Friday, September 4, 2015

‘The High5’ Menu’ makes friendly catch-up a lot more fun!


~ CCD’s special menu set to delight with fun, light, fast bites starting at Rs. 39! ~

Mumbai, August, 2015: It calls for a high five as Café Coffee Day (CCD), the pioneers in establishing the coffee culture in the chained café segment in India, launches a special new ‘The High5 Menu’. Introducing a set of five savory choices, the menu is innovative, youthful and yummilicious. Rightly named and attractively priced, ‘The High5 Menu’ is sure to be a hit among the coffee-cum-snack lovers. This latest addition to CCD’s ever evolving menu comes in the wake of expanding its appeal as that cool go-to place for friendly hangout where fun begins over a cup of coffee and some fast and delicious light bites.

Drawing on the signature greeting of today’s youth, The High5 Menu offers five fun, light and fast bites. First in the order is a classic ‘Cheese Croissant’ with the delight of cheese, coriander and garlic and flaky layers that make it a quick and tasty treat. Next up, is the appetizing and buttery ‘Garlic Bread’. Also making its debut is the ‘Veg Cutlet’, a crispy crunchy mixed vegetables and potato patty with the goodness of spices and pepper. And last but not the least; mouth-watering nachos join the pack in not one but two variants, ‘Mexican Red Hot Nachos’ and ‘Nachos with Red Bean & Salsa Cheese’.

With The High5 Menu, the delectable bites are literally at the consumer’s fingertips as CCD introduces a novel mode to place an order using hand gestures. Where one raised index finger means you are  craving for a ‘Cheese Croissant’, two crossed fingers means it’s ‘Garlic Bread’ on your mind, a full fiver open and raised high means it is ‘Mexican Red Hot Nachos’ on your list and so on. And if it is an emergency hunger pang, the ‘Hi5 Glove’ placed next to the tables with a pull-down side menu card ensures every hunger pang meets timely delivery.

Speaking on the launch of the nibble-some menu, Bidisha Nagaraj, Group President Marketing, Coffee Day said, “Basis our periodic research, we felt the need to add some fun, light-bite options that can not only accompany our café beverages but also wow the taste buds of the youth. The result is the special High5 Menu, which as the name suggests is worth high-fiving about. This special menu gives youngsters a variety of reasons to meet up at their nearest CCD. Firstly all the five options pair up perfectly with any of our beverage offerings. Secondly, these delectable delights are attractively priced and thirdly, they are the perfect light bite when conversation is the key and accompaniments are not desired to be very filling .”

Starting at Rs. 39/- The High5 Menu options are made to delight the senses and appeal the pockets. The special menu is available across all CCD outlets in Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad.  
About Café Coffee Day:
Café Coffee Day is India's largest Cafe chain in terms of number of café outlets as of December 31, 2014 and operates through Coffee Day Global Limited (CDGL), a subsidiary of Coffee Day Enterprises Limited, that pioneered the coffee culture in the chained café segment in India (source: Indian Coffee Industry Overview, March 2015, Technopak), with its first café in Bangalore. Café Coffee Day’s menu ranges from a mix of hot and cold coffees and include several food options, desserts and pastries. In addition, Café Coffee Day brand merchandise and accessories such as coffee mugs, coffee machines, travel mugs, etc. are available at the cafés.

Coffee Day Enterprises Limited is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its Equity Shares and has filed the Draft Red Herring Prospectus with SEBI. The Draft Red Herring Prospectus is available on the websites of SEBI, BSE, NSE at, and, respectively, GCBRLMs at, and, respectively and the BRLMs at, and Any Potential Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors” on page 24 of the Draft Red Herring Prospectus. Potential investors should not rely on the Draft Red Herring Prospectus filed with SEBI for making investment decisions.

The Equity Shares have not been and will not be registered, listed or otherwise qualified in any other jurisdiction outside India and may not be offered or sold, and Bids may not be made by persons in any such jurisdiction, except in compliance with the applicable laws of such jurisdiction. The Equity Shares have not been and will not be registered under the US Securities Act of 1933 (“U.S. Securities Act”) or any state securities laws in the United States and may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and in accordance with any applicable United States state securities laws

No comments:

Post a Comment