MAX unveils its latest "Summer'16 Collection"

Mumbai, 10th April 2016 : India’s leading value fashion brand, MAX unveiled its latest "Summer'16 Collection" at R City Mall, Ghatkopar, Mumbai. The new collection was launched by actress Shalini Sahuta.

Shalini is also a well known name in the television industry for her shows such as 'Sasural Simar Ka', 'Total Nadaniyaan', 'Baba Aiso Varr Dhooondo' and 'Nagin' to name a few. The latest Summer'16 Collection was showcased and applauded by a packed mall as models walked the ramp on Sunday evening.

Max brings a fresh breath of chill in hot summer season with its latest summer collection. Inspired by the tropical theme, this trend intermixes rich foliage and cascading ruffles to create an electrifying mix of colour and print. From leafy prints, flowy silhouettes to soft cool fabric you get it all with our new summer range. Whitened pastel tones of pink, yellow, mint and blue brings a sugary youthful vibe to our Soft Pop story. Feminine dresses, strappy tops and crop tops are the key highlights of this story. So this summer, mix a little foliage and print with soft sugary colours to bring in a breath of cool fresh air.

About the collection

Women’s Wear -

This summer, what’s old is new. Just in time for warmer weather, retro boho trends are getting revamped and brought into the modern day through free flow silhouettes with attention to detail. Also spruce up your summer wardrobe with this range of fruity chalky tones, where pops of yellow & soft pinks are the perfect antidote for the hot weather. Taking inspiration from the exotic Cuban flora, a burst of whimsical flowers and ancient indigo dyes and techniques, womenswear has a little of everything for everybody this season.

Men’s Wear -

With the temperature at its peak, shorts have become one’s wardrobe essential. So glam up and beat the heat with a pair of cute floral printed shorts or cute pompom shorts from the max summer collection. Tropical and nautical inspired printed shorts awaits the men to make them look as versatile as ever. Summer reminds us of vacations and trips. As people say adieu to the winter and their oversized woollen clothes, Max Fashion has introduced their range of vacation Tees with photographic prints of all the destinations you love. So pack your bags and explore the far away islands this summer. This season Max brings an array of neat and chic office style with small collar shirts for the workaholics. To revolutionize the boring formal look, Max’s summer collection has cool colours amid sleek cuts for formal outfits to be work smart and stand apart from the crowd.

Indian Wear -

Our summer collection is an amalgamation of various techniques and prints inspired from different parts of the world. From Japanese resist dyeing technique to age old ikat designs, this season is a seamless blend of asymmetric silhouettes, stylized prints and the essence of traditional indigo hues with playful accents. An embroidered “chikankari kurta” in fun summery colours is one to crave for this season. One can pair them with dhoti pants or flare bottoms to give that air of elegance.

Kids Wear -

This season’s collection is full of happy cheerful colours like rust orange, cobalt, sunshine yellow, chalky pastels, indigos and fuchsia. Trends inspired from the tales of the ocean, pearls and incandescent sequins, tropical, fruity and bandana prints adorn the range. The tropical trend has a new take with green leaf camo prints and denim blues. So this season bring a little imagination and freshness into your child’s wardrobe with Max’s summer collection. As for boys, look out for The Jungle Book inspired tees which is a special release along with the most anticipated movie of the year. Apart from this, dip dyed tees, all over prints and colour blocking is what our summer collection talks about. The inspiration for the collection comes from surfing, street skating, varsity and cityscape.

About MAX:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 300 stores across 16 countries and in India, Max has more than 140 stores across 50 cities. You can also visit - www.maxfashionindia.com.