Friday, September 23, 2016

iDecorama launched by Architect Hafeez Contractor and Sussanne Khan at its flagship design show and mobile apps was recently launched at country’s most anticipated luxury home décor exhibit – The Decorama Design Show which was an overwhelming success.

The event was hosted at the Sapphire Ballroom, Sahara Star Hotel, Mumbai on September 2-4, 2016. Some of the leading brands such as Grandeur Interiors, klove studio, Iqrup + Ritz, B&B Italia, Andreu World, Flexform, Quinti, Vibhor Sogani, Sarita Handa and others unveiled new and exquisite collections at the show. Over 6000 visitors walked in to network and peruse through the collections of 45 celebrated brands in the industry.

The 3-day event marked the company’s launch of the official website and mobile apps which are poised to be the largest community connecting the service professionals, suppliers and end-users. officially went live on September 2, 2016 at the click of a button by the Chief Guests Ar. Hafeez Contractor – AHC, Sussanne Khan – The Charcoal Project and Italian Consul General to India Ugo Ciarlatani.

"Building and remodelling is an incredibly frustrating experience in the country. The market for professionals and vendors is highly unorganised. Our vision is to eliminate the barriers that exist between owners and good design, and between trusted service professionals and their customers. iDecorama aims to deliver the best technology, user experience, a thriving active community and unique products." Bharat Sethi, CEO and Co-Founder, iDecorama.

While Sussanne khan reiterates, "The idea of iDecorama platform sounds amazing and its something that is much needed, given the design talent in the industry right now and its nice to have one platform to connect people and help achieve efficiency. So it's a great idea and I happy to be a part of this whole event."

With iDecorama, users can filter through design ideas posted by experts and discover all they need to fully inhabit their spaces and make them beautifully functional – be it home or business. They can also connect seamlessly with architects, interior designers, contractors and many other service providers who share their work and keep the community updated on their latest projects, industry updates and market trends. The apps make the discovery of unique products in over twenty five categories including home appliances, bedding, bathing, flooring, furniture, lighting and more from manufacturers, online marketplaces, and largest brands to boutique stylish businesses simple and removes efficiency from the current system.

Spread over an expansive area of 2500 sq. m., the exhibit, inclusive of the leading lighting installation brands, modular kitchens and wardrobes, high-end furniture to hand-embroidered upholstery, captivated the attention of the visitors. The event was graced by the presence of eminent names from the architecture and design fraternity such as Ria Talati, Nina Puri, Zahir Casssum Reza Kabul, Zarir Mullan and Seema Puri Mullan, Parul Zaveri, Prem Nath, Oscar and Ponni Concessao, Jimmy Mistry, Ashiesh Shah, Kalhan Mattoo among others. Even celebrities and notable fashion designers such as JJ Valaya and Abu Jani walked through the show.

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