Tuesday, December 22, 2015

Good Design to Great Design - A Masterstroke

IIID Anchor Awards 2015 add new stars to the Interior Design fraternity

December 20th, Coimbatore Institute of Indian Interior Designers (IIID) in collaboration with Anchor by Panasonic, a wholly owned subsidiary of Panasonic Corporation celebrates excellence in Interior Design for the fourth successive year. In the 18th year of the Awards, IIID takes forward its legacy of excellence for hosting the most coveted award in the country. Senior Management of Anchor Electricals Pvt. Ltd as well as IIID were present at the function.
A pan India event, contesting in the IIID-Anchor awards is an unparalleled experience, with the designers, showcasing their work & competing with the best in their region & the country. It is conducted at two levels: Zonal and National; with the winners of the Zonal level qualifying for the National adjudication. The unique format that is fine-tuned over the years ensures widespread participation and aims to identify emerging talent. It also works as a great leveler by showcasing work and aspirations of designers and clients from across the country.

Eminent architects, interior designers, design consultants, academicians, artists and editors as jury holistically review and critique the designs in a process that is very transparent and efficient. Mr. Srinivasarao Pattur, Jury member, design thinker and doer states, “As a jury we were keen on identifying the thought leaders, thinkers and trendsetters in the profession. It is not about winners and losers but about those who pushed the boundaries and raised the bars. It’s all about celebrating novel thinking and doing”

Director Sales and Marketing, Anchor by Panasonic Mr. Ashok Gangar says “A good design is inspired, while a Great Design Inspires!  A great design is one that identifies and addresses the futuristic needs of all spaces as well as the inhabitants of those spaces. This is true not only in architecture, interior design, landscaping, but also for designing, manufacturing & marketing of various products and solutions. For a manufacturing company like Anchor by Panasonic, IIID is a scintillating platform to understand the nuances of design, enabling us to design products appropriately”

President IIID, Mr Pratap Jadhav says “with each successive year, we innovate the process of awards to match upto the global standards. The intent is to inspire and invigorate the design fraternity and the country at large, initiate a thought provoking and sustained dialogue with designers and members from affiliated design field and experience the design pulse of the nation.”  

Chairperson IIID Coimbatore, Mr. Mani Maran says “Having the award function at Coimbatore will definitely inspire the entire design community to a new level of competence and exposure. The students of architecture in particular, will be able to realize the potential of interior design as a promising profession”

The entries were received for ten categories from Zone 1 comprising of Andhra Pradesh, Karnataka, Kerala, Goa and Tamil Nadu.      

Khosla Associates have been declared winners in Residential single dwelling, Retail, Leisure & Entertainment, Between Spaces as winners in commercial small, Praxis Inc as winners in commercial work place large & Hospitality, AR & DE  as winners in Product design. In addition, there are Runner Up and Commendation awards. Local firm ‘Oculus-The Building laboratory’ from Coimbatore are awarded a commendation in the retail category.   

Collaboration between IIID and Anchor
As a part of Panasonic Corporation, Anchor has unveiled path-breaking products for the nation under Anchor and Panasonic Brands. IIID honors and fosters excellence in interior design for residential, commercial, & industrial spaces through these awards. Anchor’s commitment towards enriching lives of the people in the nation through its excellence in product design thus aids IIID’s vision of fostering the excellence in interior design. Both are committed passionately to the cause of design. Anchor’s association with IIID as a brand partner thus expands the boundaries of interior design to newer paradigms every year.

About Anchor by Panasonic
Headquartered in Mumbai, Anchor Electrical Private Limited started nearly five decades ago and became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers of electrical construction materials with 4 manufacturing locations and boasts of 53 domestic sales bases and has employee strength of about 10,000. Its sales and operating profit are steadily growing and it ended the last financial year with net sales of approximately Rupees 19 billion. It has a dominant market share in wiring devices and it is constantly expanding its product range and growing market share in Circuit Breakers, Lighting, Fans and Wires/ Cables. It has made a robust foray  in the Energy Generation Business with Solar products sold under Panasonic as well as Anchor brand and increased its value proposition for the solar customers with setting up of its EPC team.Anchor aims to double this is the next three years from the existing and some new product categories. For more information on Anchor, please visit http://www.anchor-world.com

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