Friday, August 25, 2017

Danone India launches its global brand Neocate in India

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  • Neocate is a hypoallergenic, amino acid-based formula (AAF) intended for use in dietary management of Cow’s Milk Allergy.
  • Neocate is backed by 40 years of innovation in allergy at Danone
New Delhi, August 25, 2017:  Danone India today announced the launch of its global brand Neocate in India which is a hypoallergenic, amino acid-based formula (AAF) intended for use in dietary management of Cow’s Milk Allergy, the most common food allergy in infants and young children globally.

Commenting on the launch of Neocate in India, Pierre Andre Terisse, Executive Vice President, Africa and India said, “At Danone, we are committed to encourage healthy, balanced nutrition for mothers, babies and toddlers. Danone has an extensive range of tailored nutrition products that guarantee nutrition combining quality, diversity and taste. With Neocate, we are able to cater to the special needs of infants with Cow’s Milk Allergy to help them in leading a normal healthy life.”
Commenting on the launch, Rodrigo Lima, Managing Director, Danone India said, “The launch of Neocate is a step towards realising our ambition for India, by bringing global solutions for the treatment of CMA. Neocate will help to address the growing challenges of healthcare professionals and parents in the management of Cow’s Milk Allergy, making everyday life little easier for families.”
In a study conducted in a tertiary care hospital in India, 3 out of 10 children with chronic diarrhea were estimated to be suffering from Cow’s Milk Allergy. Globally the prevalence rate of CMA is approx. 3 -5%.
Cow’s Milk Allergy is a result of our body triggering an allergic reaction to protein in Cow’s Milk.  It is managed by eliminating Cow’s Milk protein from the diet in any form. World over, the recommended treatment of Cow's Milk Allergy is extensively hydrolyzed protein or amino acid-based formulae such as Neocate.
Neocate will be retailed on and will also be available at pharmacies in select Indian cities that include Lucknow, Varanasi, Delhi NCR, Jalandhar, Amritsar, Ludhiana, Jaipur, Mumbai, Pune, Nagpur, Ahmedabad, Kolkata, Hyderabad, Vijayawada, Vizag, Bangalore, Chennai, Coimbatore, Cochin, Madurai.

Neocate is a hypoallergenic amino acid-based formula (AAF) meant for infants with Cow’s Milk Allergy, multiple food protein allergies and a range of other food allergy induced disorders. It is based on 100% free amino acids and does not contain any Cow's Milk protein.  Neocate should always be used under medical supervision.
Neocate is part of Danone’s pioneering solutions in allergy and reflects our culture of innovation in delivering the best in allergy care. Neocate is manufactured under stringent conditions at a dedicated factory in Liverpool in a Cow’s Milk-free environment and packaged in a protective atmosphere to ensure hypo allergenicity and top quality.

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