~ Onboards Arjun Kapoor as the cause ambassador to create social impact ~
~ The relatable 10-episode series will focus on taboo topics such as abortion, sexual reproductive health, contraception usage, and tuberculosis ~
Mumbai, 16th November 2022: After setting a strong precedence with the first season of the well-received episodic series MTV Nishedh and the digital-only spin-off MTV Nishedh Alone Together in 2020, Viacom18 and MTV Staying Alive Foundation with funding partners Johnson & Johnson, and The David and Lucile Packard Foundation are back with their behaviour change content campaign MTV Nishedh Season 2. A fictional show with hard-hitting storylines, MTV Nishedh Season 2 deals with real issues that concern the youth. It aims to bring a positive change encouraging the youth to talk openly about relationships, sexual reproductive health, contraception usage, approaching abortion as a safe choice when faced with an unplanned pregnancy, as supported by The David and Lucile Packard Foundation, and tuberculosis awareness to promote early testing supported by Johnson & Johnson. The 10-episode series of MTV Nishedh Season 2 will premiere on 19th November, airing every Saturday and Sunday at 8 PM on MTV and anytime on VOOT. Viewers can catch the episodes 24 hours later on MTV Fully Faltoo as well.
Set in and around the Modern University in the fictional town of Premnagar, the show follows the life of Inaaya, a strong-willed student who faces resistance when she explores the topics of sex and relationships while making a film. At the same time, Hina, an ambitious influencer, discovers she has TB and wants to hide it, thinking it would negatively impact her image in the social-media-dominating world. Its not just the students who seek answers in the story; Sushmita, who has begun a newly married life and a food business on campus, finds herself heading toward ruin because of her unexpected pregnancy. The slice-of-life episodic series will creatively offer a dose of romance, drama, and humour with deep undertones of crucial messages.
After creating enormous waves of conversations and bringing in the much-needed perception shift with season one, the second season of MTV Nishedh featuring the actors of the new generation, is back to delve deeper into grave issues faced by the youth, sustaining the dialogue. The sequel introduces Asheema Vardaan as Inaaya, Aaryan Tandon as Pankaj, Anusubdha Bhagat as Hina, Rrama Sharma as Sushmita, Sachin Vidrohi as Ajay, Aanchal Goswami as Prerna, and Chitransh Raj as Mehul.
Akriti Saronwala, Country Manager for the MTV Staying Alive Foundation says, MTV Nishedh Season 2 is back with relatable stories and lovable new characters and Im excited that well be able to reach even more young people, empowering them to make informed choices about the social and health issues they encounter. With the invaluable support of our partners, we believe MTV Nishedh has the potential to be a genuinely relevant cultural asset, as well as a successful public health campaign.
Cause Ambassador and Bollywood Actor Arjun Kapoor at the launch press conference said, There is no bigger power than acceptance and speaking up! I am glad to be associated with MTV Nishedh Season 2 and completely resonate with its idea of Khul Ke Bol. For a young, curious mind a show like MTV Nishedh Season 2 sets in motion the cycle of asking difficult questions which further normalizes topics that were previously taboo. It all starts with an open conversation.
Asheema Vardaan, who plays the role of Inaaya commented, MTV Nishedh looks at relevant issues of the youth with a lens of acceptance and openness. The series involves powerful themes around topics which shouldve been easy to converse about but are twice as difficult. Im sure people will find a reflection of themselves and their social circles in our characters and relate to the challenges they face. We hope this season too spurs questions and conversations, encouraging our audiences to Khul Ke Bol!
Watch MTV Nishedh Season 2 with double the intensity and twice the impact, starting 19th November, every Saturday and Sunday at 8 PM on MTV and anytime on VOOT. Viewers can catch the episodes 24 hours later on MTV Fully Faltoo as well.
MTV, the worlds premier youth brand, is a dynamic and vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the Gen-Z, music fans and artists. MTV engages over 50 MN+ young audiences across various social media platforms, making it one of the most influential youth brands in India. As a creative powerhouse, MTVs repertoire of flagship properties includes Roadies, Splitsvilla, Hustle, Unplugged and Supermodel of the Year, & couple of new-age show formats like Anything for Love, Ex or Next, while showcasing innovative formats along with some of the most engaging cause-led initiatives like MTV Memory Karaoke, MTV Cancel Covid, MTV Trash Talk, MTV Baar Bra Dekho etc., that drive the youth towards positive change. As the universe of the young, MTV Insights Studio also brings out the most extensive biennial study into the mindset and behaviour of Indias youth through the MTV Youth Study. MTV also has its own branded content arm, called the MTV Brand Studio, for advertisers exploring edgy and quirky branded content, which, in the past has collaborated with brands like Hyundai, HP, Airbnb, Nescafe, LinkedIn and many more. The Consumer Products of MTV are available to its fans through unique and strategic brand licensing tie-ups. The latest addition to the ecosystem is the licensing of the Roadies franchise into Café Roadies in Noida, Club Roadies in Jaipur, along with Roadies Koffeehouz and Club Roadies in Chandigarh. For information about MTV in India, visit https://www.mtvindia.com/
Viacom18 Media Pvt. Ltd. is one of India's fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on-air, online, on-ground, in-shop and through cinema.
About MTV Staying Alive Foundation
The MTV Staying Alive Foundation (MTV SAF) is an independent charity that produces ground-breaking, original media content that delivers vital HIV and sexual and reproductive health messaging to a global audience. We are linked to Viacom CBS International Media Networks (and Viacom 18) through the in-kind support they give as well as the use of the MTV brand. All our content is distributed rights-cleared and cost-free, enabling us to reach the widest audience possible.