Ø Focus on promoting winter tourism with their new tagline ‘You can… but you don’t have to’
Ø Summer campaign to be led by Brand Ambassador Ranveer Singh
Mumbai, November 16, 2016: Switzerland Tourism today announced the launch of its Winter Campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The Winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can... but you don’t have to’. The summer campaign “Nature wants you back”, to be led by Brand Ambassador Ranveer Singh was also launched. The campaign tag line is the perfect expression of how one chooses to be ‘#INLOVEWITHSWITZERLAND; have an adventurous adrenaline filled vacation or a leisurely, relaxed trip whilst taking in the beauty of the breath-taking nature, scenery and serenity of the country.
The campaign launched in presence of the tourism partners of Switzerland – Geneva, Lake Geneva, Glacier 3000 and Gstaad, hopes to further increase and sustain the double digit growth of 16% seen in 2015-2016. With an initial focus on the winter tourist, Switzerland Tourism will showcase the multiple options like skiing, sledging and snowboarding for the active traveller and Christmas markets, open air hot springs and igloo stays for the more relaxed visitor looking for pure white relaxation in winter. The summer focus for the campaign too, will be packed with an array of activities such as sky-diving, wakeboarding, canyoning etc. combined with Switzerland’s best touristic and nature highlights.
Mr. Claudio Zemp, Director – India, Switzerland Tourism, said, “In India we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports. With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.”
Ms. Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Our new campaign is all about telling people that holidays in Switzerland can be anything that you want – there are lots of options for adventures and activities both in winter and in summer but if you would rather have a more relaxing holiday that’s absolutely possible too. Although Indians love to go on a vacation during the summers, we do hope for a change after this campaign. Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure.”
The must-visit places in Switzerland are the attractions of Gstaad, which is known for its Bollywood movie spots where most Indians love to go and pose. 25mins away from the Gstaad centre is Glacier 3000 where you have snow throughout the year and has the highest situated toboggan run in the world. Lake Geneva is a very family friendly place with museums such as Chaplin’s World, Alimentarium and The Olympic Museum. The Winter Lounge at La Reserve Genève boasts of an open-air skating rink, lounge and festive evenings wherein one can relax. And of course, the Red Cross Museum and the United Nations are always a great attarction in Geneva. To have a fun-filled spellbound vacation, Switzerland is the place to go to.