Thursday, May 18, 2017 Introduces Virani Gallery, a Revolutionary Way of Buying Diamond Jewellery

Introduces futuristic concept of 3D printing in jewellery shopping

One of the fastest growing online destinations for diamond jewellery shopping in India,, introduces their first ever, futuristic Virani Gallery in Surat. By using innovative 3D printed replicas of their actual jewellery pieces, this revolutionary retail concept takes their zero inventory, “Made-to-Order” business model to the next level  by adding the missing “Touch and Feel” factor to their online shopping experience.

"We intend to avert the process of unnecessary stock piling of diamonds and gold jewellery and charging our customers for inventory maintenance as well as jewellery melting and recycling expenses of unsold goods. Instead, we have come up with a cost effective and innovative way of implementing 3D printing technology to the jewellery retail which fills the gap of "Touch and Feel" factor that was missing from our luxurious online shopping experience. Our customers get the best of both online and offline shopping experiences: competitive prices, flexibility of customization, a wide range of selection of online shopping and the “Touch and Feel” factor of offline shopping at a physical store. They have all the information they need to make an informed purchase while saving up to 30% on fully certified Diamond jewellery."  Said Chirag B. Virani, Co-founder and CEO of

How is Virani Gallery different than a traditional jewellery retail store?

No Physical Inventory of Diamond and Gold Jewellery.Only 3D Printed Replicas

The first and the most obvious difference between a traditional jewellery retailer and Virani Gallery is the fact that Virani Gallery does not carry millions of dollars of physical inventory made of diamonds and gold that customers can purchase directly from the retail store. Instead Virani Gallery uses very cost effective and innovative exact 3D printed replicas of 1000s of designs that give a perfect idea of the exact shape and size of a particular jewellery item.

What is a 3D printed Model?
A 3D printed model is an exact 3Dprinted replica of a diamond jewellery item. It is printed using latest 3D printing technology and has the exact same dimensions as well as intricate design details that a finished jewellery item made of gold and diamond would have. Once the customers have a clear idea of the exact shape and size of a jewellery item from the 3D printed models, they can easily view 360 degree videos of finished diamond jewellery on personal smartphones or big display screens, tablets or holograms available inside the Virani Gallery. Combining 3D printed model with the 360 degree videos gives the customer all the information they need to make an informed purchase.

Browse 1000s of Stylish Designs& Try on 3D printed Replicas

At Virani Gallery, you feel like you are physically walking inside their online store. Just like shopping online at, you can casually browse their latest collections at the Virani Gallery. Each design contains a 3D printed replica of a finished jewellery item, name and price of that particular jewellery item and a QR code that leads directly to the product detail page on where customers can view photos and 360 degree videos of finished a jewellery item.

Scan QR Code for more Product Details

When you find a particular design you like, simply scan the QR code from your phone or in-store tablets and you will have all the information you need about that jewellery item including its exact dimensions, number of diamonds, and grams of gold used in that particular design. Furthermore, you can also reviewa detailed price breakdown of how much you pay for your conflict-free diamonds, metal and jewellery making charges.

Customize to Suit Your Style and Add to Cart

Once you try on the 3D printed replica of the jewellery item you like to get an idea of its size, you can customize its diamond clarity and metal colour to suite your style.

The revolutionary “Made-to-Order” business model gives customers full flexibility of customization. Customers can choose their desired gold color and metal purity from 6 different options to suit their style. They also have an option to choose from 6 differnet qualities of diamonds to fit their budget. In other words, each design has 36 unique customizatoin options in all possible sizes which is simply not possible at a retail store carrying physical inventory.  

IGI Certified Jewellery and Transparent Business model

Most online as well as brick and mortar jewellery retailorsonly provide their own independent jewellery grading certificates. These grading certificates might be biased and would defer from one retailor to another as they may not comply with strict international diamonds and jewellery grading standards.

“At, it's our mission to promote transparency throughout the jewellery purchasing process.” – Hetal Virani, Co-Founder and CFO of

Every single jewellery item from Virani comes with a certificate of authenticity from leading gemological institutes such as Gemological Institute of America (GIA) and International Gemological Institute (IGI). These are unbiased third party grading institutes that have no influence of any retailors.

100% In-houe Manufacturing with over 50 Years of Experience and Trust

Many retailors out there today outsource either some or all of their manufacturing operations, and have to bare extra margins added at multiple stages by middlemen throughout the entire diamond pipeline.

All Virani jewellery items are crafted at their in-house facility that has over 50 years of experience perfecting every single step of theirvalue-addition chain starting from conflict-free rough diamonds procurement, in-house diamond cutting and polishing operations, jewellery design, manufacturing and finally online retail sales through Customers get superior quality and best value products while saving up to 30% on diamond jewellery.

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