Friday, July 24, 2015

Soie pledges to send 500 girl children to school, partners with Smile Foundation’s Ramp for Champs

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A fund raising effort to educate less privileged children in association with Ace Designer Archana Kochhar

Mumbai, 2015: Smile Foundation, the national-level development organization directly benefiting over 300,000 children and their families every year, is bringing together top celebrities for its “Ramp for Champs” event. Being organized on August 2, 2015 in JW Marriott, Sahar, Mumbai, the event is part of a continuous sensitization and fund-raising effort to educate less privileged children especially the girl child

Soie , a leading Fashion lingerie and apparel brand  from the house of Ginza industries have come forward to support the education of 500 girl children for a year partnering for the 9th edition of Ramp for Champs.

The show brings together people from different walks of life as well as the children studying at Mission Education centers of SMILE Foundation. The motivation for “Ramp for Champs” comes from the need to sensitize and engage civil society by bringing meaningful change in the lives of these underprivileged children through education. This initiative has been supported by Ace Designer Archana Kochhar who is also the Goodwill Ambassador for Girl Child Empowerment through Education.
Quote from Archana Kochhar ,Goodwill Ambassador –Girl Child Education , Smile Foundation , “I have personally been a part of this journey and gives me great pleasure that it’s my  third Ramp for Champs. It is a great initiative by Smile Foundation I must congratulate Soie for joining hands as a responsible corporate to support the cause and help the little angels to follow their dreams.” 

Archana Kochhar is an ace couturiere who has been showcasing her collection on national and international runways for over a decade now. Having revolutionized the bridal arena with glamorous looks, Indian and contemporary silhouettes, and craftsmanship, Archana has slowly carved a niche for herself with her global design sensibility.
Mr. Amrit Sethia , Senior Brand Manager , SOIE comments, “ Our partnership with Smile Foundation’s Ramp for Champs is expression of our deep commitment to improve the lot of the less privileged children especially the girls. Education is the most powerful tool to bring the change that we all so desire. Increasingly there is greater understanding in the society to education and empower women to make it more equitable, just and prosperous and Soie stand committed to this change.”

About SOIE

SOIE, Derived from the French word for Silk and pronounced as SWA, or self in classical Indian philosophy, is Ginza’s own quality lingerie and apparel for Women. SOIE redefines style abd quality for India’s young, restless and vibrant fashion conscious generation. Sole is spearheading a fashion conscious that defines how beautiful is to be “Me” for a whole generation.

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