Expected to increase to over 600+ Retail outlets across India by end of FY 2018-2019
Mumbai, October 30, 2018: Aeronutrix Sports Products Private Limited’s Fast&Up has embarked on an ambitious plan to make the brand available to more consumers through the retail foray. Fast&Up products are already present in the shelves of around 20 Noble Plus stores in Mumbai. This is a pilot, the brand is in process of being placed in the entire Noble Plus chain pan India.
Fast&Up has already made its space in the nutrition chart of health experts and sports enthusiasts and won their hearts. By expanding their distribution web, they are making a move to strengthen their customer base and create awareness about the product to general public at large. The retail roll out of the product will be done in phases. In the first phase it would be rolling out into the unorganized nutrition store network in India, with the brand having its product in 250 stores which is expected to be around 600 plus by the end of March. The overall vision of the brand is to cater to the larger and generally active living consumer base, soon Fast&Up will be seen in a few more chains in Mumbai. The brand also has plans to spread their physical distribution network into other cities like Bangalore and Delhi where Fast&Up already has a good customer base.
Fast&Up’s distribution network is structured around 3 channels of sale - Online, Institutional and Retail. While the former two have proven to be a critical source of strength for growth in the first 2 years for the brand, Vijayaraghavan Venugopalan, CEO, Aeronutrix Sports Products Private Limited shared his vision on the latest expansion and said, “Fast&Up is a critically acclaimed sports and active nutrition brand. Also, appreciated and whole heartedly accepted by many health professionals and sports celebrities. We think, it was time to extend our reach and spread out to larger audience who are into active living and by being physically available at a retail store within the customer’s proximity will help us in fulfilling our aim. We expect to spread our distribution up to 600 plus retail stores by the end of March. We also have further plans to enter into modern trade as well as identified pharmacy network.”
For more information contact:
Aeronutrix Sports Product Pvt Ltd.
1800 120 9656
Fast&Up calling number: +91 77688 06318
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