~ Introduces a new filter, exclusively available to fans for 24 hours, for its new product ‘Playing 11’ ~
National, 29th March 2019: Capturing the spontaneity of millennials and their love for filters on social media, KFC India will engage their audience through a custom Snapchat filter. The filter is a part of the brand campaign for their latest product ‘Playing 11’ through which users can sport their love for the game and off course KFC!
Available to cricket fans exclusively for a day, the filter will go live on 30th March, and will be live for 24 hours only. KFC is the first QSR brand in India to run a national filter on Snapchat.
The Snapchat filter allows users to click an image and superimpose “Get your Finger Lickin’ Game On”, with ‘KFC Playing 11’ at the top. Users can then share their Playing 11 adventures with the KFC Snapchat filter on various social platforms, putting forth their love for KFC.
KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 22,000 restaurants in over 135 countries and territories around the world.
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