22nd March 2019 – Improving and standardizing the skill sets for the
important, but often ignored the cleaning industry staff. Achieving Dignity for
the Cleaning Profession is the core aim of ‘Garima’. Once qualified, trainees
are helped to find a job as a Hygiene Technician with Diversey’s business
partners, reflecting the underlying aim to bring dignity to the cleaning
profession.
For the second year running, Diversey India Hygiene Pvt Ltd has achieved
the honour of being placed on the Inclusive Business List. Diversey India Hygiene
has qualified due to the achievements of their Garima: Diversey School of
Hygiene, India. “Garima” – the Hindi word for dignity – refers to the company’s
skill development initiative, which offers opportunity for India’s unemployed
youth to learn the basic Science of Cleaning behind hygiene.
Mr.Himanshu Jain, President
of Diversey APAC, describes Diversey’s strategy: “What Diversey is trying to do
in India is eventually transforming the cleaning industry in all towns and
villages of the country, to make a real difference to people’s lives. We’re
introducing the concept that cleaning and hygiene is a scientific process
rather than a chore. It’s more about disease prevention than dirt removal.
Garima reflects our belief that creating a healthy and safe world (our vision
is A healthy & safe world where people are free to live their
lives.) is of paramount importance as we still tend to look at a cleaning
professional as just a cleaner or
janitor, not someone who is important in our lives.”
Diversey’s
ambitious ‘Garima’ project - which began in 2016 in six Indian states, is one
of the very few initiatives that have focused on employment for all its
trainees. The determination to alter the perception of janitorial work saw
2,500 people successfully trained in the first year. The programme is a perfect
example of Diversey generating a shared economic value with their partners and
for their communities.
Shared
Value Brings a Fresh Approach:
Diversey’s
ambition resonates closely with Shared Value Initiative. The initiative is
designed to connect business and community leaders in India with a commitment
to promote best practices for creating shared value among the companies as well
as civil society and government organizations. Its fundamental aim is to
accelerate economic and social progress towards a more equal and sustainable
world. Diversey is in good company – sharing a place on the Inclusive List with
other celebrated
global businesses, including: HUL, Cargill, Coca Cola, Amazon, Google, and
Ikea.
The fundamental idea around shared value initiatives and promoting
inclusivity within business is to allow organizations to move beyond narrow
existing views of Philanthropy and Corporate Social Responsibility. This brings
a fresh approach to business models, drivers of competitive advantage and in
solving social problems, while ensuring value is created by firms.
Mr.Himanshu
Jain – who also featured as a panellist in the Summit’s discussions – stresses:
“Diversey is trying to bring about change in Indian society. Cleaners may have
smaller earnings, but that’s absolutely no reason for their dignity to be any
lower than other professions. Through initiatives like Garima, Diversey will
unlock enormous potential in India.” He concludes: “If we can refresh India’s
attitude to cleaning and hygiene, we can build a strong sustainable future. The
youths from the disadvantaged sections of society that we are training are
going to be key in delivering this societal change.”
About Diversey India Hygiene Pvt Ltd:
Diversey’s purpose is to
protect and care for people every day. Diversey has been, and always will be, a pioneer
and facilitator for life. We constantly seek to
deliver revolutionary cleaning and hygiene technologies that provide total
confidence to customers across all our global sectors. These include: facility
management, health care, hospitality, retail and food service; in addition to
food and beverage. Diversey is a provider of cleaning, sanitation and
maintenance products, systems and services that efficiently integrate chemicals,
machines and sustainability programs. Everything we do is based on the implicit
belief that cleaning and hygiene are life essentials and that what we undertake
constitutes a vital service.
Harnessing 95 years of
expertise and knowledge, Diversey develops cleaning technologies that save
lives, providing a tailored, customer-centric approach that empowers
sustainable solutions. Protecting and improving the environment, we operate
with our customers’ needs at the heart of everything we do. Diversey’s ethical
commitment is implicit in all our products and everyday relationships with our
staff, our customers, and our planet. These ethics drive our commitment as
pioneers of the future and creators of connection and innovation.
The Internet of Clean™ is
central to our business, connecting minds with machines to ensure we turn
cleaning and hygiene data insights into effective operations and generate
respect for human capital. Diversey contributes to significant productivity
improvements, lower total operating costs and brand protection. Headquartered
in Charlotte, North Carolina, USA, Diversey employs approximately 9,000 people
globally, generating net sales of approximately $2.6 billion in 2017.
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