Bosch Power Tools Activates Cordless Experiential Mobile
Vans across Multi-cities
‘Cordless Matlab Bosch’ -
Introducing Experiential Mobile Vans to Unveil the Power of Cordless
„ Bosch Power Tools, established in
India in 1993, launches their first mobile campaign, an extension of ‘Cordless
Matlab Bosch’, to amplify consumer experience through demo vans.
„ The aim is to enable users to get a hands-on
experience of the Bosch cordless power tools range with experiential mobile
vans spread across ten cities nationally.
„ Users can also solicit Bosch experts to engage with their teams and
workmen for value added services like application consulting, training, service
support or even customised service support evaluation.
National, India: Bosch Power Tools India, a front runner in the power tools
market segment that caters to construction, woodworking and metalworking
industry, is set to amplify its consumer experience by enabling users to get
hands on experience of the cordless range through mobile van demonstration
vehicles. An extension of the recently launched user campaign, ‚Cordless Matlab
Bosch. Bosch power tools will campaign across multi-cities starting 9th of
September across for six months.
Adding
to the 40 cities covered by the previous 'Cordless Matlab Bosch' demo zones
through channel partner outlets, Bosch power tools plan to expand its outreach
to 50 more cities in India by the end of the month with the product
experiential mobile vans campaign. The mobile campaign will kick-start this
September in locations, Kolkata, Delhi, Cochin, Ahmedabad, Pune, Hyderabad,
Chennai, Bangalore, Ludhiana and Lucknow. These experiential mobile vans will
not only engage and educate consumers on the availability and benefits of
quality cordless power tools in the market but also improve accessibility and
availability of the range by reaching across cities through the experiential
vehicles.
A stormer in the
industry, the cordless range of power tools enable tradesmen and blue-collar
workers to work flexibly without the constraints of wires or cables while
maintaining the efficiency, power, safety and unrivaled ergonomics Bosch Power Tools
India is synonymous with. Part of the mobile van experientia
customers can avail
a hands-on demonstration of Bosch Power Tool's lithium-ion battery-powered
screwdriver, the Bosch Go, with push and go functionality is 4x more
convenient than its competitors available in the market. The cordless range on
showcase will also include power drill drivers, high power impact wrenches,
robust hammer drills, high-speed impact drills, ABR enabled impact drivers,
flexible drill drivers and the GSR 120-LI, a 12V
cordless drill driver, re-introduced with an exclusive jacket packaging
designed for India. Equipped with Robust Housing, Electronic Cell
Protection (ECP) and +20% soft torque improvements, the GSR 120-LI enables its
users with more power than its predecessors. These
tools are designed to be compact yet similar to the shape and size of a manual
design assisting users to effortlessly switch from corded to cordless power
tools.
Commenting on the launch of the mobile van campaign, Panish PK, Regional Business Director -
India and SAARC – Bosch Power Tools said, “Here, at Bosch
Power Tools, our vision is to drive technical development in the industry for
Indian consumers. From having the smallest and most powerful batteries on the
market to introducing cordless tools to replace their corded predecessors,
Bosch aims to advance into a new dimension of performance and excellence.”
He further adds, “Some of these cordless tools for professionals
are optimized with ProCore18V batteries for maximum performance and efficiency,
making cordless tools better than corded tools for the first time in the
history of machine and toolmaking. Design and quality being key, the cordless
range will offer all the conveniences of going cordless without added bulkiness
or weight, encouraging every workman in the country to go cordless, thereby
spearheading the vision of our campaign – ‘Cordless
matlab Bosch’."
Price and availability:
·
The
products are also available immediately on Amazon and Flipkart
·
'Bosch
Power Tools cordless range will be available at dealer stores across India
·
The
Bosch Power Tools experiential mobile van will commence its campaign in Kolkata, Delhi, Cochin, Ahmedabad, Pune, Hyderabad,
Chennai, Bangalore, Ludhiana and Lucknow
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