Friday, April 22, 2016

Yuvraj Singh and Robin Singh launch PUMA's bold Tricks collection for the sporting season


With the pink left and yellow right, PUMA Tricks collection is made for those who want to be Forever Faster  

Mumbai, 21st April, 2016: The Fastest Global sportswear brand in the World PUMA, along with Yuvraj Singh and Robin Singh revealed Tricks, a new colorful interpretation of its evoPOWER and evoSPEED spike, in pink and yellow, made for those who like to play loud.  The new eye- catching Tricks collection was unveiled today at PUMA’s Linking Road store in Mumbai. The dual color Tricks collection is designed for high performance on the field for football and cricket.
The Tricks collection houses a wide variety of products that caters to two different sports cricket and football. The stars of the Tricks collection are the Dual Cricket Spike and the Football boots which are sure to turn heads during the major tournaments this summer. A mélange of style and performance, these evoPOWER cricket spikes have an upper that boasts a soft synthetic material whilst stability and breathability are provided by the fully fused mesh windows on the quarter. Anatomically engineered the one-piece outsole provides stability and support, utilizing high-tech materials to minimize weight and to maximize the stability and reactivity. With the pink left and yellow right the colors were chosen to make the players stand out in the field with great performance Pink Glo and Signal Yellow The Tricks evoPOWER 1.3 football boot keeps the principles of barefoot kicking at its core, with increased flexibility resulting in more kicking power.  The Tricks evoSPEED football boot is light and responsive, to improve speed and maneuverability.  

Talking about the launch, the MD of PUMA India, Abhishek Ganguly, said, “PUMA's aim has always been to create cutting edge products which rate high in terms of performance and style. We have a legacy of creating unique colored cricket shoes. This year we have a completely mismatched pair of Pink and Yellow shoes. Cricket and football are both widely followed and loved sports in India and through our trendy Tricks collection we are creating a platform to strongly engage with consumers and sports enthusiasts.”
On unveiling the colorful tricks collection, Yuvraj Singh said. “I really love the bold and bright colors PUMA has chosen in their Tricks collection. PUMA has always been extremely fashion forward when it comes to their designs and with Tricks the brand has truly out done themselves!  I have tried on the shoes previously, not only do they look amazing but it also really enhances my performance. I am really excited about using Tricks during the IPL matches, who knows maybe it will be the start of a new trend of mismatched shoes. I cannot wait to see my supporters to wear mismatch footwear and clothes to support me play.”
Speaking about the collection, the footballer Robin Singh said, “"These dual colored boots are brilliant! They're edgy, they're bright and they're different. The collection works in perfect synergy with my personality. I cannot wait to wear these for my games. I am very excited to kick off my association with PUMA with the new Tricks collection.”
The exclusive Tricks collection for football and cricket is available at PUMA stores across the country and at

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit<

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