Thursday, January 31, 2019


Blueberry Cocktail Launch is brought to you by Anusaya Fresh,India, & Rajiv Khinchi, ably supported by US High Bush Blueberry Council

With a rich history and even richer taste, what’s not to love about blueberries? The newest berry in town will soon be the USA blueberry, a fruit regarded globally. 

USA blueberries actively promotes a healthy lifestyle. It has been available in India for 5 years. Thanks to the health benefits & taste of the fruit , it has lead to a rapid growth & popularity in different regions of India .  Because the fact Blueberries are a healthy Alternative to sugar snacks and have a number of uses another foods and drinks. It is largely consumed in the form of yogurt, juices, cakes, pastries, wines and ciders. 

Anusaya Fresh, India is one of the largest distributors of frozen USA blueberries in India. Anusaya Fresh is  one of the very first fruit importers to widely distributed blueberries to high-end restaurants five star hotels and upscale grocery stores in Mumbai, New Delhi & Bangalore

Anusaya Fresh and MissLou Blueberries located in Mississippi USA Began a partnership back in 2015 supplying blueberries to  Anusaya Fresh, India  and is expected to ship 1 millions pounds of delicious USA Blueberries for the Indian Consumer market

Talking about the growth of US Blueberry fruit in India, Donald Van De Werken says "India is a huge market. We are coming to Mumbai which has a huge potential  Demand for blueberries in India is growing and we believe that the Indian market is ready to embrace the fruit given its unique combination of being sweet and crunchy, not to mention, it's extremely good shelf life." 

Dinesh shinde Founder & director of Anusaya Fresh, India Pvt. Ltd. "We are glad to bring USA Blueberries to the Indian Market. The event is to highlight blueberries in cocktails and just first of several promotions for 2019 involving USA blueberries" 

About-  Blueberries are native to North America and have been cherished by native inhabitants or what we call Indians or First Nationsas food and medicine. A lady farmer named Elizabeth White in New Jersey teamed with a USDA scientist Frederic Coville to discover how to cultivate blueberries. By 1916, Elizabeth farmed sweet and plump fresh blueberries and began shipping to the New York Market! Blueberry production spread nationwide, and mechanical harvesting and freezing techniques were developed to give year round supply. – In the 1990s health research was conducted that indicated that a half cup of blueberries could reduce the problems of aging and many other benefits. The Market grew ten-fold in just ten years! – The USHBC was founded to keep the market momentum going. Uses of blueberries grew from pies to hundreds of uses. Children became the focus of our efforts in schools to ensure a new generation of blueberry lovers. In the 2012 more than 1500 new blueberry containing products were developed in the USA – We began spreading the word globally!

Health Benefits- Don’t let their miniature size fool you – blueberries are proof that, when it comes to health benefits, good things really do come in small packages. They’re low in fat and sodium, have just 80 calories per cup and contain a category of phytonutrients called polyphenols. Blueberries are also a good source of dietary fiber. Dietary fiber may reduce the risk of heart disease and adds bulk to your diet, which may help you feel full faster. Blueberries are a good source of Vitamin C and are high in manganese. Vitamin C is necessary for growth and development of tissues and promotes wound healing. 2 Manganese helps the body process cholesterol and nutrients such as carbohydrates and protein.

Date & Time- 5th February, 2019 on Tuesday
Time- 7:00 pm onwards 
Venue- Glocal Junction Andheri, B-57, Morya Bluemoon Building, Ground Floor, New Link Rd, Andheri West, Mumbai, Maharashtra 400053.

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