Wednesday, December 16, 2015

Karisma Kapoor Sees Tomorrow’s Moms Enjoying More Snacking Occasion with McCain

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McCain’s Snacks a Tasty Partner of Super Moms in Tomorrow’s Kitchen

Mumbai: December 15, 2015: McCain Foods India Pvt. Ltd, the Indian subsidiary of McCain Foods Canada – world’s largest producer of frozen French fries and potato specialty products, organized a thought leadership session on McCain’s Tomorrow’s Mother Tomorrow’s Kitchen with their brand ambassador and Bollywood diva Karisma Kapoor. Food aficionados increasingly will seek more convenience in their kitchen without compromising on taste and variety of their food.

McCain sees this as a great platform to enable multitasking moms of today to give their best to their families. It’s a great forum bringing up challenges of today’s super mom and together addressing them with easy fixes like ready to cook trusted food solutions.

Speaking on the occasion, Mr. Vikas Mittal, Managing Director, McCain Foods India said, “McCain Foods is at forefront of catering to evolving lifestyle needs and cooking patterns of new age Super Moms who have to balance their challenging professional and personal life demands. Our range of tasty and affordable snacks are true partners for time crunched families of today and tomorrow that celebrate cooking at home. We have observed that families are increasingly eating out their main course meal which exposes them to food from uncontrolled food chain. Consequently, conscious mother of tomorrow would be more inclined to make good with whatever cooking opportunities she can strike at home, opening doors for greater at-home snacking prepared from ready to cook convenience food solutions. I am sure, Tomorrow’s kitchen would make a secure home for McCain’s range of quick, tasty, affordable snacks that are a great value for money.”

Karisma Kapoor, the brand Ambassador of McCain India Ltd has been the face of the ready to cook instant snack solution brand & voluble supporter of working super moms. She was visibly delighted leading McCain’s first “Tomorrow’s Mother Tomorrow’s Kitchen” thought leadership forum organized in Mumbai today.

Speaking on the occasion, Karisma Kapoor said “McCain snacks make a great partner of every mom for any snacking occasion. To me, mother’s kitchen is what makes the fairy tales of family love and bonding. Mother’s emotions are further complemented by the hygiene and safety of home cooked food. Trust of homemade food cannot not be offset by options of variety from market. In fact, great snack options from McCain ensures that there is no trade-off between taste and comfort. I believe that even in tomorrow’s kitchen, families will continue to relish home cooked food, albeit enabled by convenience food solutions. With McCain’s easy-to-prepare frozen products, I serve my kids and family with popular snacks like French fries, Chilli Garlic Potato Bites and Aloo Tikki as well as innovative snacks like Smiles & Veggie Fingers.”

McCain Foods leads the fast emerging market in India for frozen snacks. The company is strengthening its India specific product portfolio with products such as Aloo Tikki & Masala Fries while also creating products such as potato cheese shotz and Veggie Fingers to provide variety to its consumers. McCain branded retail products are available in most modern supermarkets as well as traditional stores. The company is continuously increasing its presence in India with its competitively priced products being distributed through specialized cold chain distribution system across Tier I and II cities.

About McCain Foods
Headquartered in Toronto, Canada, McCain Foods Limited is the world’s largest producer of French fries and potato specialties with 50 plants in six continents and sales of over $6 billion. McCain products are marketed in more than 160 countries around the world.

While frozen potato products remain the foundation of McCain’s success, globally the product range also includes appetizers, pizzas, desserts, vegetables and other quality food products.

McCain Foods India Pvt. Ltd. is a wholly-owned subsidiary of McCain Foods Canada. The company has set up a world class potato processing plant in Mehsana district of Gujarat with an investment of approximately $35 million. The range of products available in India includes international range of frozen products like French Fries, Super Wedges, Smiles, Indian ethnic specialties like Aloo Tikki, Chill Garlic Potato Bites, Masala Fries, Veggie Nuggets, Veggie Burger and imported cheese appetizers such as Cheese and Jalapeno Nuggets, Macaroni ‘n’ Cheese Munchies and Mozzarella Cheese Sticks. The products are used by leading fast food chains, hotels, restaurants and catering companies in India and abroad, as well as are very popular with retail consumers.

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