amanté Launches the Enigma Range with the Cast of Calendar Girls in A Sensuous Affair
July 17, 2015, Mumbai – In an evening of glitz, glamour, sensuality and high fashion, amanté, the brand synonymous with premium lingerie and international styling, launched the exquisite Enigma range with a unique fashion show. The evening saw the gorgeous cast of Calendar Girls Akanksha Puri, Avani Modi, Satrupa Pyne and Ruhi Singh walk the ramp as show stoppers with Madhur Bhandarkar himself.
Held at the Four Seasons hotel, the fashion show was attended by the likes of Suchitra Pillai, Umesh Jivnani, Manasi Scott, Bally Sagoo and Mandira Bedi. The show kicked off with the gorgeous Enigma range, and was supported by four sequences themed Style Diva, Spotlight, Romance and Champagne.
A collection of exquisite, seamless and sensuous lingerie specially crafted to ensure a smooth silhouette with no visible lines Enigma isamanté’s most beautiful range yet. As the models walked the ramp showcasing the collection, they were joined by songstress Neha Bhasin.
Speaking on the occasion, Ms. Smita Murarka, Head of Marketing and E-commerce MAS Brands India Ltd sai "For a woman, the most important wardrobe staple is a comfortable, great fitting set of lingerie. With this new seamless collection, we are taking comfort to a whole new level. As a brand we are constantly trying to address our consumers’ unique fit challenges. No more bulges. No more panty lines. With Enigma, every woman would feel confident and fashionable in her skin."
Enigma was followed by Style Diva – a sequence inspired by the essence of personal style, representing bright colours and prints had a young and new age feel to it. Spotlight highlighted the ethos of a woman who accentuates her personality and underlines her presence, wherever she goes, whichever role she places. The Romance sequence represented an edgier personality with designs for the new age woman who is confident and glamorous.
And finally, Champagne – where sensuality gets a new avatar with subtlety and elegance. Akanksha Puri, Avani Modi, Satrupa Pyneand Ruhi Singh, star cast of the Calendar Girls, walked the ramp in gorgeous creations by designer Kristy De Cuhna designed to highlight the subtle champagne and gold tones of amanté lingerie. They were joined by Madhur Bhandarkar as they concluded the show.
Guests enjoyed the fashion show immensely and left the hall awestruck and spellbound. A signature amanté cocktail especially created for the evening had the guests in high spirits.
The Enigma collection is available at amanté’s own portal - amantelingerie.com, and select stores of Lifestyle, Shoppers Stop and central. Also available on leading online platforms like Zivame.com and Myntra.com.
Launched in India in October 2007, amanté is an international lingerie brand, adding confidence, glamour and sensuality to every modern Asian woman’s wardrobe. amanté is part of MAS Brands which is a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate wear. The brand embodies 25 years of excellence held by the conglomerate in lingerie manufacturing. Their fully integrated supply chain and design offices in New York, London & Hong Kong offers premium products set to the latest international trends and styling, manufactured in Sri Lanka.
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