Friday, May 6, 2016

Kutchina is India’s Most Trusted kitchen appliance Brand: TRA Study

A recently released study by Mumbai-based TRA (formerly Trust Research Advisory) has ranked Kutchina as India’s Most Trusted Brand 2016 in the category of Kitchen appliances.

As per the findings of this study titled as ‘The Brand Trust Report 2016’, Kutchina has managed to secure 3rd rank in its category among the 1000 Most Trusted Brands in India. In all, 1,000 brands, grouped across 267categories, made it to India's Most Trusted Brands' list.

The study involved 18,000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million data-points and 20,000 unique brands from which the top 1000 brands have been listed in this year's report.

Speaking on the occasion, Mr. Namit Bajoria, Director, Kutchina, said, Service excellence and customer delight has been our key focus area. We are happy that we have managed to achieve and sustain the desired credibility and trust among our customers. We will continue to strive with innovative methods to continue to secure our position as one of the most trusted brands in India.”
Commenting on the ranking, N. Chandramouli, CEO, TRA said, "It is prestigious that Kutchina has been ranked as one of the top Most Trusted Brand among 20,000 brands by consumers-influencers for the study in India’s Most Trusted Brands 2016 Report. The study reflects how deeply Kutchina as a brand is trusted and is measured by TRA’s proprietary 61-Attribute Trust Matrix.”

About Kutchina
Established in 2000, Kutchina is the leading kitchen appliances maker of Eastern India.  A pioneer in kitchen chimneys, Kutchina is the first to have introduced auto clean technology, making contemporary Indian cooking a lifestyle experience. The company has stormed the Indian kitchen industry with world class technology and quality products.  Present across the nation, the company’s growth chart has increased in leaps and bounds over the last decade and is now a household name. The leading kitchen appliances maker provides energy efficient products which are known for their low maintenance features. Certified by ISO 9001:2008 and equipped with a state-of- the-art R & D centre, Kutchina is the only company which has constantly upgraded its product's technical and aesthetic features year on year to suit the consumer needs. With the huge success of kitchen chimneys, the company forayed into kitchen interiors with the launch of modular kitchen cabinets with state of the art technology and contemporary international designs.

About TRA (formerly Trust Research Advisory):
TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India's Most Attractive Brands & India’s Most Trusted Educational Institutes.

About The Brand Trust Report 2016:
The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attributes of the Trust Matrix. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.

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