Friday, August 17, 2018

Sony Pictures Networks India Launches Its Marathi GEC Sony मराठी


Mumbai, August 14, 2018: 
Sony Pictures Networks India (SPN), has forayed into the Marathi general entertainment space with the launch of its latest channel ‘Sony मराठी’.

Launching on 19th August 2018, this new channel is a one-stop destination for the Marathi speaking audience with its relatable content specially curated for a cohesive and complete family viewing experience. True to its positioning of ‘Vinuya Atut Naati’ (weaving unbreakable relationships), Sony मराठी endeavours to weave bonds of genuine emotions with each life it touches, through its innovative and engaging content, that is sure to set new benchmarks in the Marathi general entertainment space. 
Sony मराठी will offer an array of original fiction and non-fiction programming that aims at breaking stereotypes while celebrating the rich cultural fabric of Maharashtra. The new GEC will go LIVE unveiling its robust content with a host of 11 new shows. Being the collective efforts of industry stalwarts, shows such as ‘Julta Julta Jultay Ki’, ‘H.M. Bane T.M. Bane’, ‘Saare Tuzhyach Sathi’, ‘Ti Phulrani’, ‘Duniyadari Filmy Istyle’, ‘Year Down’, ‘Bheti Laagi Jeeva’, ‘Hrudhayat Vaje Something’, ‘Garja Maharashtra’, etc... aim at going beyond ordinary content offerings, challenging the status quo and breaking perceptions that exist around relationships in society.  The non-fiction lineup includes ‘Maharashtracha Favorite Dancer’ and ‘Maharashtrachi Hasya Jatra’. Along with the daily dose of entertainment, the channel also promises a great library of Marathi movies.  

Sony मराठी will commence with the telecast of the prestigious 55th Maharashtra State Film Awards. 

The channel will be available across key direct-to-home (DTH) and digital cable platforms.

N.P. Singh, Managing Director and Chief Executive Officer, Sony Pictures Networks India (SPN): 
“With entertainment being one of the key focus areas for Sony Pictures Networks India, the launch of Sony मराठी is a milestone initiative.  Aligned to the belief, ‘Vinuya Atut Naati’, our new channel, aims to weave unbreakable relationships with its viewers, through content that is contemporary in nature, yet deeply rooted in tradition. This brand promise will reflect in our immersive programming line-up, the quality of production and storytelling which will resonate with viewers across age groups, providing a complete family viewing experience. Sony मराठी is determined enrich the cultural fabric of the Marathi entertainment space.”

Ajay Bhalwankar, Business Head, Sony मराठी: 
“Our top most priority in this market is to deliver premium sophisticated content that caters to the entertainment needs of the Maharashtrian audience. The Marathi-speaking broadcast market is a very lucrative one, we look forward to expanding our footprint in this space.”


Sony मराठी logo is articulately designed to resonate fervent emotions and echo the richness of Maharashtra’s culture.
Drenched in tangerine, the logo’s warm tones tie it to the intensely passionate Marathi tradition. The surrounding shades of tangerine evoke sense of comfort, elicit a feeling of cheerfulness while the brush strokes indicate a fresh and friendly start to a new canvas of general entertainment.

The apex of the channel’s values is best summed up in its tagline, <<Vinuya Atut Naati>>          (विणूया अतूट नाती)  weaving unbreakable relationships, that endeavors to build bonds of genuine emotions with every life it touches.

Its visual highlight, the Paisley, a popular motif is omnipresent and is usually seen in Maharashtrian households in some form or the other and has a nuanced intonation in the Maharashtrian culture milieu. The deep evocative surrounding colors in the paisley are a visual expression of the channel’s vision to spread warmth, creativity, expression and fascination; all the values that Sony मराठी aspires to inspire.

अजय भाळवणकर
कार्यकारी उपाध्यक्ष आणि व्यवसाय प्रमुख – सोनी मराठी
सोनी पिक्चर्स नेटवर्क्स इंडिया (एस्.पी.एन्)

           एस्.पी.एन्’ च्या  सर्वाधिक लोकप्रिय असलेल्या सोनी एन्टरटेन्मेंट चॅनेलची  (एस्.ई.टीचे) प्रमुख निर्मिती संचालक म्हणून जबाबदारी पार पाडलेले अजय भाळवणकर हे आता ‘एस्.पी.एन्‘तर्फे लवकरच सुरू होणार्‍या ‘सोनी मराठी’ ह्या मराठी वाहिनीचे व्यवसाय प्रमुख म्हणून काम पाहणार आहेत.
सोनी पिक्चर्स नेटवर्क्सबरोबर २०१४ सालापासून कार्यरत असणाऱ्या अजय ह्यांनी यापूर्वी झी टीव्ही, म्युझिक एशिया अशा वाहिन्यांमध्ये विविध पदांवर काम केले असून मराठी आणि हिंदी वाहिन्यांच्या शुभारंभापासून ते चित्रपट निर्मिती आणि चित्रपट निर्मिती स्टुडिओ स्थापन करणे अशा अनेकविध जबाबदाऱ्या त्यांनी पार पाडल्या आहेत. झी नेटवर्कमध्ये ते क्रीएटिव्ह हेड होते आणि तिथे त्यांनी दर्जेदार,आणि कमालीचे लोकप्रिय कार्यक्रमातून आपली स्वतःची वेगळी ओळख निर्माण केली. याबरोबरच मुंबईचे प्रमुख मराठी वृत्तपत्र ‘आपलं महानगर’ आणि क्रीडापाक्षिक ‘एकच षटकार’ ह्यांमध्ये पत्रकार म्हणूनही त्यांनी याआधी आपला ठसा उमटवला आहे.
          एक उत्साही अभ्यासू म्हणून वेगवेगळ्या प्रकारचे चित्रपट बघण्याबरोबरच इतिहास आणि तत्त्वज्ञान ह्या विषयांमध्ये विशेष रुची असलेल्या अजय ह्यांनी मुंबई विद्यापीठातून फ्रेंच साहित्य ह्या विषयात पदव्युत्तर शिक्षण घेतल्यानंतर MICA, अहमदाबाद येथून व्यवस्थापन विषयाची पदवी देखील प्राप्त केली. खेळांमध्ये विशेष आवड असलेले अजय हे बॅडमिंटनपटू असून, त्यांनी महाविद्यालयीन पातळीवर पाच वर्षे सातत्याने पदके मिळविली आहेत.

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