across 50,000+ retail outlets in a short span of 18 months with equal focus on Tier 1, Tier 2,

and Tier 3 cities. With an extensive portfolio of 30+ ranges and 130+ SKUs across Lips, Eyes, Face,

Skin, and their hero range nails, SUGAR POP has cultivated a strong customer base amongst Gen Alpha

and Gen Z consumers in less than 3 years. Today, the young brand is available across the length and

breadth of the country, as well as all leading online marketplaces and the brand’s own website.

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About SUGAR POP:

SUGAR POP, young India’s favorite makeup brand, exquisitely caters to the Gen Alpha and GenZ

women's long-wear makeup and effective skincare needs. With bold, coveted, and chart-topping products

that are high on style and higher on performance, SUGAR POP is carefully crafted to be a perfect match

for every Indian skin tone, follows current makeup trends, and works across all seasons! All SUGAR POP

products are 100% vegeterian, free from animal testing, and made without nasty stuff. Long-lasting

formulas, free of parabens and sulphate that are totally guilt-free! For a wholesome beauty experience,

SUGAR POP makeup products can be found in 50,000+ retail outlets across India. It is accessible to and

offers 500+ million Indian customers a shopping experience that is truly poppin’!

For more information, please visit https://www.sugarpop.com/pages/about-us