Saturday, May 4, 2019

Cherry Blossom shines the spotlight once again on polishing shoes

Launches ‘Polish to Shine’ campaign

National, May 03, 2019 - Cherry Blossom, the iconic No. 1 shoe polish brand in India, makes a massive launch with its new campaign ‘Polish to Shine’ todayAfter a long hiatus, Cherry Blossom is renewing its place in the hearts of its Indian customers by emphasizing the need for polishing shoes, a habit which has diminished in society today. The digital ad campaign is relevant to the new generation and focuses on how values like responsibility, discipline and sincerity are interlinked with the simple act of polishing shoes.

The ad films showcase different scenarios which have been conceptualized to the overarching message ‘Polish to Shine’. The first film based on a school girl highlights responsibility and discipline; the second ad on a father-son duo showcases sincerity.

Commenting on the new ad campaign, Sukhleen Aneja, CMO and Marketing Director, Hygiene Home, South Asia, Reckitt Benckiser, said, “Cherry Blossom has always been an integral part of the Indian household’s culture for dressing up smartly. We are delighted to launch this campaign to revive the culture of polishing shoes in the Indian market. The brand reaffirms the importance of polishing and what this everyday act conveys about the wearer of the shoes. The impact of smart, clean, well shined shoes is incomparable. These ads will definitely enhance brand recall in the audience’s minds.”

This campaign is conceived and created by Tilt Brand Solutions and directed by Rahul Sengupta. The campaign goes live on YouTube today. 

Campaign credits:
Creative Agency: Tilt Brand Solutions
Creative Team: Kedar Teny, Chief Strategy Officer, Tilt Brand Solutions and Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions
Director:  Rahul Sengupta
Production House: Tilt Studios

No comments:

Post a Comment