Saturday, November 17, 2018

ITC’s Sunfeast YiPPee launches an all new ‘My’ range, exclusively on bigbasket

Launch of ITC's Sunfeat YiPPee- My Range with ( L-R) Hemant Malik , Divisional Chief Executive- Food Division,ITC Ltd. & Hari Menon, Co-founder & CEO Bigbasket

~ Sunfeast YiPPee! partners with bigbasket enabling consumers to grab YiPPee! ‘My’ range noodles exclusively for a period of one week, after which it will be available in retail stores nationwide~

Mumbai, 15
th November 2018: Sunfeast YiPPee!, one of the most popular instant noodle brands in India, unveils its all new ‘My’ range noodles with fournew exciting variants − My Crazy Chow, My Madly Manchurian, My Mystery Masala and My Truly Chicken.

As part of the partnership, YiPPee! ‘My’ range will be available exclusively on bigbasket for one week, following which it will be distributed to all modern format and general trade stores nationwide. With YiPPee! ‘My’ range, the brand expands its portfolio to young consumers with unique offerings that reflect their consumption choices and provides a new twist with unique flavour combinations. Each pack is of 60gms and all vegetarian variants are available for Rs 15 while the non-veg, Truly Chicken variant is priced at Rs 18.

Commenting on the collaboration and launch Mr. Hemant Malik, Divisional Chief Executive − Foods Division, ITC Ltd. “At ITC Foods, we are committed to providing unique, differentiated and delightful food experiences to our consumers. Sunfeast YiPPee! was launched with the core thought of creating a distinct brand in the noodles segment by offering new exciting choices. With the launch of the new variants under the ‘My’ range, we intend to widen the brand’s target audience. YiPPee! ‘My’ range has been crafted keeping in mind the taste preference of young adults and we are confident that it will garner appreciation from our target audience. The digital world including e-commerce platforms is an effective tool to strengthen the brand’s visibility and build consumer franchise and this collaboration with bigbasket is a meaningful endeavor to bring the flavourful experience of YiPPee!’s new variants closer to our consumers.”

Talking about the exclusive collaboration, Mr. Hari Menon, Co-founder and CEO, bigbasket said “Product marketing is witnessing a paradigm shift in India. Many players are also launching their products online thanks to the surge in e-commerce in the country. We are delighted to be partnering with Sunfeast YiPPee! to launch the new variants of their widely loved instant noodles exclusively on the bigbasket portal. It is a never-before offer which will not only catapult the popularity of the brand but also resonate with bigbasket's policy of bringing new and exciting offers to our customers. Our endeavour is to make customer experience better at every step and this partnership will do that and more.” 

YiPPee! noodles are tested at ITC’s state of the art NABL − certified Life Sciences and Technology Centre (LSTC), Food Safety and Standards Authority of India (FSSAI) notified and NABL accredited − external laboratories.

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