The café culture pioneer brings winter feels to its cafes this summer with its new range of delicious cold beverages
Mumbai, April 5, 2016: When most of us are saying, ‘summer is here’, Café Coffee Day says, ‘winter has arrived’! This April, a whole new range of four freezing cold beverages - two smoothies and two punches dip the country in the wow-ness of winter like never before.
The winter-some treat begins with Tiramisu Smoothie, a sweet sip-n-snack delight. It is a blend of cocoa powder, cheese sauce and coffee on a bed of sponge cake and topped with cream that is sure to make you shiver in April. With Strawberry Cheese Cake Smoothie, summers will be bygone when strawberries and cheese sauce lavishly meet on a bed of crushed cookies. Coffee buffs and winter lovers can savour the smoothies with chili butter cookie on the side.
Summer gets a punch in the face with Watermelon Lychee Punch where sparkling water falls in love with lychee and watermelon flavours on the rocks. Winter love blossoms as one sips down this refreshing treat that totally beats the outside heat. Also, the refreshing Cool Green Punch is here to make this summer the coldest winter ever. For the first time, the freshness of tangy green apple blends together with the coolness of cucumber in sparkling water and on the rocks. And there, winter beats summer hands down.
Speaking on the launch of the new range of summer beverages, Bidisha Nagaraj, Group President Marketing, Coffee Day said, “With ‘Winter has arrived’, we plan to make this summer a lot more special for everyone. As café culture pioneers, we love to reverse the rules of the game and keep our menu few refreshing steps ahead. And that’s exactly what the four new and rejuvenating additions of smoothies & punches stand for. We hope to bring in a winter wave this summer with this refreshing and delicious new range of beverages.”
This exhilarating range of frosty beverage treats start from Rs 119/-. So, let’s take on the summer and say with CCD – Winter has arrived!
CCD is India's largest café chain in terms of number of café outlets as of December 31, 2014 (source: Indian Coffee Industry Overview, March 2015, Technopak (“Technopak, March 2015”)) and operates through Coffee Day Global Limited (“CDGL”), a subsidiary of Coffee Day Enterprises Limited. CCD has pioneered the coffee culture in the chained café segment in India (source: Technopak, March 2015) and opened its first café in Bengaluru in 1996. CCD’s menu ranges from a mix of hot and cold coffees and include several food options, desserts and pastries. In addition, CCD brand merchandise and accessories such as coffee mugs, coffee machines, travel mugs, etc. are available at the cafés.